Lil’ Orphan Hammies            Grant Request Submission to        --->Enter Name Here<---        Prepared for: --->Enter N...
ContentsSummary..............................................................................................................
SummaryS   ince the late 1980’s, miniature pigs have been in    and out of the lime-light as a “must have” pet. Inaddition...
Organizational                                             Lil’ Orphan Hammies’ operating funds ensures thatInformation   ...
Prior Achievements                                                                       D    uring this past year, Lil’ O...
Blueberry came to us in August, 2012 from a family who were         Petunia came to us in May, 2012 after a concerned neig...
We welcomed big-pig Charlie to our sanctuary in February,        Reggie came to our sanctuary in February, 2012 after his ...
Arnold came to us in April, 2011, after his owner went to jail and he was left behind uncared for. Arnold has settled in  ...
Grant Proposal ResultsO    ur sanctuary has survived, grown, and evolved to     meet the needs of our residents. We contin...
Needs andTarget PopulationsO     ur organization serves three target populations, first      and foremost of which are the...
AssetsTangible:                                                           Intangible:    ȇȇ 5 acres of real estate in Solv...
Anticipated ResultsS   hould we fully realize our 2013 funding goals,    significant progress will be made in upgrading an...
Barriers to SuccessA   lthough barriers to our success do exist, they are    not insurmountable. Challenges faced by ouror...
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2012 Grant Request

  1. 1. Lil’ Orphan Hammies Grant Request Submission to --->Enter Name Here<--- Prepared for: --->Enter Name Here<---Prepared by: Jane Mäger, Secretary, Lil’ Orphan Hammies August 20, 2012
  2. 2. ContentsSummary........................................................................................................................................ 2Organizational Information................................................................................................................. 3Background................................................................................................................................... 4Prior Achievements........................................................................................................................ 4Grant Proposal Results............................................................................................................. 8Needs & Target Population................................................................................................................ 9Assets............................................................................................................................................. 10Anticipated Results.............................................................................................................................. 11Benchmarks ................................................................................................................................... 11Barriers to Success.................................................................................................................... 12Key Staff................................................................................................................................................. 12 Petunia, one of this year’s rescued piglets, engaging her natural rooting behaviors.
  3. 3. SummaryS ince the late 1980’s, miniature pigs have been in and out of the lime-light as a “must have” pet. Inaddition to personality and intelligence, miniaturepigs (including Vietnamese Pot-bellied, Kunekune,Göttingen, and crossbreeds thereof) are often marketedon their diminutive size. Unfortunately, the latteris subject to gross exaggeration from unscrupulousbreeders. Tiny, unweaned piglets are being sold underfictitious breed names with meaningless, unbinding“guarantees” and falsified information about their age,size, weight and needs; all in the name of commandinga higher price. Many such piglets are selling forhundreds, and even thousands, of dollars. Sadly, thisoften results in the neglect, abuse and abandonmentof hundreds of miniature pigs who exceeded theirowner’s expectations for size, behavior, and care. Relinquished due to her owner’s newly-diagnosed illness, then-tiny Viola was promised to reach a weight no greater Routine online searches reveal the names of new than 25 pounds as an adult. She now weighs 40 pounds at lessbreeders on an almost weekly basis. While some newer than one year of age. (You can find us on Facebook to learnbreeders are as unsuspecting and uneducated about the more about Viola. http://facebook.com/LilOrphanHammies)“breeding stock” they have purchased to begin theirbusiness; many still intentionally mislead potential animals in need. During the past couple of years, weowners, all in the name of turning a profit. In addition have expanded our outreach online, utilizing Googleto employing abusive