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Employee Empowerment, Leadership &
Change, Team building & Teamwork,
Communication & Interpersonal
Relations, Education & Training
Major Topics
Employee Empowerment
Leadership and Change
Team Building & Team Work
Effective Communication
Education & Training
Employee Empowerment
Employee Empowerment Defined…
Employee Empowerment is Employee Involvement
that matters.
It could also be defined as controlled transfer of
authority to make decisions and take actions.
What is needed?
Successful implementation of empowerment requires
change in corporate culture.
Does this mean Abdication?
NO. Empowerment involves actively soliciting input from
those closest to the work and giving careful thought to
that input.
Rationale
An aspect of Working Smart
Empowerment is the key to
motivation & Productivity.
It enables a person to develop
personally & professionally.
Inhibitors of Empowerment
Resistance from Employees & Unions
Resistance from Management
Insecurity
Personal Values
Ego
Management Training
Personality Characteristics of Managers
Exclusion of Managers
Workforce Readiness
Organizational Structure & Management Practices
Management’s Role in Empowerment &
Implementing Empowerment
Management’s Role:
Commitment
Leadership
Facilitation
Implementing Empowerment:
Development of Suggestion Systems (Fig 8.3)
Considering the Employees Point of View
Putting Vehicles in Place
Brainstorming
Nominal Group Technique (fig 8.4)
Quality Circles
Suggestion Boxes
Walking & Talking
Suggestion Systems - 1
Management’s Role:
Establishing Policy
Setting Up the System
Promoting the Suggestion System
Evaluating & Implementing suggestions
Rewarding employees
Improving the system..
Improving Suggestion Processing
Improving Individual Suggestions
Problem Identification
Research
Idea Development
Suggestion Systems - 2
Evaluating Suggestions
Though Employees make suggestions, final analysis is still
to be made by manager.
Thus, Establish a formal rating system for evaluating
suggestion systems.
Handling Poor Suggestions
Listen Carefully
Express Appreciation
Carefully explain your position
Encourage feedback
Look for Compromise
Achieving Full Participation
Removing Hidden Barriers
Negative Behavior
Poor Writing Skills
Fear of Rejection
Inconvenience
Encouraging new Employees
Coaching Reluctant Employees
Assess
Investigate
Match
Choose
Manage
How to Recognize Empowered
Employees
Taking Initiative
Identifying Opportunities
Thinking Critically
Building Consensus
Empowerment
Avoiding Traps:
Defining Power as Discretion & Self- Reliance
Failing to Properly Define Empowerment for Managers &
Supervisors
Assuming Employees Have the skills to be Empowered
Getting Impatient Making the Transition from
Traditional Approach
Beyond Empowerment
Leadership & Change
Leadership Defined
Leadership is the ability to inspire people to make
a total, willing and voluntary commitment to
accomplish or exceeding organizational goals.
Leaders must
Overcome resistance to change
Broker the needs of Constituency groups
Establish an ethical framework
Characteristics
Balanced Commitment
Positive Role Model
Good Communication Skills
Persuasiveness
Leadership for Quality
Principles:
Customer Focus
Obsession with Quality
Freedom through Control
Looking for Faults in Systems
Teamwork
Continuing Education & Training
The Juran Trilogy:
Quality Planning
Quality Control
Quality Improvement
Leadership
Motivation & Inspiration:
Understanding Individual
Needs
Understanding Individual
Beliefs
Leadership Styles:
In a total Quality setting, the
most appropriate style might
be called participative
leadership taken to a higher
level
Building & Maintaining a Following
Popularity & the Leader
Not all good leaders are popular. Vice Versa applies.
Leadership Characteristics
Sense of Purpose, Self-Discipline, Honesty, Credibility,
Commonsense, Stamina, Commitment, Steadfastness.
Pitfalls
Trying to be a buddy, Having an Intimate relationship
with an employee, Trying to keep the same when
supervising former peers.
Paradigms of Human Interaction
Win/Win, Win/Lose, Lose/Lose, Win
Leadership Vs Management
Leadership & Management are two distinctive and
Complementary systems of action.
Management
 Coping with Complexity
 Planning & Budgeting for
Complexity
 Develops capacity to
carry out plans through
organizing & staffing
 Ensures accomplishment
of plans through controlling
& Problem Solving
Leadership
 Coping with Change
 Setting the Direction for
change
 Aligns people to work
toward the vision
 Motivates & Inspires
people to want to accomplish
the plan
Leadership, Ethics, Change
Leadership & Ethics:
Setting high standards of ethical behavior is an essential
task of leaders in a total quality setting.
