Digital Marketing as Seen by Czech Digital Agencies

Digital Marketing as Seen by Czech Digital Agencies members of Asociace.BIZ and Digitální Agentury association in 2011 Jana Filová November 2011

SummaryThe following document maps the point of view of Czech leading implementersof digital and web projects on digital marketing topics It is based on non-commercial topics.online survey of members of Asociace.BIZ and Digitální Agentury association as well asof selected non-member agencies. The results may be interesting not only for those whorun various di it l projects, b t also f th i clients and marketing professionals. i digital j t but l for their li t d k ti f i lOne of the most interesting findings mentioned is the usage and effectiveness comparisonof digital marketing channels, evaluation of advertising effectiveness metrics, andinformation about the profile and consumer behavior, new technologies and trends.Document is divided into 3 parts:1. Key findings2.2 Survey respondents3. Survey resultsDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 2

Methodology The data set consists of responses of all members of Asociace.BIZ and Digitální Agentury association as well as of selected non-member agencies that have decided to participate in the survey. The representatives of digital agencies were invited to participate in online polling. The survey was anonymous. Data collection was conducted from June to September 2011. New members joining any of associations at that time were asked to complete a questionnaire. In other cases, some companies have become members of both associations. Data analysis includes the distribution of respondents by group membership in a particular association as of early November 2011. y The data referred to in the charts represent the absolute value or percentage of valid responses to the question examined in the selected characteristic or characteristic from a predefined range. Most questions are displayed as data aggregated for all respondents as well as responses compared in 4 groups: only Asociace.BIZ members, only Digitální Agentury members, members of b th associations and non-members. A t b b f both i ti d bDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 3

1. Key findings Summary of key survey resultsDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 4

Staff resources, outsourcing and internal know-how Half of all surveyed companies have an independent digital marketing department in their organizational structure Six of them are members of Asociace BIZ and Digitální structure. Asociace.BIZ Agentury association, four companies are members only of Digitální Agentury association. Average number of employees of these departments is 15. Almost all surveyed companies employ their own staff or other resources in design and website development (96%), website hosting and maintenance (86%) and web analytics (86%). All (100%) members of both associations and members of only Digitální Agentury association have in their team employees for creative development of digital advertising. All members of only Digitální Agentury have a staff position g g y g g y p in the field of brand management. For most of the surveyed companies (definitely / rather yes) it is more effective to outsource the marketing research (86%) and video production (75%) than to build up their own know-how. Design and website development (82%), creative website development (79%) and web analytics (79%) strategic planning (75%) and social media d l t d b l ti (79%), t t i l i d i l di marketing (71%) are considered (definitely / rather yes) as inefficient for outsourcing.Digital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 5

Investments in digital marketing and digital media Compared to 2010, almost two thirds (61%) of surveyed companies assume a moderate increase of number of digital projects in 2011 2011. Out of total, 93% of companies agree (definitely / rather yes) with the assertion that consumer b h i behavior change i th main reason f h is the i for th changes associated with the h i t d ith investments in digital marketing. In 2011, the majority of surveyed companies (definitely / rather yes) invested or planned to invest in integrated online campaigns (89%), social networking (86%) and mobile applications (86%). On the other side they have not (definitely / rather no) invested and pp ( ) y ( y ) have not planned to invest in an external marketing research of social networks through research agencies (61%), social shopping (57%) and bloggers (54%). Almost a third (29%) of the surveyed companies predict that share of investment in unpaid digital media will significantly increase this year. Half of the surveyed companies f i foresaw a moderate share i d t h increase of i f investment i paid di it l media (50%) t t in id digital di and keeping the same share of investment in paid traditional media (54%).Digital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 6