tactics such as inbreeding, and AdWords and social media with measurable success.starvation, many breeders are now advertising, selling,and shipping days-old piglets in order to maintain the These success are not ours to claim alone, and it seemsfiction of a “Micro” or “Teacup” pig. New owners are there is always more work to be done; work that couldoften given misinformation that results in the further not continue without the kind-hearted contributionsstarvation of their newly acquired animal. of supporters like yourself. We manage funds closely to ensure our ability to provide excellent care for our Originally a problem in the U.S. , U.K. , and Canada; resident pigs. With an aging pig population, the need fora simple Google search for miniature pigs yields a list veterinary expenses becomes more frequent, and oftenof breeders claiming to sell “Teacup Pigs,” “Micro Pigs,” more costly. Due to challenges faced by the agricultural“Micro-Mini Pigs,” “Pocket Pigs,” “Juliana Pigs,” “Thimble sector, small farms and sanctuaries are realizing anPigs,” “Nano Pigs,” “Tiny Pigs,” and of course “Dandies” increase in food costs. Our outreach, while providedand “Pixies” that spans the globe. Indeed, many claim freely, comes at an expense to the organization as well.to be the sole “true” purveyor of such creatures. Noneof these names, conjured up by breeders to suggest In order to continue our mission, we rely on fundinga diminutive size, are true breeds of pig; nor do they from generous donors such as yourself. Your donationaccurately reflect the final size or needs of the animal. will help us cover the costs of feed, veterinary care,For many of these animals, unwanted after they fail to utilities, labor, general maintenance, and improvementsmeet expectations based on fiction and misinformation, to our sanctuary, as well as facilitating the expansiona sanctuary such as ours will be their last stop. of our outreach programs. Additional goals in need of funding include the construction of a small hospital Since 1992, Lil’ Orphan Hammies has actively area, the addition of water and electricity to our officeengaged in rescue, and worked to be at the forefront in and outer fields, an outdoor washbasin, targeted adsturning the tide on misinformation. During these last via Facebook, a laptop computer for presentation20 years, more than 1,000 miniature pigs have come portability, printing educational materials and a newthrough our gates to safety and the chance to live as a quarterly publication that will provide both sanctuarypig. We continually advance our methods for ongoing news and educational articles, and the development ofeducational and outreach efforts. We remain active a targeted searchable online database which will allowin rescue, providing both long-distance networking our website viewers to connect with sanctuaries, vets,and funding assistance as well as directly accepting and other resources. Page 2
  4. 4. Organizational Lil’ Orphan Hammies’ operating funds ensures thatInformation we continue to meet the needs of our pigs year after year. Jane Mäger fills the position of Secretary; drafting much of our correspondence; managing our online presenceC elebrating our 20th year of rescue, our organization including our website, store, and outreach via social continues to serve pig owners in need of assistance media; developing our printed materials; and helpingand provide sanctuary to pigs that have been neglected, to coordinate rescue efforts. Susan Warner assists withabused, or abandoned. Our primary duty is to provide animal care management. From time to time, otherexcellent care and enrichment to the pigs that have volunteers serve our sanctuary as well. Contractors andcome to call Lil’ Orphan Hammies their home. laborers are hired as needed.Spanning 5 acres in beautiful Solvang, California,our sanctuary provides permanent respite for pigs that Lil’ Orphan Hammies has facilitated the rescue—are elderly, infirm, or otherwise un-adoptable. We place and adoption whenever possible—of more than oneadoptable pigs in approved homes whenever possible, thousand miniature pigs. We are steadfast in ourand adhere to strict policies with regard to euthanasia; commitment to rescuing miniature pigs in need. As wenever euthanizing an animal unless it is suffering from a continue our mission, we seek not only to rescue, but tomortal injury, terminal illness, or an incurable condition reach out and educate, and to provide information andthat is causing chronic suffering and prolonged decline. support that will help keep pets in their homes. Our dedicated 501(c)3 non-profit corporation is Our public outreach is forever expanding. In theheaded by a small, dedicated board. Sue Parkinson, CEO past, we have been involved with school visits and& Executive Director of Lil’ Orphan Hammies, is demonstrations; a program that will be revitalizedalso the founder of the organization. Sue handles daily upon acquisition of our new cargo van. Parades foroperations, scheduling and overseeing maintenance local events such as Danish Days in Solvang, Californiaand visitors alike. She is the