Leadership & Change
Have a clear vision & corresponding goals
Exhibit a strong sense of responsibility
Be an effective communicator
Have a high energy level
Have the will to change
Change
Employees & Mangers on Change
Difficulty in Change  Different perceptions of
employees & managers.
Hence, proper atmosphere should be created to
accommodate change.
Restructuring & Change:
Be smart & Empathetic
Have a Clear Vision
Establish Incentives that Promote the Change
Continue to Train
How to Lead Change?
Change Facilitation
Model:
A critical aspect of
leadership in today’s
globally oriented
organization involves
leading change.
Team Building & Team Work
Overview of
Team Building & Teamwork - 1
What is a Team?
A team is a group of people with a common, collective
goal.
Rationale for Teams
Primary reasons for advocating teamwork are:
Two or more heads are better than one.
People in teams get to know each other better, build trust &
as a result help each other.
Teamwork promotes better communication.
A group of people become a team when the following
conditions exist:
Agreement exists as to the team’s mission
Members adhere to the team ground rules
Fair distribution of responsibility & authority exists.
Overview of
Team Building & Teamwork - 2
Types of Teams
Department Improvement Team
Process Improvement Team
Task Force
Learning to Work Together
Factors influencing teamwork:
Personal Identity of Team members
Relationships among Team members
Identity within the organization
How to be a Member?
Gain Entry, Be Clear on the Team’s mission, Be well
prepared and participate, Stay in Touch.
Overview of
Team Building & Teamwork - 3
How to be a Leader?
Be clear on the team’s mission
Identify success criteria
Be action centered
Establish the ground rules
Share Information
Cultivate Team Unity
Team Excellence & Performance
Interdependence, Stretching tasks, Alignment, Common
Language, Trust/Respect, Shared Leadership/
Followership, Problem-solving skills, Confrontation/
Conflict-handling skills, Assessment/Action, Celebration.
Building Teams & Making them Work
Following are the factors that influence team
building & should be taken care of:
Makeup & Size of Teams
Choosing Team Members
Responsibilities of Team Leaders
Other Team Members
Creating Teams Mission Statement
Developing Collegial Relationships
Promoting Diversity in Teams
Four Step Approach to Team Building
Assessing Team Needs
Planning Team-Building Activities
Executing Team-Building Activities
Evaluating Team-Building Activities
Character Traits & Teamwork
Following are few character traits required for
Teamwork:
Honesty
Selflessness
Dependability
Enthusiasm
Responsibility
Cooperativeness
Initiative
Patience
Resourcefulness
Punctuality
Perseverance
Teams are not Bossed
– They are Coached
Bosses approach the job from
“I’m in charge – do as you are told perspective”.
Coaches are
facilitators of team development and continually
improved performance.
Following are a few characteristics of a Coach:
Clearly Defined Character
Team Development/Team Building
Mentoring
Mutual respect
Human Diversity
Handling Conflict in Teams
Resolution Strategies for Team Conflicts:
Plan & Work to establish a balanced culture
Establish clear criteria
Don’t allow individuals to build personal empires
Encourage & Recognize risk-taking behavior
Value constructive dissent
Assign people of widely differing perspectives
Reward and recognize both dissent & teamwork
Structural Inhibitors of Teamwork
Commonly found structural inhibitors to teamwork
in organizations are:
Unit Structure
Accountability
Unit Goals
Responsibility
Compensation & Recognition
Planning & Control
Rewarding Team &
Individual Performance
An organization’s
attempt to
institutionalize
teamwork will fail
unless it includes
implementation of an
appropriate
compensation
system
Effective Communication
Defnition of Communication
Communication is the transfer of message
( information,idea,emotion,intent,feeling or
something else) that is both received and
understood.
Effective Communication
Effective Communication means that the message
is received ,understood and acted on in the
desired manner. It is higher order of
communication.
Strategies to communicate the
importance of quality
1) Be optimistic and tie quality to the
organization’s strategic direction
2) Consider the points of view of all sides when
formulating your message.
3) Be positive ,honest and consistent-give every
one the same message.
Defnition of Listening
Listening means receiving the message,corretly
decoding it and accurately perceiving what it
means.