Marketing channels usage, their effectiveness and measurement In 2011, almost all (93%) surveyed companies (definitely / rather yes) used or planned to use the corporate website / microsite and Facebook as digital marketing channels channels. The 86% of surveyed companies (definitely / rather yes) used or planned to use the consumer website / microsite as a di it l marketing channel i 2011 Th b it i it digital k ti h l in 2011. They also l considered them definitely or more efficient (96%) than the corporate website / microsite (93%) and Facebook (86%). Brand and product awareness (57%) and lead acquisition (54%) are considered as extremely important promotional effectiveness metrics. They represent the most y p p y p important evaluation metrics in general. In the seven-point rating scale of extremely important (1) to extremely unimportant (7), companies evaluated this categories only in a scale of 1 – 3 Their evaluation does not exceed the median border Conversely 3. border. Conversely, the surveyed companies evaluate the time on site, CPM, SPIR metrics or page views in the scale of 2 – 5, a minimum of companies consider the following metrics as extremely i t l important. t tDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 7

Development in 2011 and the most important sources of information Web analytics (89%) and social network marketing (82%) are areas in which the majority of the surveyed companies (definitely / rather yes) want to develop in 2011 2011. Foreign professional media are the most important information source. The surveyed companies (d fi it l / rather yes) collect f i (definitely th ) ll t from th them i f information about online profile ti b t li fil and behavior of consumers (86%) and information about new technologies and trends in the digital marketing area (93%). Other information sources of online profile and consumer behavior (definitely / rather yes) are professional conferences (82%), Czech professional media (75%) y ) p ( ), p ( ) and the independent member associations and business networks (75%). The colleagues in marketing (93%) conferences (82%) and social networks (79%) (93%), (definitely / rather yes) are other important information sources of new technologies and trends in digital marketing. On the contrary, two thirds of surveyed companies (definitely (d fi it l / rather no) d not use i f th ) do t information f ti from b k of C books f Czech authors (68%) h th (68%).Digital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 8

2. Survey respondents Turnover in 2010 Human resources for digital marketing Outsourcing vs. in-house resourcesDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 9

List of respondents (in alphabetical order)AARON GROUP MEDIA FACTORY Czech RepublicAMI Praha MOTION Mediabrandz friendz NETserviseBRANA Nydrle DigitalEt netera t OgilvyInteractive O il I t tiEuro RSCG 4D OnlioFG Forrest PragueBestGREY Digital Publicis ModemH1 SiteOneInternet Projekt j SmarcomsLundegaard SYMBIO DigitalMARK/BBDO SymblazeMather Advertures WDF - Web Design FactoryMcCann Digital WundermanNote: Respondents are split into groups based on their membership as of early November 2011.Digital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 10

Respondents by membershipIn total 28 companies participated in the survey. Only Asociace.BIZ members Only Digitální Agentury members AARON GROUP Euro RSCG 4D AMI Praha GREY Digital brandz friendz MARK/BBDO Et netera McCann Digital FG Forrest MOTION Media H1 Symblaze Internet Projekt 21% 43% Lundegaard Asociace.BIZ Asociace BIZ and Digitální Agentury NETservis members Onlio 25% Mather Advertures SiteOne 11% MEDIA FACTORY Czech Republic WDF - W b D i F t Web Design Factory Nydrle Digital Non-members OgilvyInteractive eBRANA Publicis Modem PragueBest SYMBIO Digital Smarcoms WundermanNote: Respondents are split into groups based on membership as of early November 2011.Digital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 11

Contact person completing the questionnaire Data about the surveyed companies were obtained mostly from company executives, namely 15 CEOs and 4 Marketing Directors Directors. Among other employees filling out the questionnaire on behalf of surveyed company, there were 2 digital division managers and 2 projects managers. Executive Director (CEO) 11% Marketing Director 4% Client Support Director pp 4% 4% Creative Director 4% Marketing Manager 53% 7% Research and Development Director Sales Director 14% OtherDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 12

Preferred company description Most of surveyed companies prefer to be ranked as a digital agency (11) or as an internet agency (8) only 3 as a software company (8), company. Remaining six companies would prefer either combined (“at the boundary of web agency and software company”) or less frequent descriptions (system solution provider or advertising agency, respectively other description like creative digital agency, communication web agency or web integrator). Always a single company was listed in any of above less frequent categories. y q g Digital agency 14% Internet agency 4% 4% Software company p y 39% System solution provider 11% Advertising agency Other 29%Digital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 13

