Content Marketing To Improve Lead Generation and Sales	


Content marketing is a marketing technique of creating
and distr...
Content Marketing To Improve Lead Generation and Sales	


Jane Tabachnick	

President, Jane Tabachnick 	

 	

 	

 	

Mark...
Content Marketing To Improve Lead Generation and Sales	


Andrew Schulkind	

President, Andigo New Media	

19 years of exp...
Content Marketing To Improve Lead Generation and Sales	


Developing a Content Marketing Strategy	


Image: theoatmeal.com...
Content Marketing To Improve Lead Generation and Sales	


Developing a Content Marketing Strategy	


Image: theoatmeal.com...
Content Marketing To Improve Lead Generation and Sales	


Overview	

Why Content Marketing?	

Generating Content	

Defining...
Content Marketing To Improve Lead Generation and Sales	


Overview	


Image: winterson.com
Content Marketing To Improve Lead Generation and Sale	


Generating Content	


“Always enter the conversation already taki...
Content Marketing To Improve Lead Generation and Sale	


Generating Content	


16	

 11	

2	

 28	

3	

9	

Content
	


Co...
Content Marketing To Improve Lead Generation and Sale	


Generating Content	


Dec	


Aug	


Apr	


Jan
Content Marketing To Improve Lead Generation and Sale	


Generating Content	


•  Frequency	

•  Resources	

•  Audience/M...
Content Marketing To Improve Lead Generation and Sale	


Generating Content	


Jane Bio Info and pic go here
Content Marketing To Improve Lead Generation and Sale	


Generating Content
Content Marketing To Improve Lead Generation and Sale	


Generating Content
Content Marketing To Improve Lead Generation and Sale	


Generating Content	


Jane Bio Info and pic go here
Content Marketing To Improve Lead Generation and Sale	


Generating Content	


Owned vs. Earned	

Its not what you say abo...
Content Marketing To Improve Lead Generation and Sale	


Content Marketing - Know Your Audience	


Image: thewoodlandsprob...
Content Marketing To Improve Lead Generation and Sales	


Content Marketing - Know Your Audience
Content Marketing To Improve Lead Generation and Sales	


Content Marketing - Know Your Audience	

What Keeps Your Audienc...
Content Marketing To Improve Lead Generation and Sales	


Content Marketing - Know Your Audience	


•  Know Your Audience	...
Content Marketing To Improve Lead Generation and Sales	


Content Marketing - Know Your Audience	


Homeowners	


Condo / ...
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
Content Marketing To Improve Lead Generation and Sales
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Content Marketing To Improve Lead Generation and Sales

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Content Marketing To Improve Lead Generation and Sales

Presented at Social Media Week 2012 by
Andrew Schulkind, President of Andigo New Media
Jane Tabachnick, President Jane Tabachnick & Co

"Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action." Source – Content Marketing Institute

OverView
Why Content Marketing?
Generating Content
Defining Your Audience
Selecting Channels
Goals & Metrics
Q&A
Chocolate


Content Marketing Strategy Summary

•Authentic, customer-focused, provides real value
•Know your audience
•Balance content and marketing
•Content generation is easy
•Do only what you can do well
•Company-wide involvement
•Think beyond digital

Download our resource guide: http://janetabachnick.com/swm2012

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Content Marketing To Improve Lead Generation and Sales

  1. 1. Content Marketing To Improve Lead Generation and Sales Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. Source – content marketing institute to tweet about this event please use: #SMWContentPower
  2. 2. Content Marketing To Improve Lead Generation and Sales Jane Tabachnick President, Jane Tabachnick Marketing Founder, Moozly – social content engine 18 years of experience creating digital marketing strategies and tools, for corporations, nonprofits and small businesses.
  3. 3. Content Marketing To Improve Lead Generation and Sales Andrew Schulkind President, Andigo New Media 19 years of experience building digital communications tools for corporations, non-profits and small businesses.
  4. 4. Content Marketing To Improve Lead Generation and Sales Developing a Content Marketing Strategy Image: theoatmeal.com
  5. 5. Content Marketing To Improve Lead Generation and Sales Developing a Content Marketing Strategy Image: theoatmeal.com
  6. 6. Content Marketing To Improve Lead Generation and Sales Overview Why Content Marketing? Generating Content Defining Your Audience Selecting Channels Goals & Metrics Q&A Chocolate
  7. 7. Content Marketing To Improve Lead Generation and Sales Overview Image: winterson.com
  8. 8. Content Marketing To Improve Lead Generation and Sale Generating Content “Always enter the conversation already taking place in their minds” Robert Collier
  9. 9. Content Marketing To Improve Lead Generation and Sale Generating Content 16 11 2 28 3 9 Content Content Content Content Content Content
  10. 10. Content Marketing To Improve Lead Generation and Sale Generating Content Dec Aug Apr Jan
  11. 11. Content Marketing To Improve Lead Generation and Sale Generating Content •  Frequency •  Resources •  Audience/Medium Preference
  12. 12. Content Marketing To Improve Lead Generation and Sale Generating Content Jane Bio Info and pic go here
  13. 13. Content Marketing To Improve Lead Generation and Sale Generating Content
  14. 14. Content Marketing To Improve Lead Generation and Sale Generating Content
  15. 15. Content Marketing To Improve Lead Generation and Sale Generating Content Jane Bio Info and pic go here
  16. 16. Content Marketing To Improve Lead Generation and Sale Generating Content Owned vs. Earned Its not what you say about you, it’s what they say about you URBAN Green Review “Neil Chambers’ bold and brave approach… is not only a good read, but a pathfinder.”
  17. 17. Content Marketing To Improve Lead Generation and Sale Content Marketing - Know Your Audience Image: thewoodlandsprobate.com
  18. 18. Content Marketing To Improve Lead Generation and Sales Content Marketing - Know Your Audience
  19. 19. Content Marketing To Improve Lead Generation and Sales Content Marketing - Know Your Audience What Keeps Your Audience Awake At Night? Image: tvfanatic.com
  20. 20. Content Marketing To Improve Lead Generation and Sales Content Marketing - Know Your Audience •  Know Your Audience •  Know Their Interests •  Go Beyond Guessing: Metrics, Persona Development, Surveys Image: thewoodlandsprobate.com
  21. 21. Content Marketing To Improve Lead Generation and Sales Content Marketing - Know Your Audience Homeowners Condo / Coop Boards
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