2011 Grant Request


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2011 Grant Request

  1. 1. Lil’ Orphan Hammies Grant Request Submission to --->Enter Name Here<--- Prepared for: --->Enter Name Here<---Prepared by: Jane Mäger, Secretary, Lil’ Orphan Hammies August 15, 2011
  2. 2. ContentsSummary........................................................................................................................................ 3Organizational Information................................................................................................................. 4Background................................................................................................................................... 5Prior Achievements........................................................................................................................ 5Anticipated Allocation................................................................................................................... 10Needs & Target Population................................................................................................................ 11Assets............................................................................................................................................. 13Anticipated Results.............................................................................................................................. 14Benchmarks ................................................................................................................................... 14Barriers to Success.................................................................................................................... 15Key Staff................................................................................................................................................. 15 Jon-Jon, a young owner-relinquished Pot-bellied Pig, enjoys a stroll around the sanctuary.
  3. 3. SummaryP ot-bellied pigs first originated as a breed in Vietnam. Importation to North America began in the mid-1980’s for the purpose of including them in zoos. Due totheir comparatively small size and wonderful personality,breeders quickly recognized the marketability of the pot-bellied pig as a pet. Unfortunately, many unscrupulousbreeders (often referred to as “backyard breeders”) haveperpetuated damaging practices and misinformation,in the name of making an easy sale; with tragic results. The first pet pig “craze” hit in the late 1980’s, resultingin the neglect, abuse and abandonment of hundreds ofpot-bellied pigs who exceeded their owner’s expectationsfor size, behavior, and care. Since then, the “craze” overthis fad pet has cycled through waves. We’re at the crestof another big one. Sammy was systematically starved for 5 years after a breeder told her owner to feed her just one cup of food per day. The breeders have continued breeding. Many engage You can learn more about Sammy by visiting our page onin a practice known as “line-breeding” — which, for Facebook at http://facebook.com/LilOrphanHammiesall practical purposes, is the same as inbreeding — inthe name of achieving smaller size. Others encourage take their toll on our ability to fully realize our mission.intentional starvation, or provide “homemade” feed The quality of our outreach and education havethat has no nutritional value. Either practice stunts the plateaued. This must change.pig’s growth; shortening it’s lifespan and often causingpainful and fatal health problems. Most provide false We are currently striving to raise a total of $75,000.00;information as to the pig’s final size and needs; and, to assist us in covering our sanctuary operation necessaryonce again the shelters and sanctuaries are bursting at upgrades and repairs, outreach, and educational coststhe seams, with many folding due to lack of funding. for the year 2012. Your donation will help us continue to cover the costs of feed, veterinary care, general What’s worse; this has become an international maintenance, and improvements for our very specialproblem. A simple Google search produces a plethora sanctuary residents.of ad links and URL’s for breeders across the globe; allselling “Teacup Pigs,” “Micro Pigs,” “Micro-Mini Pigs,” Additional goals that will require funding include“Pocket Pigs,” “Thimble Pigs,” “Nano Pigs,” “Tiny Pigs,” hiring laborers to assist with sanctuary maintenance;and of course “Dandies” and “Pixies.” None of these staging an aggressive educational ad campaign vianames, conjured up by breeders to suggest a diminutive Facebook that will target users who have expressedsize, are true breeds of pig; nor do they accurately reflect interest in miniature pigs, the printing of a new quarterlythe final size or needs of the animal. publication that will provide both sanctuary news and educational articles, printing for new informational Lil’ Orphan Hammies has been fighting this battle pieces to mail and hand out, and the development ofsince we were first founded by Susan Parkinson in 1992. a geographically targeted searchable online databaseSince our incept, we have practiced regular outreach which will allow our website viewers to connect withand actively sought to educate the public, in addition