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SOCIAL MEDIA TECHNOLOGY
WHAT IS SOCIAL MEDIA?• Social media are media for social interaction, using highly  accessible and scalable publishing tec...
WHY GO SOCIAL ?• We are a Social Animal and we Live in a Society• Believe in “ Learning by Sharing”• We need to learn from...
GO SOCIAL !• Learn from People around you• Learn from people around the world• Speak Out in front of Global Audience• “RT ...
Before                                Now                  Brands                              Brands          One Way Con...
SOCIAL MEDIA SITES IN NEPAL•   Facebook.com•   Youtube.com•   Blogspot.com•   Twitter.com•   Linked In•   Google +•   Flic...
WHAT IS YOUR PURPOSE OF USE OF SOCIALMEDIA ?• Connecting to Frens and Families• Daily Activity, Chat, Information Update• ...
WHAT FOR YOU TODAY ?• Social Media Basics and User Behaviour• Content Generation and Blog• Do’s and Don’t’s on Social Medi...
UNDERSTANDING SOCIAL MEDIA INTERNET    USER(Source: Forrester)
THUMB RULE !• A rule of thumb when thinking about social media etiquette is this: if you  wouldn’t do it in the real world...
IMPORTANT THINGS TO FOLLOW• Be professional• Be a real person• Magnetic content• Know what’s happening right now• Never be...
BLOGGING / CONTENT• Blogging is no longer a “public diary”• Blogging is “broadcast platform”    • To share views, news, op...
FACEBOOK♦ Has to be actively refreshed and content updated♦ Be VERY careful how you react to complaints♦ Regular reasons t...
CONTENT AND UPDATE !• Say something new, say something different, be  opinionated, share content that inspires you, infuri...
LISTEN TO YOUR FOLLOWERS !• Not everybody will like what you do or say online  but rather than seeing it as a negative see...
• How can you leverage SocialCan you                    Media ?actually use                  • How can you take benefits f...
THANK YOU              Amit Agrawal[Sparrow SMS, SocialAves, Picovico.com]       Janaki Technology Pvt. Ltd.             @...
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Social Media Basics and Etiquettes

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This slide serve as a guide to people who have just joined a Social Media and does not know about Social Media Etiquettes. It focuses on the point that Social Media is also like a society and so we must be responsible for what we speak on social media and we must not spam.

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Transcript of "Social Media Basics and Etiquettes"

  1. 1. SOCIAL MEDIA TECHNOLOGY
  2. 2. WHAT IS SOCIAL MEDIA?• Social media are media for social interaction, using highly accessible and scalable publishing techniques.• Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online .
  3. 3. WHY GO SOCIAL ?• We are a Social Animal and we Live in a Society• Believe in “ Learning by Sharing”• We need to learn from other’s experiences. We cant live very long to do everything by ourselves and then learn from it• Source of Information and Learning• Huge Knowledge Bank• Stay Connected, Stay Updated
  4. 4. GO SOCIAL !• Learn from People around you• Learn from people around the world• Speak Out in front of Global Audience• “RT people who inspire you and thank those who RT you.” BUT-“Focus on how to be social, not on how to do social.”
  5. 5. Before Now Brands Brands One Way Conversation Multidirectional communication (C) COPYRIGHTS 2012 INREV SYSTEMS
  6. 6. SOCIAL MEDIA SITES IN NEPAL• Facebook.com• Youtube.com• Blogspot.com• Twitter.com• Linked In• Google +• Flickr• Pinterest• Quora• And many others
  7. 7. WHAT IS YOUR PURPOSE OF USE OF SOCIALMEDIA ?• Connecting to Frens and Families• Daily Activity, Chat, Information Update• Social Campaigns• Discussions• Branding / Marketing• Events Information and Promotions• Source of Information• Training and Learning
  8. 8. WHAT FOR YOU TODAY ?• Social Media Basics and User Behaviour• Content Generation and Blog• Do’s and Don’t’s on Social Media• Online Reputation Management• Collaboration
  9. 9. UNDERSTANDING SOCIAL MEDIA INTERNET USER(Source: Forrester)
  10. 10. THUMB RULE !• A rule of thumb when thinking about social media etiquette is this: if you wouldn’t do it in the real world, while standing on a crowded bus, in a restaurant or a convention then don’t do it!• Engage in Meaningful Conversations• If content is King, Conversation is the Queen !• Keep things concise, stay active, participate and Cooperate• Keep Things Visually Appealing• Don’t just post your links• Don’t post the same content twice. No Spamming• Post only relevant content in Relevant Group• Be Yourself
  11. 11. IMPORTANT THINGS TO FOLLOW• Be professional• Be a real person• Magnetic content• Know what’s happening right now• Never be overly promotional• Don’t update just anything that you get• Don’t make your social media profiles a ghost town• Be Consistent
  12. 12. BLOGGING / CONTENT• Blogging is no longer a “public diary”• Blogging is “broadcast platform” • To share views, news, opinions, and connect with like minded individuals • To showcase creative writing and source of entertainment • To database of educational content • To having credibility as a public informers • A barometer of cultural shift to individual celebrity status
  13. 13. FACEBOOK♦ Has to be actively refreshed and content updated♦ Be VERY careful how you react to complaints♦ Regular reasons to visit need to be developed.♦ Don’t Spam, Don’t post same thing Time and Again !♦ Post interesting things and things worth reading andrelevant to the type of forum.
  14. 14. CONTENT AND UPDATE !• Say something new, say something different, be opinionated, share content that inspires you, infuriates you, makes you laugh and you will find that many people out there will respond with their opinions and open up conversations with you.• Make a commitment to sit down for an allotted period each and every day to respond to people, ask questions and share great content.
  15. 15. LISTEN TO YOUR FOLLOWERS !• Not everybody will like what you do or say online but rather than seeing it as a negative see it as a great opportunity for your business to highlight the ultra responsiveness and efficiency of your customer service.
  16. 16. • How can you leverage SocialCan you Media ?actually use • How can you take benefits fromSocial Media Social Media ?to fulfill your • You have been given a wonderfulmotive? platform, free of cost. Can you use it nicely ?
  17. 17. THANK YOU Amit Agrawal[Sparrow SMS, SocialAves, Picovico.com] Janaki Technology Pvt. Ltd. @amitagrhere
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