Your SlideShare is downloading. ×
Remix
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Remix

250

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
250
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. www.avtechnologyonline.com T H E AV R E S O U R C E F O R T E C H N O L O G Y M A N AG E R S A N D U S E R S WHAT IS AVTECHNOLOGY AV Technology is a media brand created for Technology, AV, and Networking Managers. These savvy professionals are responsible for audio, visual, and networked systems in the facilities where they work. Readers look to AV Technology to help them justify, maximize and profit from their presentation and communications systems. The content includes appli- cations, technology, and products, with a focus on the corporate, education, government, hospitality, entertainment, and medical markets. MISSION STATEMENT AV Technology bridges the worlds of IT and AV to provide the AV resource for technology managers and users, enabling them to become better, more informed customers of AV technology. WHO READS AVTECHNOLOGY AV Technology connects advertisers to a $25 billion dollar market for products and services. More than half of AV Managers report to an IT department. This convergence of people and technology necessitates direct interaction with end-users to design and develop effective AV systems. AV Technology introduces advertisers to new readers in their workplace. Readers are both AV and IT professionals who work in the core markets. Here’s a sampling: Manager of IT - World Bank Asst. Director of Event Technology - Marriott AV Specialists - Corning WHO PRODUCES AVTECHNOLOGY National AV Manager - USDA Forest Service Executive Conferencing Engineer - Ford Motor Manager of AV & Telecom - Philadelphia Museum of Art An experienced and proven team produces AV Technology. Instructional Media Coordinator - Parkland Hospital Editor Mark Mayfield is well known by manufacturers and systems AV Specialist - Fred Hutchinson Cancer Research Center integration professionals. He is an adjunct faculty member with IT/AV Director - USC Thornton School InfoComm International, and has experience as an AV systems Director Classroom Technology Services - University South Florida integrator and marketing executive. Chief Information Officer - Ohio University Video Conference Administrator - Abbott Labs AV Technology is published by NewBay Media. Publishers of Systems Director of AV Services - Thomas Cooley Law School Contractor News, Residential Systems, Rental & Staging Systems, Distance ED Technology Administrator - MIT and Digital Signage Magazine, as well as the InfoComm Show Daily.
  • 2. www.avtechnologyonline.com T H E AV R E S O U R C E F O R T E C H N O L O G Y M A N AG E R S A N D U S E R S EDITORIAL CALENDAR Cover Date Business Focus Features Product Spotlights Bonus Distribution Close Dates • Managing After-hours Service Calls The Real Value of • The Sound of HD • Projector Mounts Close: 3/5 MARCH ABPM, April 1-3, Chicago Conference Systems Conferencing • Loudspeakers Materials: 3/10 •Assembling the Design Team • Minimizing Equipment Theft How Digital Signage • Projectors Close: 4/18 • Audio Enhanced MAY Pays for Itself • Microphones Materials: 4/25 Classrooms • Intelligent Buildings • Dealing with Technophobes • Understanding Video Projector Maintenence: Codecs • Digital Media Servers InfoComm/NXTcomm, Close: 5/19 JUNE Outsource or In-house • Technology obsolescence • Flat Panels June 18-20, Las Vegas Materials: 5/25 • USC’s “Technology Initiative” CCUMC Conference, • Troubleshooting AV Oct. 2-6, Lawrence, KS Affordable HD systems • Amplifiers Close: 7/18 AUGUST Videoconferencing • Using Automatic Mic Mixers • Touchpanels Materials: 7/25 CMMA Conference, • The Lack of AV Standards Oct 26-29, Scottsdale, AZ • How to equip a “smart” classroom • Document Cameras/ Close: 9/19 OCTOBER The Cost of Bandwidth • Power Consumption and Visual Presenters Materials: 9/26 AV Equipment • Video Switchers • IP Intercom Systems • The right way to webcast • Selecting Room Scheduling Applying IT metrics • Mixer/Amplifiers Close 11/10 NOVEMBER Software to Prove AV ROI • Backup/Storage Materials: 11/17 • XOIP: Everything Over the Internet IN EVERY ISSUE: RATES FOR AV TECHNOLOGY Color Rates 1x 3x 6x Departments in Print and