sanctuaries, vets, and other invaluable resources.to rescuing more than one thousand pigs. The adventand expansion of the internet has allowed breeders to It has also become imperative to replace our failedextend their reach and saturate online resources with cargo van; a necessary tool for hauling feed and hay,misinformation. It is time for us to up the ante. and safely transporting pigs to and from our sanctuary. Should this goal come to fruition in 2012, we will also be But we can’t do it without your generous support. While taking advantage of the advertising real estate providedwe manage our assets carefully in order to continue by the body of the van. The organization’s commuteproviding excellent care for the pigs in our sanctuary; vehicle was treated with vinyl decals earlier in 2011, andthe ever rising costs of feed, gas, and veterinary services we are pleased to say that it has been turning heads andamongst the falling level of donations in a bad economy prompting questions! Page 3
  4. 4. OrganizationalInformationN estled in the beautiful hills of Solvang, California; our sanctuary is often the last stop for pigs that havebeen neglected, abused, or abandoned. Our duty, aboveall others, is to provide excellent care and enrichment tothe pot-bellied pigs that call Lil’ Orphan Hammiestheir home. Elderly, infirm, or un-adoptable pigs allfind permanent respite here. We adhere to a strict “NO-KILL” policy; we never euthanize an animal unless it issuffering from a mortal wound or terminal illness. Our dedicated 501(c)3 non-profit corporation isheaded by a small but active board. Susan Parkinson,the CEO & Executive Director of Lil’ OrphanHammies, is also the founder of the organization. Jack Hanna and his wife Suzi took a moment to pose withShe is the primary caretaker for the pigs who reside in Jon-Jon during their visit in January. An episode of Into thethe sanctuary, as well as being the adoption coordinator Wild, featuring Lil’ Orphan Hammies, will be airing in 2012.and a first responder for rescue efforts. CFO, JudyWilson and Vice President, Russell Alverson bring their as well. Specialized contractors and laborers are hired asfinancial planning and accounting expertise to the table; needed on a per-project basis.handling bookkeeping as well as educating others aboutthe needs of the animals. Their careful management of We are always busy and always seeking to do more.Lil’ Orphan Hammies’ operating funds ensures that Many of our past accomplishments are a direct reflectionwe continue to meet the needs of our pigs. Jane Mäger of the goals we set before us now. Since our humbleis the newest board member. She fills the position of beginning, Lil’ Orphan Hammies has facilitated theSecretary; managing our page on Facebook, managing rescue — and adoption whenever possible — of moreour website, developing our materials for outreach, and than one thousand pot-bellied pigs. As we continue ourhelping to coordinate rescue efforts. Susan Warner is a mission, we seek not only to rescue those who are inregular volunteer who assists with care for the animals. need of rescuing, but to reach out and educate in theFrom time to time, other volunteers serve our sanctuary hopes that one day rescue may no longer be necessary. Our public outreach takes on many forms. While we have always been involved with school visits and demonstrations, the Danish Days parade in Solvang, California, and other outreach opportunities; perhaps our most notable achievements have been with our involvement in the media. In past years, Lil’ Orphan Hammies has been featured in news segments and nature documentaries for PBS, CNN, and The Today Show; as well as published in People, Potbellied Pig Magazine, The Los Angeles Daily News, The Los Angeles Times, and The Santa Barbara New Press. 2011 has been no exception. We are pleased to announce that, earlier in the year, Jack Hanna spent the day at our sanctuary to film an episode for his popular TV nature series Into the Wild. During 2012, we will be actively seeking additional opportunities for media outreach as well as continuing and building on our local and online outreach activities. Our page on Facebook has produced This student volunteer team from UCSB helped distribute hay nearly five-hundred followers in the short time that it to pig shelters and cleared debris from the senior units and has been active, and we will be seeking to increase that field after spring flooding caused sanctuary-wide problems. number via targeted ads. Page 4