primary caretaker for the and Old Santa Ynez Day in Santa Ynez, California, havepigs—providing food, water (and medical treatment proven excellent ways to raise awareness and gain localunder veterinary advisory), as well as being the adoption support and we are looking to add more. We continuecoordinator and a first responder for rescue efforts. to seek outreach and education opportunities withinCFO, Judy Wilson and Vice President, Russell Alverson the media. This year, our article was re-published in thebring their financial planning and accounting expertise Animals edition of People magazine. Last year we hadto the table; handling bookkeeping as well as helping to the pleasure, and good fortune, of hosting Jack Hannaeducate others about the needs of the animals and being at our sanctuary. An episode for his popular TV natureon deck for public events. Their careful management of series Into the Wild featuring Lil’ Orphan Hammies aired early this year. Past press has included news segments and nature documentaries for PBS, CNN, and The Today Show; as well as published in People, Potbellied Pig Magazine, The Los Angeles Daily News, The Los Angeles Times, and The Santa Barbara New Press. During 2012, our outreach continued to expand via social networking tools such as Facebook, Twitter, Pinterest, and Causes. We have already achieved more than anticipated in this venue; social networking has opened an avenue for owners and prospective owners to contact us with questions, as well as garnering the financial support needed to purchase a new cargo vehicle for our sanctuary. Our following has grown markedly and we will be seeking to increase that number via the purchase of targeted ads. We will also be implementing a sponsorship program this year! Other continuing goals include development of free publications to provide information to pig owners and Our page on Facebook has, organically, doubled in the enthusiasts and to combat misinformation, as well as number of followers since last year. Through the use of the launch of a quarterly publication, and the addition targeted ads, we could reach out to thousands more. of an annual charity dinner event. Page 3
  5. 5. Prior Achievements D uring this past year, Lil’ Orphan Hammies has persevered to provide rescue and adoption services, including collaboration with the Kris Kelly Foundation to rescue “Charlie”, (a farm-breed pig who was losing his home), the intake and adoption of baby “Viola”, the intake of “Milton” and rescued “Petunia”. We have continued to develop our new website—now providing free, printable, information pieces as well as adoption forms—and there is more to come! We have been very active with our social networking; managing two pages on Facebook, two Twitter feeds, a Causes profile and campaigns, a YouTube channel and boards on Pinterest. In addition to promoting our organization, Facebook has proven valuable in interfacing with people seeking advice about feed, veterinary care, and behavior issues. Additionally, our social media activity resulted in the donation of funds for our new cargo van! We have also seen excellent results from our Google AdWords campaign; receiving a marked increase in email and phone inquiries; allowing us to provide information to prospective owners before they talk to a breeder. In April, we participated in a unique fundraising and awareness activity via SocialPakt; an organization that pairs non-profits and artists to create and sell limited edition tee-shirts. Sales for our shirt are going to the In April of this year, we participated in a special campaign via purchase of a new scale, but perhaps the greatest benefit SocialPakt. Our limited edition art tee-shirt, commemorating realized was an increase in exposure. Participation in the our 20th Anniversary in rescue, raised funds and followers. campaign produced a significant spike in the number of our followers on Facebook.Background We have increased our participation in parades and local events this year, participating in two parades with at least one more to come. This has served to remobilizeI n 1992, Susan Parkinson began opening her heart our local support base as well as educate those visiting and her home to unwanted pot-bellied pigs. By 1994, from other areas. Our animal ambassadors enjoy theLil’ Orphan Hammies was a busy 501(c)3 non- extra attention and the public is provided with anprofit corporation. Although the faces of the board opportunity to interact and learn more.members, volunteers, donors—and even the pigs!—have changed over the years, our core values and our During July and August, our article on miniature pigspurpose remain the same. was re-run in the Animals edition of People magazine. Timing could not have been better. With new breeders For twenty years we have been rescuing and caring surfacing every month, having a wide-reaching vehiclefor miniature pigs; completing our due diligence to for correct information is imperative.ensure safe and happy adoptions, providing trainingand rehabilitation services to miniature pig owners and Our rescue efforts have continued throughout 2011fellow rescue organizations, networking with shelters and 2012 with the intake of no less than ten pigs. Oneand rescues to ensure good outcomes for unwanted pigs, has already moved on to a loving new home and twoprotecting pigs and prospective owners by combating have a confirmed adopter who will welcome them homethe misinformation spread by unethical breeders, and after they complete their stint as breed ambassadorseducating the public with regards to size, zoning, and in our outreach programs. Others will likely makehow to meet the needs of their animals. Lil’ Orphan Hammies their “forever home”. Page 4