Inhibitors of effective listening
Lack of concentration
Interruption
Preconceived ideas
Thinking ahead
Interference
Improving the listening skills
Upgrade your desire to listen
Ask the right question
Judge what is really being said
Eliminate listening errors
Communicating in Writing (Helpful
Rules)
Plan before you write.
Be brief.
Be direct.
Be accurate.
Practice self – editing.
Strategies for improving
communication
Keep up to date.
Prioritize and determine time constrains.
Decide whom to inform.
Determine how to communicate.
Communicate and follow up.
Check understanding and obtain feedback
Education & Training
Overview of Education,
Training & Learning - 1
Training is
An organized, systematic series of activities designed to
enhance an individual’s work-related knowledge, skills, and
understanding.
Corporate America invests more than $45 billion
per year in training.
Sources of Training:
In house training
External Training or a combination of both.
Numerous Instructional methods like
video tapes, lecture, demonstration etc., are used to
provide training to employees
Overview of Education,
Training & Learning - 1
Types of training by Industry:
Customer Education
Sales Skills
Employee relations etc.,
Changing Role of Training
Mission of corporate Training is becoming the
maximization of competitiveness through continual
improvements.
Attitudes towards Training
Although interest levels don’t yet match those found in
European and Pacific Rim countries, attitude towards
training in North America are changing for better.
Rationale for Training
The rationale for training can be found in the need
to compete.
Following are the important factors for “need for
training”
Quality of the existing labor pool
Global Competition
Rapid & Continual Change
Technological Transfer Problems
Changing Demographics
Any kind of learning can benefit employees &
employers alike in ways that cannot be predicted.
Training needs Assessment
It is most important to:
Train those who need it most
Ensure that the training provided is designed to promote
the goals of the organization
Managers may become involved in assessing
training needs at two levels:
Organizational Level
Individual Level
The most structured approach managers can use
to assess training needs is the job task analysis
survey.
Providing Training
Strategies for maximizing training resources:
Build in Quality from the start
Design Small
Think Creatively
Shop around
Preview & Customize
Internal Approaches
Computer Based training, Group instruction etc.
External Approaches
Enrolling employees in programs provided by public
institutions.
Partnership Approaches
Training partnerships combine characteristics of the
above two approaches.
Evaluating Training
Evaluating Training begins with a clear statement
of purpose.
To know where training has improved performance,
managers need to know three things:
Was the training provided valid?
Did the Employees learn?
Has the learning made a difference?
Managers as Trainers & Trainees - 1
Principles of Learning:
People learn best when they are ready to learn
People learn more easily when what they are learning can
be related to something they already know
People learn best in a step-by-step manner
People learn by doing
The more often people use what they are learning, the
better they will remember and understand it
Success in learning tends to stimulate additional learning
People need immediate and continual feedback to know if
they have learned.
Managers as Trainers & Trainees - 2
Four Step Teaching Method:
Preparation
Presentation
Application
Evaluation
Managers as Trainees:
Quality basics
Strategic Quality management
Quality Planning
Quality Improvement
Quality Control
Workforce Literacy
Impact of Illiteracy on Industry:
Difficulty in filling high-skill jobs, lower levels of
productivity, higher levels of waste etc.,
What Industry Can Do
Industry in United States has found it necessary to
confront the literacy problem head-on.
Companies are doing this by providing remedial education
in the workplace.
What Managers Should Know about Literacy
Training
The need for workforce literacy will be a fact of life
with which managers will have to deal for some time to
come.
Improving Learning
Teaching Study Skills
Make a schedule and stick to it
Have a special place to study
Listen and take notes
Read assertively
Improve test-taking skills
Using Humor in Training
Properly used relevant humor can produce a more
favorable audience for the trainer.
Why Training Sometime fails?
Lack of participation in planning by management
Too narrow in scope
Orientation Training
Recurring errors associated with orientation
training:
Insufficient Information
Too much Information
Conflicting Information
Principles for providing effective training:
Base orientation topics on a needs assessment
Establish an organizing framework
Establish learner control
Make orientation a process, not just an event
Allow people and personalities to emerge
Reflect organization’s mission & culture
Have a system for improving & updating
Customer Training
An old adage states
“The customer is always right”
Customer education has several aspects:
Shaping customer expectations
Providing user support
Marketing
Customer expectations are shaped by the
promotional literature used in marketing the
product.
Customer training can also help market a product.