  5. 5. Our five-year plan includes production of a “care andfacts” book to combat misinformation being distributedby unscrupulous breeders, as well as the launch of aquarterly publication, implementation of an organizedsponsorship program to raise funds and awareness, andthe addition of an annual charity dinner.BackgroundI n 1992, Susan Parkinson began opening her heart and her home to unwanted pot-bellied pigs. By 1994,Lil’ Orphan Hammies was a busy 501(c)3 non-profit corporation. Although the faces of the boardmembers, volunteers, donors — and even the pigs! —have changed over the years, our core values and our At the end of 2010, we launched a Lil’ Orphan Hammiespurpose remain the same. page on Facebook. It has proven a most useful tool and we plan to make it work for us in every way possible. Facebook For nearly twenty years we have been rescuing and estimates that targeted ads could reach more than 32, 000caring for pot-bellied pigs; completing our due diligence new viewers who are interested in miniature pigs.to ensure safe and happy adoptions, providing trainingand rehabilitation services to pot-bellied pig owners and Prior Achievementsfellow rescue organizations, networking with sheltersand rescues to ensure good outcomes for unwanted pigs,protecting pigs and prospective owners by combatingthe misinformation spread by unethical breeders, andeducating the public with regards size, zoning, and howto meet the needs of their animals. D uring these past three years, Lil’ Orphan Hammies has persevered to provide rescue and adoption services, including the Purple Cow and Winchester rescues highlighted last year. While much of our focus in recent months has been on the development of our new website and new tools for outreach; our efforts have continued throughout 2010 and 2011 with the rescue of no less than seventeen pigs, and another rescue on the way as I write. Some have already moved on to loving new homes. Others will be making Lil’ Orphan Hammies their “forever home.” At least three will be serving as breed ambassadors to further education, awareness, and respect for pot-bellied pigs. We have also frequently covered spay, neuter, and other veterinary costs incurred by fellow fosterers and rescue organizations to assist them in their endeavors. As 2010 came to a close we began to develop our new website. In tandem with www.lilorphanhammies.org, a page for Lil’ Orphan Hammies was started on Facebook for the purpose of networking, outreach and education. We are pleased to report that our page has garnered members quickly; netting nearly five hundred In 2010, we re-imagined and updated our identity. This followers in six month’s time. Our page has already year, we applied our new logo to the sanctuary’s commute accomplished much that we hoped it would; distribution vehicle. The “Hammie Wagon” has been turning heads and of news and facts, raising awareness, and the initiation prompting questions; providing valuable opportunities to of intelligent discussion about pig issues. Additionally, raise awareness through impromptu discussion! it has proven a valuable resource for rescue efforts! Page 5
  6. 6. Sammy came into the sanctuary in February, 2011 weighing a scant 35 pounds. She had been systematically starved for 5 years after the breeder responsible told her owner that she would never exceed 35 pounds and that she should only be fed 1 cup of foodper day. Sammy, now 80 pounds, is safe and greatly improved; but many pigs who have been branded with names such as “Teacup” and “Micro” are out there suffering at the hands of well-intended yet ill-informed owners who are following bad instructions from an unscrupulous breeder. In a case like Sammy’s, the pig is not the only victim. Ultimately, the well-intended owner suffers too.Arnold came to us in April, 2011, after his owner went to jail We provided resources to assist with Susie’s rescue in and he was left behind uncared for. He is still working out February, 2011. She was hungry, ill, and being kept in a filthy, some aggression issues, but he should settle in nicely. uninsulated shed in Big Bear in zero-degree weather. Now she has a happy new “forever home!” You can read more about these rescues by visiting http://facebook.com/LilOrphanHammies and viewing our Rescue Log! Page 6
  7. 7. Wilma came to us in February, 2011. Her owner was moving Charlie and Zachary came to us in November, 2010. Both had and could no longer care for her. Despite her age (18 years), gotten quite obese before being dumped in a shelter. FriendsWilma was able to steal a heart and find a new “forever home!” of LOH helped get them out shortly before their time was up.Officer came to us in November, 2010. LOH friends rescued him Chubby-Girl was also rescued from the “High-Kill” shelter in from a “High-Kill” shelter with less than 24 hours left on the November, 2010. We had to put a healthy diet in place for her clock! He is a shy boy, but happy here in Hammie Town. right away! She is such a sweet girl and she is very happy here! You can read more about these rescues by visiting http://facebook.com/LilOrphanHammies and viewing our Rescue Log! Page 7
  8. 8. Gilbert came to us in October, 2010. He was being held in Jon-Jon came to us in September, 2010. His ownersa small muddy pen by friends of the owner, who had been relinquished him when they realized he would be more than 20 having zoning issues. Gilbert is so much happier at LOH! pounds and the breeder would not honor her return policy.Tank came to us in September, 2010. He came to LOH from Valentine is was rescued in June, 2010 and is one of two farm another rescue organization where there were difficulties pigs residing at the sanctuary. Weighing in at more than 900 with his aggressive behavior. He’s a sweetie now! pounds, he makes it easy to showcase the fact that a 200 pound pot-bellied pig truly is a miniature pig! You can read more about these rescues by visiting http://facebook.com/LilOrphanHammies and viewing our Rescue Log! Page 8
