Your SlideShare is downloading. ×
A Company's Perspective on whether to use Celebrity Endorsement vs Youtube Endorsement
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

A Company's Perspective on whether to use Celebrity Endorsement vs Youtube Endorsement

765
views

Published on

The Pros and Cons of A Company's Perspective on whether to use Celebrity Endorsement vs Youtube Endorsement

The Pros and Cons of A Company's Perspective on whether to use Celebrity Endorsement vs Youtube Endorsement


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
765
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Meet Joe
  • Wmv
  • http://internationalentertainment.blogspot.com/2011/10/viva-glam-spokesperson-lady-gaga-and.html
  • http://blogs.wsj.com/speakeasy/2011/08/16/abercrombie-and-fitch-offer-to-pay-the-situation-to-stop-wearing-their-clothes/
  • When a product or service is endorsed by a celebrity, more than three-quarters answered that it has no impact on their intent to buy,” Adweek reports. “Just 4 percent said it makes them more likely to purchase.”And when consumers get up to retirement age, celebrity endorsements can actually work against a product, according to the poll. For those 55 and older, 19% noted that a celebrity endorsement might cause them to not buy a particular brand.http://www.brandchannel.com/home/post/2011/06/14/Celebrity-Endorsements-Study-Adweek.aspx
  • Contracts are very short
  • http://www.xconomy.com/seattle/2011/03/30/lady-gagas-favorite-seattle-tech-startup-clarisonic-cracks-big-time-with-100m-sales/2/
  • Transcript

    • 1. Meet JOE
    • 2. Celebrity Endorsements Hmm!
    • 3. Sexy Dancer Legs
    • 4. • Ensured Attention – PR coverage – Higher degree of recall 15-20 million $!
    • 5. • Rejuvenating a stagnant brand – Compensate for lack of innovative ideas.
    • 6. • Mass Appeal – Psychographic Connect – Demographic Connect
    • 7. • CO-Creation
    • 8. There are risks... Hmmmm..... .
    • 9. • The vampire effect What brand was she promoting again?
    • 10. • Mismatch between the celebrity and the image of the brand
    • 11. • Multi brand endorsements by the same celebrity would lead to overexposure – Celebrities endorsing one brand and using another (competitor)
    • 12. • Cost
    • 13. • The reputation of the celebrity may derogate after he/she has endorsed the product. – Inconsistency in the professional popularity of the celebrity
    • 14. In the end people always forget...
    • 15. So Does it Work?According to Adweek... 4% 78% 18% BUT
    • 16. BrandAwareness/Equity
    • 17. YouTube Celebrity Endorsements Hmm!
    • 18. • Cost –Promotional tactics Promo Codes + Discounts Contests
    • 19. • Specified Target audience – More relatable and trusted by consumers Companies only selling online New and starting companies
    • 20. • Measurement of success –Feedback 11, 038,984 Views!
    • 21. • Less Risk – Can pull out without being noticed – Can use multiple Youtube celebrities
    • 22. There are risks...• http://www.gurugossip.net/t394p175-bad-experience-with-products-gurus-rave-about
    • 23. • Youtube personalities must state that the product was endorsedJuicy Tuesday Fowler Sisters
    • 24. • It stays on YouTube Forever...
    • 25. So Does it Work?According to my own research... 55% 6% 39% BUT
    • 26. Increase Sales/ Gain new consumers to try it out
    • 27. The ultimate product: The ClarasonicStep 1 Step 2 Step 3 Step 3

    ×