Positively Devianthow to change behaviour by acting your way into a              new way of thinking          Sue Ritchie ...
Outline• Current barriers to effective engagement and  community action• What Positive Deviance is• What it has achieved –...
What about…..?• A change process that happens naturally and  wins and keeps converts?• Something that uses natural network...
Why are we here?• Experiential Learning – Students, Council,  LSP, Home Office• Practice of community „engagement‟  –   Co...
Saving children with no money   http://www.vietvaluetravel.com/vietvalue2010-   images/news/img1/conongdan_737.jpg        ...
“In every community there are people whoseunusual practices or behaviours enable themto find better solutions to problems ...
The PD approach                        5. Measurement and                6. Scaling up                           reinforce...
Not just a process….                5 step               process                       Way of       Tools and             ...
Key concepts• Ownership not buy-  in• The group is the  guru• Don‟t decide about  me, without me• Acting your way into  a ...
Discussion• Initial reactions   – Intellectual   – Emotional• Resonance with personal experience?
In practiceCASE STUDIES
Problem statement People don’t talk about domestic abuse
Rock, paper scissorsPictures courtesy of BGDAS
Courtesy of BGDAS
Some of the PD traits identified    PD – A             PD – B             PD – C              PD – D    Taxi driver       ...
Normal versus PD behavioursNormal beliefs behaviours                 PD behaviours (must all be(presence of one needed)   ...
Outputs and outcomes• Big Brother “diary room” set up to replicate  PD features• Reached over 200 people• 15% increase in ...
BBE Questionnaire results – 57participants    How easy was the subject to talk about?                   4%           16%  ...
Children’s attainment in Gosport                    Photo by courtesy of Kirsty Dinnen
Finding more time for Hertfordshire AdultCare Services                      Time Taken on Specific Categories During A Day...
PD and its affinities                 (work in progress)                                     Positive                     ...
“Because making progress on adaptiveproblems requires learning, the task ofleadership consists of choreographing anddirect...
Why PD is different• Not just involvement and participation, ignites  action• Enquiry to find PD behaviours reaches out  i...
PD delivers• Confidence• Hope• Unexpected ideas and  solutions• Empowerment• Initiative• Effective leverage of  diversity•...
Lao Tzu said it best “Go to the people. Live with them. Learn from them. Appreciate them. Start with what they know. Build...
The PD approach                        5. Measurement and                6. Scaling up                           reinforce...
Reading and Contactswww.woodward-lewis.co.ukwww.mutualgain.org
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Involve webinar v3

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Copy of slides for webinar run by Jane Lewis of Woodward Lewis, and Sue Ritchie of MutualGain about how Positive Deviance can help communities help themselves to deal with difficult and complex issues