  9. 9. Reno (and 3 others) came to us in March, 2010 as one of Gordita accompanied Gina and Reno from the “Purple Cow”the infamous “Purple Cow” rescues. He has a wonderful rescue in March, 2010. She found a loving “forever home” atpersonality and has become a famous face here at LOH. the beginning of February, 2011.Ginormous Gina also came to us in March, 2010 from the Judge was a notable rescue from February, 2010. He was being“Purple Cow” rescue. As her name implies, she is quite the kept in abominable conditions and was freezing, filthy, ill, and large girl. Watch out! Her smile can win anyone over! starving. Now he lives his days happily, surrounded by friends. You can read more about these rescues by visiting http://facebook.com/LilOrphanHammies and viewing our Rescue Log! Page 9
  10. 10. Anticipated AllocationO ur sanctuary has survived, grown, and evolved to meet the needs of our porcine residents and pursuenew avenues of outreach. Cultural and social dynamics,and the animal’s requirements as they age, changeperpetually; our work is no easy task. Without a generousoutpouring from donors like you, our ability to moveforward would cease. In years past, your contributionshave allowed us to ensure that all of our animals have ahealthy and plentiful diet, adequate shelter, and properveterinary attention. As this is our top priority, wecannot thank you enough for your charity. In order tocontinue meeting the needs of our charges, and to planfor extensions in outreach and education, we have beencalculating and reviewing our present expenses, as wellas our projected expenses for 2012. In January, 2011 we allocated funds to “Hammie Town” Our first order is always to provide for our dependants; enclosures that were badly in need of repair and refurbishingthe sanctuary’s seventy-plus pot-bellied pigs. Feeding after years of heavy use and exposure to weather. This year,and bedding constitute the bulk of our general operating we hope to make upgrades to field shelters and senior units.expenses. Because our sanctuary population saw a slightdecline in 2011, we anticipate the total cost of feed and in 2012. As such, it will be important for us to set asidebedding to see a slight reduction in 2012. Nonetheless, funds beyond those typically included in our generalit remains our largest and most highly prioritized operating expenses to cover costs of supplies and laboroperating expense. to satisfactorily complete these improvements. General veterinary care, and spay and neuter services, In 2012, we also hope to increase our general fundingalso comprise a significant amount of our annual in order to allocate money for regular part-time laborexpenditures. The health of our animals is paramount, and cover much needed assistance that cannot alwaysand caring for an aging population means taking on be completed by volunteers. Examples include repairs toextra medical issues and treatment costs. Spaying and fences, enclosures, housing, and watering systems. Thisneutering are also crucial to our program. In addition will make certain that regular maintenance and upkeepto requiring the spay or neuter of all pigs residing at are completed in a timely fashion without undue wearLil’ Orphan Hammies, we assist other rescues and and tear on our CEO, Susan Parkinson. It will also allowfoster volunteers with spay and neuter costs for their Susan to dedicate more time to outreach and educationalpigs. We expect these costs to increase slightly in 2012 opportunities, as we plan to pursue additional mediaas our senior pigs continue to age and as we continue outreach opportunities in this coming year.reaching out to assist our fellow rescues. The purchase of a new cargo van is now essential to This year, repairs to “Hammie Town” units were a our continuing ability to function. Our current van isnecessity as they have withstood years of wear, tear, beyond economical repair, and we are in great need ofand weather. Next year, we must focus on the repair a vehicle for transporting hay and feed as well as safeand replacement of shelter units in the field and transport for pigs. As previously mentioned, the new vanimprovements to our senior enclosures. Many of our will also be used to promote our organization. Based onfield shelters suffered excessive water-wear during heavy recent review of vans for sale, we anticipate an expensespring rains that resulted in flooding. Our senior center of $10,000 beyond our regular operating expenses inis in need of general improvements as well. A number order to obtain a suitable vehicle.of our sweet old-timers have disabilities, includingarthritis, and require special accommodations to ensure Our capacity for outreach has suffered in recent years;their health and comfort. Customized feeding and but, in 2012, we will be taking our outreach, education,bedding layouts are key for both our elderly pigs, and and fundraising activities to new heights. Our agendaour field herd. And, while we have had to bid a fond to further online services, provide fact-based materialsfarewell to some of our favorite oldsters this year, we and resources, and increase the diversity of our fundingcan still expect to need placement for incoming rescues will be initiated in three separate stages. Page 10