Ethics Training
Ethical behavior and the rationale for it can be
taught.
Ethics training is becoming increasingly important
As the pressures of succeeding in an intensely
competitive global marketplace grow.
Following are a few recommendations:
Stimulate discussion
Facilitate, don’t preach
Integrate ethics training
Highlight practical applications
Questions/Queries

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Employee empowerment

  • 1. Employee Empowerment, Leadership & Change, Team building & Teamwork, Communication & Interpersonal Relations, Education & Training
  • 2. Major Topics Employee Empowerment Leadership and Change Team Building & Team Work Effective Communication Education & Training
  • 4. Employee Empowerment Defined… Employee Empowerment is Employee Involvement that matters. It could also be defined as controlled transfer of authority to make decisions and take actions. What is needed? Successful implementation of empowerment requires change in corporate culture. Does this mean Abdication? NO. Empowerment involves actively soliciting input from those closest to the work and giving careful thought to that input.
  • 5. Rationale An aspect of Working Smart Empowerment is the key to motivation & Productivity. It enables a person to develop personally & professionally.
  • 6. Inhibitors of Empowerment Resistance from Employees & Unions Resistance from Management Insecurity Personal Values Ego Management Training Personality Characteristics of Managers Exclusion of Managers Workforce Readiness Organizational Structure & Management Practices
  • 7. Management’s Role in Empowerment & Implementing Empowerment Management’s Role: Commitment Leadership Facilitation Implementing Empowerment: Development of Suggestion Systems (Fig 8.3) Considering the Employees Point of View Putting Vehicles in Place Brainstorming Nominal Group Technique (fig 8.4) Quality Circles Suggestion Boxes Walking & Talking
  • 8. Suggestion Systems - 1 Management’s Role: Establishing Policy Setting Up the System Promoting the Suggestion System Evaluating & Implementing suggestions Rewarding employees Improving the system.. Improving Suggestion Processing Improving Individual Suggestions Problem Identification Research Idea Development
  • 9. Suggestion Systems - 2 Evaluating Suggestions Though Employees make suggestions, final analysis is still to be made by manager. Thus, Establish a formal rating system for evaluating suggestion systems. Handling Poor Suggestions Listen Carefully Express Appreciation Carefully explain your position Encourage feedback Look for Compromise
  • 10. Achieving Full Participation Removing Hidden Barriers Negative Behavior Poor Writing Skills Fear of Rejection Inconvenience Encouraging new Employees Coaching Reluctant Employees Assess Investigate Match Choose Manage
  • 11. How to Recognize Empowered Employees Taking Initiative Identifying Opportunities Thinking Critically Building Consensus
  • 12. Empowerment Avoiding Traps: Defining Power as Discretion & Self- Reliance Failing to Properly Define Empowerment for Managers & Supervisors Assuming Employees Have the skills to be Empowered Getting Impatient Making the Transition from Traditional Approach Beyond Empowerment
  • 14. Leadership Defined Leadership is the ability to inspire people to make a total, willing and voluntary commitment to accomplish or exceeding organizational goals. Leaders must Overcome resistance to change Broker the needs of Constituency groups Establish an ethical framework Characteristics Balanced Commitment Positive Role Model Good Communication Skills Persuasiveness
  • 15. Leadership for Quality Principles: Customer Focus Obsession with Quality Freedom through Control Looking for Faults in Systems Teamwork Continuing Education & Training The Juran Trilogy: Quality Planning Quality Control Quality Improvement
  • 16. Leadership Motivation & Inspiration: Understanding Individual Needs Understanding Individual Beliefs Leadership Styles: In a total Quality setting, the most appropriate style might be called participative leadership taken to a higher level
  • 17. Building & Maintaining a Following Popularity & the Leader Not all good leaders are popular. Vice Versa applies. Leadership Characteristics Sense of Purpose, Self-Discipline, Honesty, Credibility, Commonsense, Stamina, Commitment, Steadfastness. Pitfalls Trying to be a buddy, Having an Intimate relationship with an employee, Trying to keep the same when supervising former peers. Paradigms of Human Interaction Win/Win, Win/Lose, Lose/Lose, Win
  • 18. Leadership Vs Management Leadership & Management are two distinctive and Complementary systems of action. Management  Coping with Complexity  Planning & Budgeting for Complexity  Develops capacity to carry out plans through organizing & staffing  Ensures accomplishment of plans through controlling & Problem Solving Leadership  Coping with Change  Setting the Direction for change  Aligns people to work toward the vision  Motivates & Inspires people to want to accomplish the plan
  • 19. Leadership, Ethics, Change Leadership & Ethics: Setting high standards of ethical behavior is an essential task of leaders in a total quality setting. Leadership & Change Have a clear vision & corresponding goals Exhibit a strong sense of responsibility Be an effective communicator Have a high energy level Have the will to change
  • 20. Change Employees & Mangers on Change Difficulty in Change  Different perceptions of employees & managers. Hence, proper atmosphere should be created to accommodate change. Restructuring & Change: Be smart & Empathetic Have a Clear Vision Establish Incentives that Promote the Change Continue to Train
  • 21. How to Lead Change? Change Facilitation Model: A critical aspect of leadership in today’s globally oriented organization involves leading change.