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Involve webinar v3

  1. 1. Positively Devianthow to change behaviour by acting your way into a new way of thinking Sue Ritchie and Jane Lewis
  2. 2. Outline• Current barriers to effective engagement and community action• What Positive Deviance is• What it has achieved – some case studies• Why it‟s different• Lessons/inspirations
  3. 3. What about…..?• A change process that happens naturally and wins and keeps converts?• Something that uses natural networks, brings people together and creates a fertile environment for solving problems?
  4. 4. Why are we here?• Experiential Learning – Students, Council, LSP, Home Office• Practice of community „engagement‟ – Communication – Structure – Contacts/leaders – Investment – Guardians – Method repetition – Behavioural change
  5. 5. Saving children with no money http://www.vietvaluetravel.com/vietvalue2010- images/news/img1/conongdan_737.jpg http://www.studentsoftheworld.info/sites/countr y/img/5976_04sh-vietnam-0167.jpg
  6. 6. “In every community there are people whoseunusual practices or behaviours enable themto find better solutions to problems than theirneighbours who have access to the sameresources.”
  7. 7. The PD approach 5. Measurement and 6. Scaling up reinforcement How can we Have we achieved our aims? expand the PD Are we still getting better? approach? 4. Sharing the “how” How can we What can we all do? build on the How do we do it? results? 3. “Treasure Hunt” What is the norm? Are there positive exceptions? What do they do? How do they do it? 2. Finding the Focus What is the “right” problem? What is our desired outcome?1 Finding the right people/start point Aligning the exercise to the intent. Who needs to be involved? Where might we start?
  8. 8. Not just a process…. 5 step process Way of Tools and being and techniques thinking
  9. 9. Key concepts• Ownership not buy- in• The group is the guru• Don‟t decide about me, without me• Acting your way into a new way of thinking• What and how, not why
  10. 10. Discussion• Initial reactions – Intellectual – Emotional• Resonance with personal experience?
  11. 11. In practiceCASE STUDIES
  12. 12. Problem statement People don’t talk about domestic abuse
  13. 13. Rock, paper scissorsPictures courtesy of BGDAS
  14. 14. Courtesy of BGDAS
  15. 15. Some of the PD traits identified PD – A PD – B PD – C PD – D Taxi driver Volunteer Teacher Community worker Local Local Not local Local Family Personal No experience Personal experience experience experience No training attended groups Trained in child No training as client protection Listens and Listens and Listens and Listens and refers refers refers refers Recognises Recognises Recognises Recognises scale of problem scale of problem scale of problem scale of problem Extensive local Known well in Community Keen to tell knowledge community limited to school others and do something
  16. 16. Normal versus PD behavioursNormal beliefs behaviours PD behaviours (must all be(presence of one needed) present)Dont realize the scope of the issue of Realized the scopeDVBelieve they dont know enough about it Didnt feel they needed to solve theto help issue, but just raised it and listened non- judgmentallyAre worried they will say the wrong Checked with professional if unsurethingDont know who can help Knew where to sign post people and encouraged them to seek professional help
  17. 17. Outputs and outcomes• Big Brother “diary room” set up to replicate PD features• Reached over 200 people• 15% increase in reported incidents of DV during the period of the pilot
  18. 18. BBE Questionnaire results – 57participants How easy was the subject to talk about? 4% 16% 23% very difficult difficult easy very easy 57%
  19. 19. Children’s attainment in Gosport Photo by courtesy of Kirsty Dinnen
  20. 20. Finding more time for Hertfordshire AdultCare Services Time Taken on Specific Categories During A Day Logging in at start of day 2.2 1.33 3 Problems with Iris/Hyperwave/Printers/Soft ware throughout day Telephone Calls made that 24.25 were unanswered or led to further work Updating Iris or Hyperwave 3 77.59 3 Interruptions by telephone 1.5 calls for other workers or by workers face to face Travelling to and from vistis
  21. 21. PD and its affinities (work in progress) Positive Psychology Palo Alto AI School * PD PD Behavioural Complexity Science Science Design* Solutions focused Thinkingbrief therapy
  22. 22. “Because making progress on adaptiveproblems requires learning, the task ofleadership consists of choreographing anddirecting learning processes in anorganisation or community.”Ronald Heifetz, Leadership without Easy Answers, Chapter 8 – CreativeDeviance on the Frontline
  23. 23. Why PD is different• Not just involvement and participation, ignites action• Enquiry to find PD behaviours reaches out into all parts of the community, is inclusive and welcoming• Builds trust, mutual respect and responsibility• “De-victimises” people• Changes day-to-day behaviour in day-to-day ways – doesn‟t depend on new facilities or people
  24. 24. PD delivers• Confidence• Hope• Unexpected ideas and solutions• Empowerment• Initiative• Effective leverage of diversity• Creates an ecosystem that involves all stakeholders
  25. 25. Lao Tzu said it best “Go to the people. Live with them. Learn from them. Appreciate them. Start with what they know. Build with what they have. And with the best of leaders, when the work is done, the task accomplished, the people will say: ‘We have done this ourselves’.”
  26. 26. The PD approach 5. Measurement and 6. Scaling up reinforcement How can we Have we achieved our aims? expand the PD Are we still getting better? approach? 4. Sharing the “how” How can we What can we all do? build on the How do we do it? results? 3. “Treasure Hunt” What is the norm? Are there positive exceptions? What do they do? How do they do it? 2. Finding the Focus What is the “right” problem? What is our desired outcome?1 Finding the right people/start point Aligning the exercise to the intent. Who needs to be involved? Where might we start?
  27. 27. Reading and Contactswww.woodward-lewis.co.ukwww.mutualgain.org

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