Turnover in 2010 Turnover of surveyed companies in 2010 came only from the Czech Republic. No company listed any other country One company has not disclosed its revenue country. revenue. 6 6 6 ompanies 4 3 3 3 umber of co 2 2 2 1 1 1 Nu 0 5 - 10 10 - 20 20 - 30 30 - 40 40 - 50 50 - 60 60 - 70 90 - 100 > 100 Revenue Data nezveřejňuje not disclosed Turnover in 2010 in millions of CZK 11 18 32 26 57 52 25 33 114 45 Average number of employees in a given categoryNote: The surveyed companies reported the current number of employees in 2011 Correlation of turnover 2011. in 2010 and average number of employees in 2011 is only approximate.Digital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 14

Average number of employees Average number of employees in all surveyed companies was 35. The lowest number of employees was 8 the highest number reached 130 employees 8, employees. 8 8 7 Number of companies 6 5 4 2 2 1 1 1 1 1 1 0 < 10 10 - 19 20 - 29 30 - 39 40 - 49 50 - 59 70 - 79 80 - 89 90 - 99 > 100 Average number of employeesDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 15

Independent digital marketing department A half of surveyed companies have an independent digital marketing department within their organizational structure structure. 9 9 6 6 4 3 3 2 2 1 1 0 Independent oddělení Samostatné digital Without independent digital Bez samostatného odělení digitálního marketingu marketing department digitálního department marketing marketingu 15 13 17 10 3 5 45* 3 Average number of digital marketing staff in a given category Only Asociace.BIZ members Only Digitální Agentury members Asociace.BIZ Asociace BIZ and Digitální Agentury membersNote: *The correct value/ answer of the respondent. Non-membersDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 16

Own staff or other resources in digital marketing Almost all surveyed companies employ their own staff or other resources in design and website development (96%) (96%). Website design and development g Website hosting and maintenance 32% Web analytics (with focus on ROI campaign optimization) 36% 39% 96% Social S i l media marketing di k ti 43% Digital advertising creative development 86% Mobile application development 46% Strategic planning 54% 86% Social media monitoring 57% Digital brand management 79% 61% Media buying 64% Blog writing and editing Social community site management Video productionChart shows the answers YesDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 17

Outsourcing vs. in-house resources In 2011, nearly half of surveyed companies considered it as definitely more effective to outsource the marketing research (43%) media buying (43%) and video production (43%), (43%) than to build up the in-house know-how. Marketing research 11% Media buying 14% 18% 43% Video production Social media monitoring 21% Mobile application development 43% 21% Blog writing and editing Social community site management 25% 43% Website hosting and maintenance 32% Social media marketing Digital advertising creative developmentChart shows the answers Definitely yesDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 18

Outsourcing vs. in-house resourcesFor which of following activities do you consider outsourcing to be more efficientthan building of internal know-how? 0% 20% 40% 60% 80% 100% 33% 50% Marketing research 33% 50% 57% 43% 67% 58% 8% 33% 50% Media buying 29% 29% 33% 33% 58% 25% 33% 50% Video production 14% 43% 67% 50% 25% 17% 33% Social media monitoring 29% 29% 100% 25% 25% 17% 50% Mobile application development 29% 43% 33% Only Asociace.BIZ members Only Digitální Agentury members Chart shows the answers: Asociace.BIZ Asociace BIZ and Digitální Agentury members Definitely yes - marked by full line Non-members Rather yes - marked by dashed lineDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 19

3. Survey results Estimated growth of digital projects in 2011 Investment areas in digital marketing Investments in digital media Digital marketing channels usage and effectiveness Evaluation of advertising effectiveness metrics Development areas in digital marketing in 2011 Sources of information about consumer behavior Sources of information about technologies and trendsDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 20

