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Online marketers review

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Top online marketers for the selection of countries that provide the best traffic (at least for us)

Top online marketers for the selection of countries that provide the best traffic (at least for us)

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  • 1. Top 3 marketer for our top countries
  • 2. Av.* eCPM [ €] USA 0.79 Germany 0.42 France 0.36 Russia 0.25 Brazil 0.24 Spain 0.21 Italy 0.18 Poland 0.17 Mexico 0.15 Indonesia 0.11 Countries with the highest numbers of impressions sorted by effective cost per mille. * data from DFP 1/11/13-30/12/13
  • 3. USA A lot of large corporations that will repeat here: ● ● Glam media Advertising.com (AOL) But also smaller things >>
  • 4. Adversal 100+ advertisers including both direct contact and ad exchanges. Goes for smaller sites (50k+ UU mth) but it’s not like anything goes. They have RTB and offer classical ads like banners, popups, popunders. X popups/unders not effective, browsers block them promptly, the code would have to be new which never is at ad companies sites.
  • 5. Ad Juggler 135 million unique visitors, billions of monthly impressions ● ● Now focusing on mobile exchange and video ads as well (they seem to be more profitable) ● ● ● Granual segmentation for better targeting. Revenue forecast for various verticals. Real-time media planning. Delivery is checked automatically and manually. Third party data as well for better optimization and targeting.
  • 6. Adorika 9 Bil Imp Monthly Multiplatform reach: SSPs – Pubmatic, Rubicon, OpenX Also slider ads and layers so it works even for pages with quite a full inventory. Media adservers – Right Media, Appnexus, Google double click, ADSYS Optimization tools, multi platform reach, in house designers.
  • 7. Germany Many premium marketers Usually possible to book ads from Austria/Switzerland..., too
  • 8. Glam Media 10,97 Mio UU/Germany, 213,5 Mio. UU worldwide Verticals: Glam (w, style), Brash (m, style), Foodie + Bliss (gourmets), Tend (parents) Targeted on young people willing to spend money on stylish fancy things or on parents.
  • 9. Vertical Tech Media 10,9 Mil Unique User monthly Channels: computers - mobiles - software Many ways of targeting: ● ● ● ● geo time of the day content retargeting preferences of typical group 80% of readers are men, technology enthusiasts.
  • 10. Axel Springer 88,22 Mio UU Germany Verticals: News, Cars, Women (Style), Computers = Technology + Shopping
  • 11. France Online market saturated, supposed to get lower rates in the future but technology areas still have future
  • 12. Hi-Media 160 Mil. UU ● ● Both bespoke services and automatic ad-exchange-like platform. They employ in-house agencies that could offer more targeted or matching advertisers. International Rapidly growing
  • 13. Antevenio Leader in Lat Am / Cen Am: more than 7 000 advertisers. Targeting on technology ● Companies like DELL and Nokia Another vertical ● Female audience with interest in style
  • 14. PubMatic 400MM global UV Advanced targeting: ● Impressions enhanced with 1st, 2nd and 3rd party data => precision targeting across display, mobile, tablet and video inventory ● cookie sync with publisher audiences to incorporate CRM, retargeting and exclusion strategies Demand for premium publishers = Private Marketplace strategies: optimization of all sales channels for each impression, reach expansion capabilities, robust business intelligence insights, brand management controls X It is not local French, just an international company with subsidiary in Paris. X Targeting is mostly customized, there is no way to choose - the viewer will see his preferences ( … quality?)
  • 15. Russia ● ● ● Very specific market, noone use facebook, they have VKontakte and classmates networks. Online marketing has not really expanded here. 59.7 million Russian speaking people using the Internet. Most of the people living in Russia don’t speak English.
  • 16. Begun.ru One of the not many pure Russian marketers. There was an acquisition offer from Google but it was declined because of a governmental restriction against corporations. Majorly content-focusing. Based in Moscow.