  6. 6. Blueberry came to us in August, 2012 from a family who were Petunia came to us in May, 2012 after a concerned neighbor losing their home. We are happy to have her, however the rescued her from a life of eating cat food and her former long-term goal is to reunite Blueberry with her family! “owner’s” intentions of making a meal out of her!Milton came to us in April, 2012. His owner had purchased him Sweet baby Viola came to us in March, 2012 when her owner wasfrom a “Super Micro Pig” breeder in Texas. Not only was Milton diagnosed with cancer. She had been sold as a “Dandy” pig withgetting “too big,” but there were problems with the family dogs. a 25 pound “size guarantee”. Viola already weighs 40 pounds. You can read more about these rescues by visiting http://facebook.com/LilOrphanHammies and viewing our Rescue Log! Page 5
  7. 7. We welcomed big-pig Charlie to our sanctuary in February, Reggie came to our sanctuary in February, 2012 after his owner’s2012. Sold as a “mini-pig,” this gentle giant was a beloved pet had been instructed to shoot him, and chose to seek alternative until his family learned they were losing their home. placement. At age 3, he already suffers from obesity and arthritis. Mr. Pig came to our sanctuary in October, 2011. The efforts of many A sweet and gentle senior, Miss Piggy came to live at LOH in rescuers resulted in his removal from a situation of severe abuseNovember, 2011 when her owner could no longer care for her. and neglect. Sadly, his health didn’t permit him to stay with us. You can read more about these rescues by visiting http://facebook.com/LilOrphanHammies and viewing our Rescue Log! Page 6
  8. 8. Arnold came to us in April, 2011, after his owner went to jail and he was left behind uncared for. Arnold has settled in nicely with our senior pigs and is very happy. Sammy came into the sanctuary in February, 2011 weighing a scant 35 pounds. She had been systematically starved for 5 yearsafter the breeder responsible told her owner that she would never exceed 35 pounds and that she should only be fed 1 cup of foodper day. Sammy, now 90 pounds, is safe and greatly improved and a very happy girl. She is one of our breed ambassadors and her story is helping to educate potential owners about the consequences of misinformation with regards to animal care. You can read more about these rescues by visiting http://facebook.com/LilOrphanHammies and viewing our Rescue Log! Page 7
  9. 9. Grant Proposal ResultsO ur sanctuary has survived, grown, and evolved to meet the needs of our residents. We continuallypursue new avenues of outreach to aid and educateowners and enthusiasts. Cultural and social dynamics,and the animal’s requirements as they age, changeperpetually; our work is no easy task. Without a generousoutpouring from donors like you, our ability to moveforward would cease. In years past, your contributionshave allowed us to ensure that all of our animals have ahealthy and plentiful diet, adequate shelter, and properveterinary attention. As this is our top priority, wecannot thank you enough for your charity. In order tocontinue meeting the needs of our charges, and to planfor extensions in outreach and education, we have beencalculating and reviewing our present expenses, as wellas our projected expenses for 2013. This year, some of our general operating funds were directed to the completion of some much needed repair and Our first order is always to provide for our dependants; modifications to our field and senior units.the sanctuary’s seventy-plus miniature pigs. Feeding andbedding constitute the bulk of our general operating rescues in 2013. As such, it will be important for us toexpenses. Due to agricultural challenges and setbacks in set aside funds to cover costs of supplies and labor to2012, we are already seeing some increases in the costs satisfactorily complete these improvements. We mustof food and bedding. Food and bedding remain our procure greater general funding in order to allocatelargest and most highly prioritized operating expense. money for regular part-time labor and cover much needed assistance that cannot always be completed Veterinary care comprises a significant amount of by volunteers. Examples include repairs to fences,our annual expenditures. The health of our animals is enclosures, housing, and watering systems. This willparamount, and caring for an aging population means make certain that regular maintenance and upkeep aretaking on extra medical issues and treatment costs. Spaying