  • 22. Team Building & Team Work
  • 23. Overview of Team Building & Teamwork - 1 What is a Team? A team is a group of people with a common, collective goal. Rationale for Teams Primary reasons for advocating teamwork are: Two or more heads are better than one. People in teams get to know each other better, build trust & as a result help each other. Teamwork promotes better communication. A group of people become a team when the following conditions exist: Agreement exists as to the team’s mission Members adhere to the team ground rules Fair distribution of responsibility & authority exists.
  • 24. Overview of Team Building & Teamwork - 2 Types of Teams Department Improvement Team Process Improvement Team Task Force Learning to Work Together Factors influencing teamwork: Personal Identity of Team members Relationships among Team members Identity within the organization How to be a Member? Gain Entry, Be Clear on the Team’s mission, Be well prepared and participate, Stay in Touch.
  • 25. Overview of Team Building & Teamwork - 3 How to be a Leader? Be clear on the team’s mission Identify success criteria Be action centered Establish the ground rules Share Information Cultivate Team Unity Team Excellence & Performance Interdependence, Stretching tasks, Alignment, Common Language, Trust/Respect, Shared Leadership/ Followership, Problem-solving skills, Confrontation/ Conflict-handling skills, Assessment/Action, Celebration.
  • 26. Building Teams & Making them Work Following are the factors that influence team building & should be taken care of: Makeup & Size of Teams Choosing Team Members Responsibilities of Team Leaders Other Team Members Creating Teams Mission Statement Developing Collegial Relationships Promoting Diversity in Teams
  • 27. Four Step Approach to Team Building Assessing Team Needs Planning Team-Building Activities Executing Team-Building Activities Evaluating Team-Building Activities
  • 28. Character Traits & Teamwork Following are few character traits required for Teamwork: Honesty Selflessness Dependability Enthusiasm Responsibility Cooperativeness Initiative Patience Resourcefulness Punctuality Perseverance
  • 29. Teams are not Bossed – They are Coached Bosses approach the job from “I’m in charge – do as you are told perspective”. Coaches are facilitators of team development and continually improved performance. Following are a few characteristics of a Coach: Clearly Defined Character Team Development/Team Building Mentoring Mutual respect Human Diversity
  • 30. Handling Conflict in Teams Resolution Strategies for Team Conflicts: Plan & Work to establish a balanced culture Establish clear criteria Don’t allow individuals to build personal empires Encourage & Recognize risk-taking behavior Value constructive dissent Assign people of widely differing perspectives Reward and recognize both dissent & teamwork
  • 31. Structural Inhibitors of Teamwork Commonly found structural inhibitors to teamwork in organizations are: Unit Structure Accountability Unit Goals Responsibility Compensation & Recognition Planning & Control
  • 32. Rewarding Team & Individual Performance An organization’s attempt to institutionalize teamwork will fail unless it includes implementation of an appropriate compensation system
  • 34. Defnition of Communication Communication is the transfer of message ( information,idea,emotion,intent,feeling or something else) that is both received and understood.
  • 35. Effective Communication Effective Communication means that the message is received ,understood and acted on in the desired manner. It is higher order of communication.
  • 36. Strategies to communicate the importance of quality 1) Be optimistic and tie quality to the organization’s strategic direction 2) Consider the points of view of all sides when formulating your message. 3) Be positive ,honest and consistent-give every one the same message.
  • 37. Defnition of Listening Listening means receiving the message,corretly decoding it and accurately perceiving what it means.