  • 17. iMedia ● Google authorised marketer with targeting in technology. ● Majority of the audience is young russians who are interested in technologies, mobiles, smartphones.
  • 18. Matomy Global agency HQ in Israel but they offer ads in Russian too. They are specialized in special ads like flash layers and slider ads. Voted among the top 20 CPA networks which is affiliate but they offer CPM-CPA combo services too. Focus: software, finance, education, entertainment. (several more verticals)
  • 19. AdCash - international ad platform + 6 MLD ad impressions/month ● + 3 MIL qualified leads/month + 90 MIL unique visitors/day ● Based in Estonia but operate in Russian too, have russian ads, focused mostly on technology. They were recommended to me as good quality…
  • 20. Brazil Not a lot of local premium marketers. It’s more like global agencies who have stakes in LatAm. They are usually focused on hispanic audience and do Brazil as well.
  • 21. Advertising.com (AOL corp.) 140 Bil impressions monthly (intl.) Relationships with 74 comScore's top 100 sites. 30+ content verticals ● One can set the channel of ads by advertiser, industry, media. ● They only do good quality ads that are not too bothering for the visitors. ● The system does machine learning, can retarget.
  • 22. International around Spanish speaking countries, Italy and so on: Tribal Fusion Antevenio
  • 23. Tribal Fusion 500 Mil UU monthly worldwide Global premium advertising network Build anonymous profiles for given interests => do RTB based on the match. Add third-party information (occupation, lifestyle data and purchase interest and intent) Verticals - 16 major content channels, 230 sub-channels, 12 000 proprietary topics and 5 000 thirdparty segments. ● ● Would work in many countries. Known for having quite good rates.
  • 24. Antevenio Leader in Lat Am / Cen Am: more than 7 000 advertisers. Targeting on technology ● Companies like DELL and Nokia Another vertical ● Female audience with interest in style
  • 25. Spain Interest in mobile devices growing rapidly
  • 26. Zanox >90 mil transactions per year ● ● Mobile tracking (as many hispanic marketers) Focused on what earns ○ finance ○ retail ○ customized shopping ○ telecommunication ○ mobiles One of the leaders. Awarded as the best affiliate network 2013, but they pay for click too. Partners Groupon, Unicredit and Expedia
  • 27. ExoClick More than 40 countries 20 million impressions / day on average ● ● Advanced targeting by ○ geolocation ○ sites ○ categories ○ devices (web and/or mobile) ○ keywords Behavioural targeting (retargeting) Focus ● ● ● technology ecommerce personalized ads
  • 28. Public !deas 500 operations each year (?) They try to keep themselves small as a competitor to the large companies. Programmes ● ● ● ● ● Banking / Insurance / Finance Health / Beauty Cars Shopping Travel / Leisure
  • 29. Italy “Image is everything” ● more focused on nice photos and cool effects ● more likely to click on large banner or wallpaper or flash layer with beautiful model
  • 30. WebAds 10+ Mil UU monthly Originally Italian. Local ads on websites like LinkedIn and similar Also in UK and Spain. Have contact to ad agencies and local direct contact to advertisers. Focus: Business, Finance X they seem a bit last-year
  • 31. Tribal Fusion 500 Mil UU monthly worldwide Global premium advertising network Build anonymous profiles for given interests => do RTB based on the match. Add third-party information (occupation, lifestyle data and purchase interest and intent) Verticals - 16 major content channels, 230 sub-channels, 12 000 proprietary topics and 5 000 thirdparty segments. ● ● Would work in many countries. Known for having quite good rates.
  • 32. Hi-Media Been here already (France) Both bespoke services and automatic ad-exchange-like platform. 160 Mil. UU They employ in-house agencies that could offer more targeted or matching advertisers. Have an office in Milan. Looks more seriously than most of the italian agencies.
  • 33. Poland ● ● Growing market, mainly automotive, finance, real estate, telecomunication. Ecommerce and home-developed social networks are booming too. People still respond to display advertisement, no blindness yet.