completed correctly and in a timely fashion.and neutering are also crucial to our program. In additionto requiring the spay or neuter of all pigs residing at With a new van on the way, we will be seeking funds toLil’ Orphan Hammies, we sometimes assist other purchase an event trailer. We will be using the van in ourrescues and foster volunteers with spay and neuter costs outreach operations, which we plan to expand in 2013.for their pigs. We expect veterinary costs to continue to As such, we expect to allocate an increased amount ofincrease in 2013 as our senior pigs continue to age and funding to fuel and insurance expenses. $4,000.00 is ourfees for services continue to rise. anticipated expense for an appropriate trailer (based on local and online research) to organize and haul This year, repairs to our outer field areas were a outreach and event materials to schools, parades, andnecessity; many of the smaller shelters were no longer other venues where where we hope to be educating.fit for use. We also made changes and improvementsto shelters and fencing in our senior area. Customized As we increase our outreach operations, we will also befeeding and bedding layouts are key for both our elderly looking to purchase a laptop computer for presentationalpigs, and our field herd and we made improvements in purposes; including the adaptors required for connectionthose areas as well. Shortly, we will be constructing a to projection systems. For this endeavor, we anticipatevisitor area, and in 2013, we will focus on the addition a cost of $2500. This will allow us to give presentationsof electricity and water to our office and our outer in schools and local organizations. We also anticipatefield and senior enclosures, as well as construction of a $1200 in printing expenses for our new materials!“hospital” area. This will allow us better and safer accessin addressing individual and medical issues amongst As we advance and seek to promote positive change,our senior population. A number of our old-timers are and as costs continue to rise; our expenses inexorablydisabled, or otherwise require special accommodations increase. Donors like yourself have been a tremendousand extra care to ensure their health and comfort. We enabler for our mission, and your continuing gift isalso expect to need additional enclosures for incoming deeply appreciated. Page 8
  10. 10. Needs andTarget PopulationsO ur organization serves three target populations, first and foremost of which are the miniature pigs thatcall our sanctuary home. Every pig here is well cared forand treated with the respect due all living creatures. Weensure each pig a healthy and fitting diet. Young pigs,seniors, pigs that are above or below a healthy weight,pigs with eating disorders or other medical concerns;all have different nutritional and feeding needs. Eachpopulation’s needs are addressed and met with theproper balance of appropriate miniature pig feed, freshveggies, fruits, and occasional treats. All of our spaciousenclosures provide adequate access to sun, shade, shelterand bedding, and water. Our residents are provided with In April of this year, we accepted “Milton” into our sanctuary.proper and timely veterinary attention. No matter how Milton, and his sidekick “Petunia” are proving wonderfulvaried the needs, each is attended to with great care. Pigs breed ambassadors. Both have a sponsoring adopter whowith social or behavioral issues receive special support will take them at the end of their ambassadorship. Miltonand training. Whether Lil’ Orphan Hammies is currently has his own page on Facebook to document histheir “half-way house” or their “forever home,” we work growth from “Super Micro Pig” to adult Pot-bellied crossbreed.hard to provide our charges with a safe, wholesome andcomfortable place to live. Our third target population consists of fellow rescues, sanctuaries, and volunteers who foster animals. We Our second target population is the public; actively network with our colleagues to exchangeparticularly pig owners, prospective pig owners, and information and lend support to rescue and adoptionpig enthusiasts. We provide information and resources initiatives. We share information between veterinarians,for pig owners in need of assistance with general care Animal Regulation officers, rescuers and shelters toand feeding; training and behavioral issues, growth promote accurate facts and best practices among all whopatterns and healthy adult weight, finding a qualified may encounter miniature pigs in their profession. Byveterinarian, zoning ordinances, and much more. engaging in an active network, we are able to help otherWe provide prospective pig owners and enthusiasts rescuers, and they help us too. Our sanctuary is a finitewith talking points and concerns to be aware of when space. Not every pig in need will make it to Lil’ Orphanconsidering the adoption or purchase of a miniature pig Hammies, but facilitating an active network keeps usand alert them to warning signs that often go unnoticed. in the fight. We are able to—rather quickly—scrambleOften, we receive calls from owners who