Estimated growth of digital projects in 2011 Compared to 2010, almost two thirds (17) surveyed companies assumed a moderate increase in number of digital projects in 2011 One-third (9) assumed a significant 2011. increase, and only 2 the same number of digital projects. 6 6 5 5 5 Number of companies s 4 2 2 2 1 1 1 0 Significant increase Moderate increase Same number Only Asociace.BIZ members Only Digitální Agentury members Asociace.BIZ Asociace BIZ and Digitální Agentury members Non-membersDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 21

Reasons of changes related to investments According to almost half (46%) of surveyed companies, the consumer behavior change is the main reason for investment changes in digital marketing marketing. 29% of companies definitely agree with impact of competitive forces and other reasons (related to efficiency, ROI, communications, and building personal contact with the target group, new technologies and global trends, etc.). Changing consumer behavior 29% 46% Competitive forces 7% Cost reduction due to economic crisis Organizational efficiencies 14% Top-down directive 29% Other 14%Chart shows the answers Definitely agreeDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 22

Reasons of changes related to investmentsWhat is the main reason driving the changes of investments in digital marketing? 0% 20% 40% 60% 80% 100% 33% 58% Changing consumer behavior 50% 50% 43% 43% 100% 42% 33% 33% 33% Competitive forces 57% 33% 33% 17% 42% 67% Organizational efficiencies 14% 43% 33% 33% 8% 75% Cost reduction due to economic crisis 67% 14% 71% 67% 33% 8% 17% Top-down directive 17% 33% 57% 67% Only Asociace.BIZ members Only Digitální Agentury members Chart shows the answers: Asociace.BIZ Asociace BIZ and Digitální Agentury members Definitely agree - marked by full line Non-members Rather agree - marked by dashed lineDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 23

Investment areas in digital marketing In 2011, more than half of the surveyed companies definitely invested or planned to invest in integrated online campaigns (57%) using microsites Facebook activities microsites, and offline overlap, and social networks (54%). Integrated online campaigns Social networks 21% M bil applications Mobile li ti 18% 21% 57% SEO 21% Digital brand experiences 54% 29% Email marketing Online advertising 36% 46% Social networks applications pp 36% Viral / social media campaigns 43% 39% Digital infrastructure Games OtherChart shows the answers Definitely yesDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 24

Investment areas in digital marketingIn which of the following areas have your company already invested or wants toinvest in 2011? 0% 20% 40% 60% 80% 100% 42% 42% Integrated online campaigns 83% 17% 86% 14% 67% 33% 33% 67% 33% Social networks 71% 29% 67% 33% 42% 42% 67% 33% Mobile applications 43% 43% 33% 33% 42% 25% 33% 50% SEO 43% 29% 67% 33% 17% 33% Digital brand experiences 83% 57% 29% 67% Only Asociace.BIZ members Only Digitální Agentury members Chart shows the answers: Asociace.BIZ Asociace BIZ and Digitální Agentury members Definitely yes - marked by full line Non-members Rather yes - marked by dashed lineDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 25

Investments in digital media Almost one third (29%) of surveyed companies predicted that proportion of unpaid digital media investments will significantly increase in 2011 2011. The moderate increase in the share of investment in paid digital media was reported by 50% and the same share of investment in paid traditional media by 54% of surveyed companies. 7% Unpaid digital media Paid digital media 29% 18% Paid traditional mediaChart shows the answers Significantly increaseDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 26

Investments in digital mediaHow do you expect the share of investments in paid vs. unpaid media to change inyour company in 2011? 60% 54% 50% 40% 36% 36% 32% 29% 21% 20% 18% 18% 7% 0% Significantly Moderate Same share Moderate Significantly increase increase decrease decrease Unpaid digital media Paid digital media Paid traditional mediaDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 27