  • 34. Adtiger 5 Milliards Ad-Impressions monthly Germany, Spain... Premium (Higher provision) Channels: ● ● ● ● ● ● ● Auto & Motorrad 56,6 Mio. Finanzen 16,4 Mio. Foto & Digitales 83,2 Mio. Frauen & Familie 74,2 Mio. Games 4.210,3 Mio. Regionales 409,3 Mio. Reisen & Touristik 81,6 Mio
  • 35. For mobiles - targeting options: Geographic Demographic Type of device Operating system Carrier Channels
  • 36. AdView Pro ● Not premium - they don’t have any admission demands. ● Plus they are still beta. But probably the most up-and-coming services from the market in Poland. They also offer geo-targeting.
  • 37. Zanox been here already >90 mil transactions per year ● ● Mobile tracking (as many hispanic marketers) Focused on what earns ○ finance ○ retail ○ customized shopping ○ telecommunication ○ mobiles One of the leaders. Awarded as the best affiliate network 2013, but they pay for click too. Partners Groupon, Unicredit and Expedia
  • 38. Mexico ● ● ● ● The biggest spanish speaking country in the world Leading position in Latin America Personal relationships are the key to business success Mexicans do business with people they can relate to, not with impersonal organisations
  • 39. RedMas Audience of over 60 Mil UU 550 Mil Spanish- and Portuguesespeaking consumers ● ● Advanced mobile targeting (Mexico and Brazil are among the countries with the fastest increase in mobile internet users) Contextual ads ● Customized verticals for each country for the most popular categories ○ News ○ Sports ○ Women ○ Entertainment
  • 40. Antevenio Leader in Lat Am / Cen Am: more than 7 000 advertisers. Targeting on technology ● Companies like DELL and Nokia Another vertical ● Female audience with interest in style
  • 41. Meta Network 5 Billion impressions monthly ● Offices in Israel and Argentina with focus on international traffic ● Targeting by ○ channel ○ geographic location ○ day of the week ○ time of day ○ user behavior
  • 42. Indonesia Fast growing market mostly focused on mobile devices. Local hosting is terrible though => The market is still in infancy => the prices might not be as high as in USA but the CTR might be higher.
  • 43. Countries with highest CTR Indonesian and Malaysian Islands ~8% Africa ~ 1.8 % Ukraine ~ 0.3 % Brazil + Americas (USA incl.) ~ 0.2 % Emirates, Iran, India ~ 0.1 % DFP Nov + Dec 2013
  • 44. Komli 250 Mil UU monthly Focused mainly on SE Asia, Australia Verticals include universities, financial institutions, travel, health care, communications and property-related businesses. Trying to target multicultural users.
  • 45. Ambient Indonesia ~ bringing TV advertisers to the Internet (most of the clients are International A-Brands) ● Even if the inventory is quite full already: bottom corner located floating ad banner = perfect way to make extra money without having to add another banner Verticals: Business & finance, Entertainment, Automotive , News, Lifestyle, Sports, Real Estate, Technology ● ● ● Geo targeting, frequency capping, day parting. The same ad won’t be shown to the same person over and over again Targeting can be specified throughout the cities and the time of the day at the same time
  • 46. AdStars 500Mil monthly impressions ● Desktop 20M audience ● 200M impressions ○ mobile 300M imp. localized in Indonesia Non-Exclusive partnership BUT Targeted on mobile users in Indonesia, this is where the future lies. It’s only an ad network though. They reckon it’s a good service for remnant inventories.
  • 47. Affiliate networks? ● ● Recommending products that the readers will enjoy. Cost per Action
  • 48. International affiliate networks Commission Junction ClickBank Many verticals to choose from (they don’t say specifically) Total control of the ads, as by CJ Locations: France, Germany, Ireland, UK, Spain and Sweden Thousands of advertisers (verticals) => geo-targeting also possible http://de.cj.com/ Up to 75% provision http://www.clickbank.com