  11. 11. We will begin with the development of a geographicallytargeted searchable database. This database will be the Hammie Town Heraldaccessible through www.lilorphanhammies.org, andwill include listings for qualified pig vets as well as pre- January, 2012 · Newsletter of Lil’ Orphan Hammies · Volume 1, Number 1screened rescue and foster organizations and otherrelated services. The geographical targeting programwill ensure that results appearing in response to a queryare local to the viewer initiating the search. Typically,a project of this scope would run $15,000 to $20,000;however, we are now in discussion with a programmingprofessional who has offered a discount of more thansixty percent in honor of our status as a 501(c)3 non- in thisprofit corporation. issue 2 LOREM IPSUM SIT Stage two will see the completion and implementation DELOREM LOREMof a sponsorship program designed to increase interest ESin our programs and raise additional funds for our 4 LOREM IPSUM SITsanctuary and outreach. Sponsors will receive an annualsubscription to “the Hammie Town Herald,” a 6 LOREM IPSUM SITquarterly news and educational publication currently 7 LOREM IPSUM SITin development. We plan to include articles regarding DELORUMpig care and training, veterinary advice, information coverfor prospective owners, sanctuary news, and more. storyWe are presently reviewing quotes with a print shopspecializing in short run publication. Current figures 3 LOREM IPSUM SITsuggest a rough annual cost of $6,000.00 to print andmail a quarterly run of five hundred newsletters. Whilethis will initially result in extra expenses, our long-term www.LilOrphanHammies.orggoal is for paid sponsorships to cover the cost of printingand mailing, as well as providing us with additional the Hammie Town Herald Template in Progress.income for outreach and the care of our pigs. Needs and The third, and final, stage will involve paid advertisingvia Facebook. Ads will be targeted towards Facebook Target Populationsusers who have expressed interest in miniature pigs inorder to drive them to our page and to our website forinformation and resources. Of particular importancewill be redirection to information regarding the realitiesof miniature pigs and their needs as a pet, and commonmisinformation spread by bad breeders. Facebook ad O ur organization serves three target populations, first and foremost of which are the pot-bellied pigs that call our sanctuary home. Every pig here is well cared fortools indicate that targeted ads will reach more than and treated with the respect due all living creatures. We32,000 miniature pig enthusiasts. While we do not expect ensure each pig a healthy and fitting diet. Young pigs,to use the full amount, we hope to earmark $2,500.00 for seniors, pigs that are above or below a healthy weight,this endeavor. After this series of operations has been pigs with eating disorders or other medical concerns;completed, we will assess our level of success and explore all have different nutritional and feeding needs. Eachoptions for additional online resources. population’s needs are addressed and met with the proper balance of appropriate miniature pig feed, fresh As we advance and seek to promote positive change, veggies, fruits, and occasional treats. All of our spaciousand as inflation continues about it’s course, our expenses enclosures provide adequate access to sun, shade, shelterinexorably increase. We find ourselves in the position of and bedding, and water. Our residents are provided withneeding more during a time when everyone has less to proper and timely veterinary attention. No matter howgive. Through the years, you have been a tremendous varied the needs, each is attended to with great care. Pigsenabler for our mission, and your continuing gift is with social or behavioral issues receive special supportdeeply appreciated. and training. Whether Lil’ Orphan Hammies is Page 11
  12. 12. their “half-way house” or their “forever home,” we workhard to provide our charges with a safe, wholesome andcomfortable place to live. Our second target population is the public; particularlypig owners, prospective pig owners, and pig enthusiasts.We provide information and resources for pig owners inneed of assistance with general care and feeding; trainingand behavioral issues, growth patterns and healthyadult weight, finding a qualified veterinarian, zoningordinances, and much more. We provide prospectivepig owners and enthusiasts with talking points andconcerns to be aware of when considering the adoptionor purchase of a miniature pig and alert them to warningsigns that often go unnoticed. Often, we receive callsfrom owners who have already purchased pigs, realizedthat things are not going to be what they expected, and Jane posed as an interested party and contacted anneed assistance negotiating a return to the breeder or actively advertised breeder. You can see from this responseassistance rehoming their pet. When unscrupulous that breeders are able to sound very knowledgeable andbreeders provide misinformation to prospective convincing, even though the information provided isowners, the pigs are not the only ones to suffer; well- incorrect, deliberately misleading, and ultimately damaging.intended owners suffer when they have to