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  • 1. Categories of Inform (Popular, Scholarly, and Trade)
  • 2. What is Information?Information- is a sequence of symbols that can beinterpreted as a message. Information can be recordedas signs, or transmitted as signals. Information is any kindof event that affects the state of a dynamic system.Conceptually,information is the message(utterance orexpression) being conveyed.
  • 3. SCHOLARLY, TRADE, OR POPULARINFORMATION: EXAMPLE IN A PERIODICAL.PERIODICAL: Serial publication issued at a regular interval:daily, weekly, monthly, quarterly, etc.MAGAZINE: Often used to refer to a popular or general interest periodical.JOURNAL: Often used to refer to scholarly or academic periodical. The worditself in title is not necessary or sufficient to define it as scholarly.
  • 4.  POPULAR: Popular periodicals, often called magazines, usually contain short articles on a variety of topics written by authors in an informal style. Such articles are sometimes unsigned and usually do not include bibliographies. Popular periodicals are usually published by commercial publishers.SCHOLARLY: Also known as academic, scholarly periodicals publish original researchand commentary on current developments within a specific discipline. Articles aresigned, are often lengthy, include minimal illustrations and advertisements, and almostalways include bibliographies.TRADE: Also known as professional, industry-specific, or special interestperiodicals, trade periodicals are generally printed with the purpose of disseminatinginformation and news of interest to a specific category of business or industry. Suchpublications are often published by trade associations. Articles found in tradeperiodicals usually fall somewhere between popular and scholarly.
  • 5. Criteria in PeriodicalA popular magazine or newspaper usually fits these criteria:•Information are usually written by a journalist.•Information are written to be understandable to a wide audience. The authorwrites in simple language and assumes that the reader may not know much aboutthe topic.•The purpose of the article is to entertain, to report news, or to summarizeinformation.•Articles rarely include a bibliography, but sources may be mentioned by namewithin the article.•Magazines and newspapers are usually published by a commercial publisher.•Magazines are usually published weekly or monthly; newspapers are usuallypublished daily or weekly.•Magazines and newspapers usually have many advertisements and photographs.
  • 6. Criteria in PeriodicalA professional or trade publication usually fits these criteria:•Information are written by members of the profession or trade, or byspecialized journalists or technical writers.•Information are written for other members of the profession or trade.Language may include jargon and terms that are commonly used in theprofession/trade. The author will assume that the reader has a certain level ofknowledge about the field.•The purpose of the article is to inform those working in the field/profession ofevents, techniques, and other professional issues.•Information may occasionally include a bibliography.•Trade publications are often published by the professional/trade associationsfor the field.
  • 7. Criteria in PeriodicalA scholarly or academic journal usually fits these criteria:•Articles are written by researchers and subject experts.•Most articles are approved for publication by the process of peer review, whereby theauthor submits the article to the journal and the article is reviewed by other subjectexperts to verify that its methodology is sound and that its conclusions are valid. Thisprocess helps to ensure a high level of quality and academic rigor in the articles thatare published.•Articles are written for other members of the academic discipline: researchers,professors, and students. Language will include jargon, terms, and/or statistical figuresthat are commonly used in the discipline. The author will assume that the reader has acertain level of knowledge about the field and the topic at hand.•The purpose of the article is to report research and scholarly ideas and to add to thebody of scholarly knowedge about the subject.•Articles will include a bibliography, and in some disciplines (especially physicalsciences and social sciences), will follow a strict structure that includes an abstract,research methodology, data, and a discussion of the results and implications of theresearch.
  • 8. Categories of Information in Periodicals:Scholarly JournalsAuthors are authorities in their fields.Authors cite their sources in endnotes, footnotes, orbibliographies.Individual issues have little or no advertising.Articles must go through a peer-review process.Articles are usually reports on scholarly research.Illustrations usually take the form of charts and graphs.Articles use jargon of the discipline.
  • 9. Categories of Information in Periodicals: Popular Magazines Authors are magazine staff members or free lance writers. Authors may mention sources, but rarely formally cite them in bibliographies. Individual issues contain numerous advertisements. There is no peer review process. Articles are meant to inform and entertain. Illustrations are numerous and colorful. Language is geared to the general audience
  • 10. Categories of Information in Periodicals:Trade PublicationsAuthors are specialists in a certain field or industry.Authors often mention sources, but rarely formally cite them inbibliographies.Intended audience includes people in the industry. There may or may not be a peer review process.Articles tend to give practical information regarding the industry.Some illustrations are included, usually charts, graphs, etc.Authors use jargon of the industry.