  • 38. Inhibitors of effective listening Lack of concentration Interruption Preconceived ideas Thinking ahead Interference
  • 39. Improving the listening skills Upgrade your desire to listen Ask the right question Judge what is really being said Eliminate listening errors
  • 40. Communicating in Writing (Helpful Rules) Plan before you write. Be brief. Be direct. Be accurate. Practice self – editing.
  • 41. Strategies for improving communication Keep up to date. Prioritize and determine time constrains. Decide whom to inform. Determine how to communicate. Communicate and follow up. Check understanding and obtain feedback
  • 43. Overview of Education, Training & Learning - 1 Training is An organized, systematic series of activities designed to enhance an individual’s work-related knowledge, skills, and understanding. Corporate America invests more than $45 billion per year in training. Sources of Training: In house training External Training or a combination of both. Numerous Instructional methods like video tapes, lecture, demonstration etc., are used to provide training to employees
  • 44. Overview of Education, Training & Learning - 1 Types of training by Industry: Customer Education Sales Skills Employee relations etc., Changing Role of Training Mission of corporate Training is becoming the maximization of competitiveness through continual improvements. Attitudes towards Training Although interest levels don’t yet match those found in European and Pacific Rim countries, attitude towards training in North America are changing for better.
  • 45. Rationale for Training The rationale for training can be found in the need to compete. Following are the important factors for “need for training” Quality of the existing labor pool Global Competition Rapid & Continual Change Technological Transfer Problems Changing Demographics Any kind of learning can benefit employees & employers alike in ways that cannot be predicted.
  • 46. Training needs Assessment It is most important to: Train those who need it most Ensure that the training provided is designed to promote the goals of the organization Managers may become involved in assessing training needs at two levels: Organizational Level Individual Level The most structured approach managers can use to assess training needs is the job task analysis survey.
  • 47. Providing Training Strategies for maximizing training resources: Build in Quality from the start Design Small Think Creatively Shop around Preview & Customize Internal Approaches Computer Based training, Group instruction etc. External Approaches Enrolling employees in programs provided by public institutions. Partnership Approaches Training partnerships combine characteristics of the above two approaches.
  • 48. Evaluating Training Evaluating Training begins with a clear statement of purpose. To know where training has improved performance, managers need to know three things: Was the training provided valid? Did the Employees learn? Has the learning made a difference?
  • 49. Managers as Trainers & Trainees - 1 Principles of Learning: People learn best when they are ready to learn People learn more easily when what they are learning can be related to something they already know People learn best in a step-by-step manner People learn by doing The more often people use what they are learning, the better they will remember and understand it Success in learning tends to stimulate additional learning People need immediate and continual feedback to know if they have learned.
  • 50. Managers as Trainers & Trainees - 2 Four Step Teaching Method: Preparation Presentation Application Evaluation Managers as Trainees: Quality basics Strategic Quality management Quality Planning Quality Improvement Quality Control
  • 51. Workforce Literacy Impact of Illiteracy on Industry: Difficulty in filling high-skill jobs, lower levels of productivity, higher levels of waste etc., What Industry Can Do Industry in United States has found it necessary to confront the literacy problem head-on. Companies are doing this by providing remedial education in the workplace. What Managers Should Know about Literacy Training The need for workforce literacy will be a fact of life with which managers will have to deal for some time to come.
  • 52. Improving Learning Teaching Study Skills Make a schedule and stick to it Have a special place to study Listen and take notes Read assertively Improve test-taking skills Using Humor in Training Properly used relevant humor can produce a more favorable audience for the trainer. Why Training Sometime fails? Lack of participation in planning by management Too narrow in scope
  • 53. Orientation Training Recurring errors associated with orientation training: Insufficient Information Too much Information Conflicting Information Principles for providing effective training: Base orientation topics on a needs assessment Establish an organizing framework Establish learner control Make orientation a process, not just an event Allow people and personalities to emerge Reflect organization’s mission & culture Have a system for improving & updating
  • 54. Customer Training An old adage states “The customer is always right” Customer education has several aspects: Shaping customer expectations Providing user support Marketing Customer expectations are shaped by the promotional literature used in marketing the product. Customer training can also help market a product.
  • 55. Ethics Training Ethical behavior and the rationale for it can be taught. Ethics training is becoming increasingly important As the pressures of succeeding in an intensely competitive global marketplace grow. Following are a few recommendations: Stimulate discussion Facilitate, don’t preach Integrate ethics training Highlight practical applications