have already resources for foster or sanctuary placement and providepurchased pigs, realized that things are not going to be medical services and, later, adoption placement if allwhat they expected, and need assistance negotiating a goes perfectly. Every pig saved through our network is areturn to the breeder or assistance re-homing their pet. pig that will not: be euthanized in the pound; be used asWhen unscrupulous breeders provide misinformation a bait animal in a fighting ring; be butchered and eatento prospective owners, the pigs are not the only ones by an amateur; continue to suffer the neglect or abuseto suffer; well-intended owners suffer when they of an uneducated or uncaring owner. By assisting ourhave to separate with their pet, deal with the stresses colleagues we are, once again, automatically serving ourof unexpected damage to their property, are refused primary target population as well.the refund or return policy on their high-priceddesigner pet, or when they learn that they have been While our services are given freely, they are notproviding improper care that has negatively effected without cost. Every rescue, every outreach event, everytheir beloved pet’s health. In view of that fact, we plan offered assistance, has a price tag attached that must beto significantly expand our education and outreach paid through our organization. By default, our greatestprojects in the coming year. Consequently, when we need takes the form of a financial gift. While in-kindprovide information and support to this second target donations are also helpful, it is the level of outsidepopulation, we are subsequently helping our first target financial support we receive that determines our coursepopulation as well! and either deters or enables our success. Page 9
  11. 11. AssetsTangible: Intangible: ȇȇ 5 acres of real estate in Solvang, California, the ȇȇ Sue Parkinson has more than 20 years experience current location of our sanctuary working with miniature pigs. She brings to the table a unique vision and understanding as well as being ȇȇ Pig shelters, feeding and watering stations, and the primary animal caretaker and key educator. fencing ȇȇ Judy Wilson lends her financial skills to financial ȇȇ Out-building with office supplies managment and bookkeeping as well as assisting with outreach events. ȇȇ Storage sheds ȇȇ Russell Alverson manages all tax paperwork ȇȇ Scion XB (commute and publicity vehicle) and filing related to our organization as well as assisting with outreach events. ȇȇ PC Computer ȇȇ Jane Mäger provides graphic design and layout for all collateral, published materials and signage,Liquid : website management, social media management, and advertising management. She also assists with ȇȇ Financial gifts and grants rescue coordination and outreach events. ȇȇ Susan Warner assists in caretaking the pigs. ȇȇ Our website, www.lilorphanhammies.comI n 2012, we secured the funding required to keep our sanctuary in business, as well as diversifying our funding sources. Most of our funding takes the form of generous financial gifts, including the much appreciated donationsfrom supporters like yourself. In 2013, we seek to expand our options for resources as well as our programs. Rescued Pot-bellied piglet “Viola” meets rescued farm-pig “Charlie” for the first time. Page 10
  12. 12. Anticipated ResultsS hould we fully realize our 2013 funding goals, significant progress will be made in upgrading andmanaging our sanctuary, participation in rescue, andthe outreach programs we seek to implement in thefollowing year. As our work is continued this followingyear, we anticipate: ȇȇ Our Sanctuary Will Remain Open: All of our general operations will be covered. Our pigs will be happy, well fed, and well provided for. ȇȇ Increased Participation in Rescue: With adequate funding and a new cargo van on the way, Lil’ Orphan Hammies is poised to actively re-enter the rescue scene. No longer dependant In 2012, we ran a series of informational image macros via solely on volunteers, we will be able to provide Facebook. On the whole they were well received and widely services more frequently, and with a greater reach. shared, with some macros even “going viral”. The addition of a trailer would solidify our ability to safely transport animals as needed. ȇȇ Increased Capacity for Intake & Care: Benchmarks Completion of new shelters to replace those that have been damaged or overly worn will not only better the lives of pigs already in our care; it will A s always, the primary measure of our success with Lil’ Orphan Hammies is the health and allow us to provision for new arrivals as well. The happiness of our resident pigs. This is a benchmark that addition of a “hospital” area will help us to better we meet each and every day. Additional benchmarks care for pigs recovering from illness or injury. that we will use to gauge our success in the coming year are as follows: ȇȇ Improved Recognition & Outreach: 2013 will see an extensive increase in outreach efforts for ȇȇ The number of rescues in which we are able to Lil’ Orphan Hammies. With our new cargo actively