The All-Important Hashtag• Events • #wwcon11• Live chats • #scriptchat• Continuous chats • #amwriting• Searchability / topics • #portland• Social movements • #fuckyouwashington• Humor • #awesometwittersession
How Do You Know Who to Follow?• Twitter recommends• Ask your friends• Twitter lists• Hashtag searches• Twitter chats• Blog posts and websites in your community
How You Start Getting Followers• Tweet good stuff• Retweet others• Use hashtags; tweet events• Participate in chats• Cross-promote• Be consistent• Others recommend you (#FF)
Should You Follow Others to Get Followers?• Follow people relevant to you and your topic• Gaming the system is short-sighted
A Few Do’s and Don’ts DO DON’T• Use shortened links • Use full URLs• Link to specific content • Link to general pages w/o• Give credit to sources explanation• Use @ handles • Flood your followers• Tweet when you without warning feel like it • Waste people’s time• Less is more
Study Your Effectiveness Over Time• Clicks• RTs• @ mentions / replies• Favorites• Follower growthBest tool:HootSuite
@BrainPicker / Maria Popova• Tweets are like tiny single-servings of weekly e-newsletter• Always linking to something esoteric & fascinating• Twitter profile image is same as website/newsletter
@JeanneVB / Jeanne Bowerman• #scriptchat founder• #TwitterPIMPAngel• Creates hashtags that help build community• Uses Twitter to network and build community; not tweeting out information (that’s what the chat is for)
@EvilWylie / Andrew Shaffer• Parody & humor• Got attention by using @ replies• Serves as sly promotion arm for author
Parting AdviceThink of all of the online tools as an extension of your own nervoussystem. If you walk into a room, you would get an immediate intuitivesense of the environment. The same is true of Twitter or any onlineenvironment. When you connect into to theses contexts, you are notacquiring billboard space. You are entering a context, anenvironment. Don’t over-think how you are going to act. —Christina Katz
Continue the Conversation• Site: JaneFriedman.com• Twitter: @JaneFriedman• E-mail: firstname.lastname@example.orgGet the session materials:http://podcampcincinnati.com/s17
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