Social Media Seminar Presentation 2009 11 25

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Social Media Seminar Presentation 2009 11 25

  1. 1. November 26 2009 <br />
  2. 2.
  3. 3. The “Rippoll” effect<br />
  4. 4. Consumer sovereignty<br />CONSUMER SOVEREIGNTY<br />MULTIPLE CHANNELS<br />TRANSPARENCY<br />INFORMED CHOICE<br />
  5. 5. The social media landscape: 2010<br />Looking ahead at the social media landscape in 2010 and beyond:<br />Mobility of applications: iPhone (& friends) takes social to the street<br />Content is king: the new form of thought leadership<br />Video: show don’t tell<br />Convergence: of tools and applications<br />Journalism won’t die: it might mutate but it will continue<br />
  6. 6. Top 3 trends relevant to financial services online PR<br />
  7. 7. Top 5 changes relevant to financial services online PR<br />
  8. 8. So what’s the sweet spot<br />
  9. 9. So where is this “sweet spot”?<br />Online PR extends traditional public relations activities online: taking advantage of new social media and online tools to tell your brand, product and corporate story to a wider audience. <br />Online PR Content marketing: Content IS King. Solve customer challenges and add to the conversation<br />Audience of one:The power of online PR is its ability to interact with a broad base of people one-to-one<br />Maximise results, minimise costs:Use social media tools to support business objectives<br />
  10. 10. What does success look like in online pr<br />Financial services companies have always competed on the five P’s: Process, People, Price, Performance, and Position.BlueChip suggests this new world order and new form of communication adds a new P: Philosophy<br />
  11. 11. Ten practical steps to transition PR online<br />
  12. 12. What does failure look like<br />
  13. 13. My Future Bank<br />
  14. 14. Case study: Vanguard<br />
  15. 15. ANZ case study<br />
  16. 16. BlueChip and Online PR<br />
  17. 17. Chat to us online…<br />
  18. 18. Next steps<br />Know your goals<br /><ul><li>Monitor mentions, build brand awareness, increase sales or just be involved</li></ul>Get involved<br /><ul><li>Try it, test it, refine it. Early movers create greater affiliation online</li></ul>Start small<br /><ul><li>Trial content marketing or small scale online PR…take it a step at a time</li></ul>Be brave, experiment, test…<br />and watch out for the financial services online PR eBook<br />
  19. 19.
  20. 20. Thank-you<br />Carden CalderManaging Director<br />t.+61 2 9018 8600m.+61 403 333 904<br />e.carden@bluechipcommunication.com.au<br />twitter:@cardencalder<br />blog:financialservicesmarketingpr.blogspot.com/<br />Paul ChealSenior Account Manager<br />t.+61 2 9018 8613m.+61 404 349 340<br />e.paul@bluechipcommunication.com.au<br />twitter:@p_cheal<br />linked in: Paul Cheal<br />
  21. 21. The context: the lucky country<br />Our super pot is now bigger than the national economy<br />Australia owns the 4th largest pool of managed funds in the world. Half in compulsory super – the balance in voluntary contributions and other managed investments<br />Australia was recently ranked by the World Economic Forum as the second best financial centre in the world<br />
  22. 22. The changing face of media<br />
  23. 23. Some helpful websites to follow…<br />“If we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their loyalty and business.” – www.junta-42.com<br />“The key to web marketing success is delivering content that exceeds visitor expectations, every time.” –www.davidmeermanscott.com<br />“Content marketing is not easy because you actually have to listen to your customers and know what their challenges are. You cannot solve your marketing woes through buying advertising space. You must make a connection to your customers, and get new customers, by focusing on their true pain points and healing them with information” – www.sethgodin.com<br />
  24. 24. Some helpful websites to follow…<br />“Businesses that want to create long-term sustainable growth will be increasingly moving towards connected company status. That is the place where being social benefits the business by providing insights, strengthening relationships with partners and customers, and building and connecting a community with common grounds and needs.” – www.conversationagent.com<br />“…find the intersection between your products/services and the information needs of your customers. Only then can you craft a content marketing approach that will deliver more sales, more customers, and more measurable results.” - www.blog.junta42.com<br />

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