participate. van, new outreach collateral, website, and social media marketing we will continue to actively ȇȇ The number of maintenance projects that are raise awareness and interest in our organization. completed. As good weather and the availability of Not only do we want to be known; we want to labor are contributing factors, the success of this be recognized as a reliable resource and active endeavor will be reviewed quarterly. rescue. The ability to attend more events and give presentations will allow us to meet and work with ȇȇ Website visitation, which will be monitored more interested parties face-to-face. via site traffic reports from our host. This will be reviewed on a monthly basis. ȇȇ A Greater Reach: Utilizing our new collateral, paid ads through Facebook, presentations and ȇȇ The number of positive responses to our event attendance, and our website; we will extend Facebook advertisements. This will be reviewed our outreach capabilities. Our rescue network will on a monthly basis. Facebook provides tools to continue to increase towards a national capacity. monitor these numbers. Viewers will have access to factual miniature pig resources that are not currently available ȇȇ The number of sponsorships we receive. While elsewhere. Our messages of caution amidst the this will be reviewed monthly; comparing end- flurry of the “micro-pig craze” will reach more of-year figures for multiple years will be most eyes and ears than ever before. We are working to important in determining success. provide finished, free, print templates in order to promote the distribution of accurate information, ȇȇ The number of events and outreach activities in promote solidarity, and promote best practices. which we participate. This will be reviewed annually. Page 11
  13. 13. Barriers to SuccessA lthough barriers to our success do exist, they are not insurmountable. Challenges faced by ourorganization include: insufficient funds for operationsand programs; public misconception; breeder-initiatedmisinformation and backlash. Our greatest barrier to success is always that of funding.While we continue to diversify our resources, ensuringthat funds are available to cover both general operatingexpenses and additional program expenses is always achallenge. Year after year we have secured funding toensure proper care of the animals in our sanctuary. In2011, general operating funds ran dangerously low, andveterinary bills were only just covered after donationswere made via Causes. While we are most grateful to We have continued to build and improve our websitethe donors who pulled us through, experiencing that throughout the year. Additions and improvements willlevel of compromise in our ability to provide necessary continue to be realized in 2013 as well.veterinary care is not an issue that can go overlooked.With regards to outreach, we have been slowly buildingour library of collateral; but many of our outreach goals Key Staffhave not yet been realized due to lack of funding. Public misconception is an enormous challenge forour organization. With the prevalence of “Micro-Pigs”and “Tea-Cup Pigs” in the media it is often difficult toconvince pig enthusiasts that they do not truly exist. O ur dedicated board of directors includes: ȇȇ Susan Parkinson, CEO & FounderAs soon as pigs exceed owner’s expectations for size Street Address • Solvang, CA 93464and care, they are usually relinquished, dumped, or Phone: (000) 000-0000mistreated before finding their way into rescues andshelters. Once branded as undesirable, they can be ȇȇ Judy Wilson, CFOdifficult to place for adoption. Increasingly, we also Street Address • Buelton, CA 93427encounter the attitude that “Rescue pigs are damaged Phone: (000) 000-0000goods,” and therefore, “adoption is not a good decision.”Between building and staging our outreach projects for ȇȇ Russell Alverson, VP2013, and other aspects of our five-year-plan, we believe Street Address • Buelton, CA 93427that we can effectively continue to chisel away at these Phone: (000) 000-0000misconceptions. ȇȇ Jane Mäger, Secretary & Media Manager Unscrupulous breeders continue to be a significant Street Address • Concord, CA 94521barrier. Every time we combat misinformation spread Phone: (000) 000-0000by “backyard breeders,” we are met with backlash, andthe further spread of misinformation. We often hear that ȇȇ Susan Warner, Animal Care Coordinatorbreeders have made statements such as, “The sanctuaries Street Address • Buelton, CA 93427are talking about pot-bellied pigs. My piglets are not pot- Phone: (000) 000-0000bellied pigs, they are [insert-fad-name-here].” or, “Thepigs in the sanctuaries are all overweight. They are not Our sincere thanks for your time and consideration!supposed to get that big. If you don’t overfeed your pig,it will stay under forty pounds.” Once the prospectiveowner agrees to purchase there is little chance thatthe breeder will be amicable about a return or refundwhen the pet pig gets “too big.” We can combat thisproblem, but it will require a comprehensive strategyand funding. Page 12

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