separate withtheir pet, deal with the stresses of unexpected damage Our third target population consists of fellow rescues,to their property, are refused the refund or return policy sanctuaries, and volunteers who foster animals. Weon their high-priced designer pet, or when they learn actively network with our colleagues to exchangethat they have been providing improper care that has information and lend support to rescue and adoptionnegatively effected their beloved pet’s health. In view of initiatives. We share information between veterinarians,that fact, we plan to significantly expand our education Animal Regulation officers and other rescues and sheltersand outreach projects in the coming year. Consequently, to promote accurate facts and best practices among allwhen we provide information and support to this second who may encounter pot-bellied pigs in their profession.target population, we are subsequently helping our first We cover spay and neuter expenses for fellow rescues andtarget population as well! fosterers in our local network. By engaging in an active network, we are able to help other rescuers, and they help us too. Our sanctuary is a finite space. Not every pig in need will make it to Lil’ Orphan Hammies, but utilizing an active network keeps us in the fight. We are able to — rather quickly — scramble resources to find foster or sanctuary placement and provide medical services, and, later, adoption placement if all goes perfectly. Every pig saved through our network is a pig that will not: be euthanized in the pound; be used as a bait animal in a fighting ring; be butchered and eaten by an amateur; continue to suffer the neglect or abuse of an uneducated or uncaring owner. By assisting our colleagues we are, once again, automatically serving our primary target population as well. While our services are given freely, they are not without cost. Every rescue, every outreach event, every offered assistance, has a price tag attached that must be Some of our community are polite enough to line up and paid through our organization. By default, our greatest share a trough. Others are more aggressive eaters and must need takes the form of a financial gift. While in-kind be penned away from the rest to eat. Many of our seniors donations are also welcome and useful, it is the level of have to have their food delivered to their “bedside” and then outside financial support we receive that determines cleared when they are finished supping. We cater to them all! our course and either deters or enables our success. Page 12
  13. 13. AssetsTangible: Intangible: ȇȇ 5 acres of real estate in Solvang, California, the ȇȇ Susan Parkinson has more than 20 years experience current location of our sanctuary working with pot-bellied pigs. She brings to the table a unique vision and understanding as well as ȇȇ Pig shelters, feeding and watering stations, and being the primary caretaker for the pigs. fencing ȇȇ Judy Wilson lends her financial skills to the ȇȇ Out-building with office supplies management of our funds and bookkeeping. ȇȇ Storage sheds ȇȇ Russell Alverson manages all tax paperwork and filing related to our organization. ȇȇ Scion XB (commute and publicity vehicle) ȇȇ Jane Mäger provides graphic design and layout ȇȇ PC Computer services for all collateral, published materials and signage, website management, Facebook page management, and advertising management.Liquid : ȇȇ Susan Warner assists in caretaking the pigs. ȇȇ Financial gifts and grants ȇȇ Our website, www.lilorphanhammies.comI n 2011, we secured the funding required to keep our sanctuary on the map. Said funding was comprised almost entirely of generous financial gifts, including your annual donation. In 2012, we hope to further diversify bothour financial resources and our physical assets to better serve our cause. Part of the field herd gathered around a shelter. Page 13
  14. 14. Anticipated ResultsS hould we fully realize our 2012 funding goals, significant progress will be made in upgrading andmanaging our sanctuary, participation in rescue, andthe outreach programs we seek to implement in thefollowing year. As our work is continued this followingyear, we anticipate: ȇȇ Our Sanctuary Will Remain Open: All of our general operations will be covered. Our pigs will be happy, well fed, and well provided for. ȇȇ Increased Participation in Rescue: More than once during 2011, we were unable to participate directly in rescue, or else had to depend on a volunteer or service for use of a vehicle. In the case of “Charlie” and “Zachary,” rescue almost Just one example of the new “PSA’s” (Potbelly Service didn’t happen. A new cargo van will allow us to Announcements) that are currently in development. be more active in rescue once again and, it will restore our ability to transport animals, feed, and Benchmarks hay independently. ȇȇ Increased Capacity for Intake: Completion of new shelters to replace those that have been damaged or overly worn will not only better the A s always, the primary measure of our success with Lil’ Orphan Hammies is the health and lives of pigs already in our care; it will allow us to happiness of our resident pigs. This is a benchmark that provision for new arrivals as well. we meet each and every day. Additional