Online: Full Page Spread $9,820 $9,640 $9,510 • precedent: front of magazine brain food on trends, interviews, 1/2 Page Spread $7,950 $7,700 $7,500 education and associations Full Page $5,025 $4,900 $4,800 • avassets: new products, buyers guides, and product reviews Jr Page $4,325 $4,155 $4,085 • case studies: demonstrate user roi 1/2 Page $3,315 $3,265 $3,190 • features: business and technical 1/3 Page $2,500 $2,440 $2,405 • av mo: audio and visual modus operandi 1/4 Page $2,265 $2,215 $2,185 1/6 Page $1,885 $1,865 $1,840 ADVERTISER VALUES IN EACH ISSUE: Black and White Rates may discount 15% off color rates • Lead Generation Cover 2 $7,960 $7,840 • Digital Distribution Cover 3 $7,510 $7,390 • Online Coverage Cover 4 $8,940 $8,820 • Charter Advertising Rates Charter Rates are Available through 2008. • Combination Frequency Buys
  • 3. www.avtechnologyonline.com T H E AV R E S O U R C E F O R T E C H N O L O G Y M A N AG E R S A N D U S E R S MORE ON AVTECHNOLOGY DEMOGRAPHICS 83% OF SUBSCRIBERS WORK IN: • Corporate/Legal/Financial/Rental • Higher Education, k-12 • Government including: Federal, State, and Local • Entertainment including: Restaurants, Casinos, Stadiums, and Performing Arts • Health Care AVTechnology Specialty Publications enable advertisers to brand and increase share of mind. Unique publications offer the ideal environment to tie in your advertising and editorial coverage to further your strategic marketing objectives. AVTECHNOLOGY DELIVERS INVOLVED SUBSCRIBERS ONLINE Rates and Specifications AD DESCRIPTION AD SIZE (pixels) PRICE Leaderboard 728x90 $100/CPM Job Function: Banner 468 x 60 $85/CPM Skyscraper 120 x 600 $110/CPM IT/MIS Managers......................................................32% Box Unit 336x280 $125/CPM CEO/exec....................................................................28% LEADERBOARD Banner Policy Banners (120x600, 728x90, 336x280, etc) may not AV Mgr ........................................................................21% at any point during the campaign have additional creative that extends beyond the designated banner BANNER area unless approved by NewBay Media and speci- Training Mgr +Marketing/sales ..........................10% fied in the contract. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be Facility Manager ......................................................6% determined on a case-by-case basis. All beyond- the-banner creative requires 5 days of lead time SKYSCRAPER to be approved. All ad placements should launch Event Producer ........................................................3% a new browser window when clicked. BOX UNIT Changes and Cancellations All creative materials must be received at least five business days prior to the launch of the campaign. If creative is delayed, NewBay Media reserves the Purchase Authority: right to extend the campaign end date by same number of days creative was delayed. Approve/Authorize ................................................41% Size or Media Types Research Providers ................................................21% Description Dimensions Required Files Loop/Time Audio Accepted 3rd Party Serving Length Accepted User Enabled LEADER- .jpg, .gif, rich media, 3rd party All Rich Media 728x90 30k 3 loop/15 sec Audio Streams Yes tag, click through URL except DHTML BOARD Specify ........................................................................15% Only User Enabled .jpg, .gif, rich media, 3rd party All Rich Media BANNER 468x60 30k 3 loop/15 sec Audio Streams Yes tag, click through URL except DHTML Only Initiate Request ......................................................13% User Enabled .jpg, .gif, rich media, 3rd party All Rich Media SKYSCRAPER 120x600 30k 3 loop/15 sec Audio Streams Yes tag, click through URL except DHTML Only None ............................................................................10% User Enabled .jpg, .gif, rich media, 3rd party All Rich Media BOX UNIT 336x280 30k 3 loop/15 sec Audio Streams Yes tag, click through URL except DHTML Only For more information, contact: Sue Horwitz: (323) 933-9485 | sue@audientmarketing.com Stan Kashine: (516) 626-2813 | skashine@optonline.net emmediate info and www.avtechnologyonline.com help marketers build stronger connections with customers.
