The Cleveland Museum of Art created Gallery One to welcome all visitors, offering them new possibilities to experience art in a participatory way through interpretive technology. Fifty-five art objects from the permanent collection are arranged in thematic groupings that cross time and cultures. Interactive, multi-touch screens interpret selected art installations, allowing visitors to engage actively with the art. The 40-foot Collection Wall, the largest multi-touch microtile screen in the United States, allows visitors to discover the full breadth of the collections on view and to shape their own tours of the museum. The ArtLens iPad app works in conjunction with the Collection Wall to provide visitors with rich mobile interpretation of art throughout the museum.
This session will address the three questions most frequently asked by colleagues: Is the concept behind Gallery One working? How can the museum sustain Gallery One? And what are the next steps? We will demonstrate the museum's new ArtLens smartphone app (available in iTunes and the Google store at the end of November 2013), which adds sleek augmented-reality and voice-recognition technologies to the ArtLens app family. We will also share our process in adapting the iPad app functionality and content to the smaller device. We will discuss plans for refreshed art installations and interactive technology in Gallery One. And we will show how the Collections Wall is being leveraged to promote major exhibitions, and as a tool for gauging visitor interest in themes under development for permanent collection installations, exhibitions, and educational program development.