benchmarks that we will use to gauge our success in the coming year ȇȇ Improved Image & Recognition: 2012 will be a are as follows: year of rediscovery for Lil’ Orphan Hammies. Armed with our new logo, new outreach collateral, ȇȇ The number of rescues in which we are able to website, and Facebook we will be actively raising actively participate. awareness and interest in our organization. Not only do we want to be known; we want to ȇȇ The number of shelters that are replaced or be recognized as a reliable resource and active rebuilt. As good weather and the availability of rescue. Tangentially, the ability to replace and labor are contributing factors, the success of this restore worn housing and fencing will also serve endeavor will be reviewed quarterly. to improve our sanctuary’s image in addition to ensuring that the pigs continue to have safe and ȇȇ Website visitation, which will be monitored adequate shelter. via site traffic reports from our host. This will be reviewed on a monthly basis. ȇȇ A Greater Reach: Utilizing our new collateral, paid ads through Facebook, and our website; we ȇȇ The number of positive responses to our will extend our outreach capabilities. Our rescue Facebook advertisements. This will be reviewed network will go from local to national. Viewers on a monthly basis. Facebook provides tools to will have access to factual miniature pig resources monitor these numbers. that are not currently available elsewhere. Our messages of caution amidst the flurry of the ȇȇ The number of sponsorships we receive. While “micro-pig craze” will reach more eyes and ears this will be reviewed monthly; comparing end- than ever before. In the long run, we hope to of-year figures for multiple years will be most provide finished print templates to other rescue important in determining success. organizations in order to promote the distribution of accurate information, promote solidarity, and ȇȇ The number of events and outreach activities in promote best practices. which we participate. This will be reviewed annually. Page 14
  15. 15. Barriers to SuccessA lthough barriers to our success do exist, they are not insurmountable. Challenges faced by ourorganization include: insufficient funds for operationsand programs; public misconception; breeder-initiatedmisinformation and backlash. While we have continued to meet our most basicoperating costs and are grateful for every gift given,we have experienced a steady decrease in funding inrecent years. We have been unable to realize certainkey sanctuary improvements or engage in outreach at adesirable level. Donors are fewer in our present economy.We expect to lose more donors before the end of 2011owing to the fact that their relinquished pigs have agedand passed on, and those who previously owned themwill no longer feel the need to provide support. Soon, our new website will be providing online resources not currently accessible through other organizations. Public misconception is an enormous challenge forour organization. With the prevalence of “Micro-Pigs”and “Tea-Cup Pigs” in the media it is often difficult to Key Staffconvince pig enthusiasts that they do not truly exist.Pig enthusiasts worldwide are clamoring over theidea of a pig that will not exceed thirty pounds, butthis is not a healthy reality. As soon as pigs exceedowner’s expectations for size and care, they are usuallyrelinquished, dumped, or mistreated before finding O ur dedicated board of directors includes: ȇȇ Susan Parkinson, CEO and Foundertheir way into rescues and shelters. Once branded as Street Addressundesirable, they can be difficult to place for adoption. Solvang, CA 93464Increasingly, we also encounter the attitude that “Rescue Phone: (000) 000-0000pigs are damaged goods,” and therefore, “adoption isnot a good decision.” Between building and staging our ȇȇ Judy Wilson, CFOoutreach projects for 2012, and other aspects of our Street Addressfive-year-plan, we believe that we can effectively chisel Buelton, CA 93427away at these misconceptions. Phone: (000) 000-0000 Unscrupulous breeders remain a significant barrier. ȇȇ Russell Alverson, VPEvery time we “poke a hole” in the fiction spread by Street Address“backyard breeders,” we are met with backlash, and the Buelton, CA 93427further spread of misinformation. We often hear that Phone: (000) 000-0000breeders have made comments such as, “The sanctuariesare talking about pot-bellied pigs. My piglets are not pot- ȇȇ Jane Mäger, Secretary and Publicitybellied pigs, they are [insert-fad-name-here].” or, “The Street Addresspigs in the sanctuaries are all overweight. They are not Concord, CA 94521supposed to get that big. If you don’t overfeed your pig, Phone: (000) 000-0000it will stay under forty pounds.” Once the prospectiveowner agrees to purchase there is little chance that thebreeder will be amicable about a return or refund whenthe pet pig gets “too big.” We have even come across badbreeders posing as experts in online forums and paid“ask” services. For those of us who are in the know aboutpigs, reading the advice given by some of these breedersis truly heartbreaking. We can combat this problem, butit will require a comprehensive strategy and funding. Our sincere thanks for your time and consideration. Page 15