  • 4. www.avtechnologyonline.com T H E AV R E S O U R C E F O R T E C H N O L O G Y M A N AG E R S A N D U S E R S JUNIOR PAGE SPREAD 1/2 HORIZONTAL SPREAD FULL PAGE Bleed: 6 1/4quot; x 11 1/8quot; Bleed: 18 1/2quot; x 11 1/8quot; Bleed: 18 1/2quot; x 5 7/8quot; Bleed: 9 1/4quot; x 11 1/8quot; Trim: 5 7/8quot; x 10 7/8quot; Trim: 18quot; x 10 7/8quot; Trim: 18quot; x 5 5/8quot; Trim: 9quot; x 10 7/8quot; MATERIAL INSTRUCTIONS Method and Paper: Web offset, coated text and cover, perfect bound. Bleed: No additional charge. Minimum size 1/2-page horizontal. ELECTRONICALLY PROVIDED ADS Only high-resolution Adobe PDF files are accepted. All electronic files must be accompanied by a laser proof. If a laser is not supplied, we 1/2 ISLAND 1/2 PAGE HORIZONTAL 1/2 PAGE VERTICAL cannot be responsible for reproduction quality. If a color proof is not Bleed: 6 1/8quot; x 7 7/8quot; Bleed:9 1/4quot; x 5 7/8quot; Bleed: 4 5/8quot; x 11 1/8quot; supplied, we cannot be responsible for color reproduction quality. Trim: 5 7/8quot; x 7 3/4quot; Trim: 9quot; x 5 5/8quot; Trim: 4 3/8quot; x 10 7/8quot; SUBMISSION INSTRUCTIONS Send Materials To: AV Technology, Production Dept., 810 Seventh Avenue, 27th Floor, New York, NY 10019 FTP site: From any web browser, log onto: www.ourftpsite.com Click on the AV Technology folder Username: guest Password: guest (case sensitive) 1/3 PAGE VERTICAL 1/3 PAGE HORIZONTAL 1/3 PAGE SQUARE When uploading ads to the ftp site, please Bleed: 3 3/8quot; x 11 1/8quot; Bleed:9 1/4quot; x 4 1/8quot; 5 1/4quot; x 5 1/8quot; notify your sales representative and provide Trim: 3 1/8quot; x 10 7/8quot; Trim: 9quot; x 3 7/8quot; a color proof. WEB MECHANICAL SPECIFICATIONS Supplied materials should be no more than 530 pixels wide by no more than 72 pixels deep. GIF or JPEG formats are accepted, as are animated GIFS (which must be less than 24 kilobytes in size). A URL for hot link must be specified. Our production department will be happy to produce your Web advertising FREE of charge. PRINT PUBLISHING SCHEDULE: (6x/year) 1/6 PAGE VERTICAL 1/6 PAGE HORIZONTAL 1/4 PAGE VERTICAL PRINT CIRCULATION: 20,000 Copies (Distributed Internationally) 2 1/2quot; x 4 7/8quot; 4 7/8quot; x 2 1/2quot; 3 3/4quot; x 5quot; PAGE TRIM SIZE: 9quot; x 10 7/8quot; Keep all essential live matter 1/4” inside trim all around. FOR MORE INFORMATION, PLEASE CONTACT: Mark Mayfield, Editor Midwest and West Coast Advertisers East Coast Advertisers 508-529-9390 Sue Horwitz, Publisher Stan Kashine, National Sales Manager mmayfield@nbmedia.com 323-933-9485 516-626-2813 sue@audientmarketing.com skashine@optonline.net

×