Digital marketing channels usage In 2011, two thirds (68%) of surveyed companies definitely used or planned to use the corporate website / microsite as a digital marketing channel channel. More than half of the surveyed companies used the consumer website / microsite (54%) and Facebook (54%). Corporate website / microsite (1) 25% Consumer website / microsite (2) 29% 68% Facebook 29% Twitter 54% LinkedIn 36% Mobile web 43% 54% YouTube Mobile applications (1) presentation of companies, organizations companiesChart shows the answers Definitely yes (2) presentation or sale of products and services to customersDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 28

Digital marketing channels usageWhich of the following digital marketing channels does your company use or plan touse in 2011? 0% 20% 40% 60% 80% 100% 83% 17% Corporate website / microsite 50% 33% 57% 29% 67% 33% 67% 17% 17% 67% Consumer website / microsite 57% 29% 67% 33% 58% 42% 67% 33% Facebook 43% 43% 33% 33% 67% 17% 17% 50% Twitter 29% 43% 33% 33% 50% 25% LinkedIn 33% 33% 29% 14% 33% Only Asociace.BIZ members Only Digitální Agentury members Chart shows the answers: Asociace.BIZ Asociace BIZ and Digitální Agentury members Definitely yes - marked by full line Non-members Rather yes - marked by dashed lineDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 29

Digital marketing channels effectiveness Two-thirds (68%) of surveyed companies consider the consumer website / microsite as definitely effective digital marketing channel channel. Corporate website / microsite is considered to be definitely an effective digital marketing channel by two fifths (39%) of surveyed companies, Facebook by one fifth (21%). Consumer website / microsite (2) 11% 11% Corporate website / microsite (1) 11% Facebook 68% 18% Mobile applications YouTube 21% Mobile web 21% 39% Blogs 21% LinkedIn Twitter (1) presentation of companies, organizations companiesChart shows the answers Definitely effective (2) presentation or sale of products and services to customersDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 30

Digital marketing channels effectivenessHow would you rate the efficiency of following digital marketing channels? 0% 20% 40% 60% 80% 100% 68% 28% Consumer website / microsite 50% 50% 86% 14% 67% 33% 40% 52% 100% Corporate website / microsite 57% 29% 33% 67% 24% 64% 17% 83% Facebook 43% 57% 67% 24% 52% 33% 67% Mobile application 29% 57% 33% 24% 48% YouTube 33% 50% 29% 71% 67% Only Asociace.BIZ members Only Digitální Agentury members Chart shows the answers: Asociace.BIZ Asociace BIZ and Digitální Agentury members Definitely effective - marked by full line Non-members Rather effective - marked by dashed lineDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 31

Evaluation of advertising effectiveness metrics Brand and product awareness (57%) and lead acquisition (54%) are considered as extremely important advertising effectiveness metrics metrics. 11% 11% Brand and product awareness 57% Lead acquisition 21% Number of interactions (forwarding to friends, etc.) CTR (click-through rate) Immediate ROI calculated f I di t l l t d from th observed sales the b d l 54%Chart shows the answers Extremely importantDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 32

Evaluation of advertising effectiveness metrics Time on site, CPM, SPIR metrics or page views were evaluated by surveyed companies as more important to average important advertising effectiveness metrics metrics. 39% 40% 32% 32% 30% 29% 29% 25% 21% 21% 20% 18% 18% 18% 14% 14% 11% 11% 10% 7% 7% 7% 7% 7% 7% 4% 4% 4% 4% 4% 4% 4% 0% 1 2 3 4 5 6 7 Extremely important Extremely unimportant Time on site CPM (cost per mile) SPIR metrics (number of unique visitors etc ) visitors, etc.) Page viewsDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 33

Development areas in digital marketing in 2011 In 2011, more than half of the surveyed companies definitely gained or planned to gain an experience in web analytics (71%) social media marketing (61%) design (71%), (61%), and website development (57%). Web analytics (with focus on ROI campaign optimization) Social media marketing 21% 32% 71% Website design and development 32% Digital advertising creative development 61% Social media monitoring 39% Strategic planning 39% Mobile application development 57% 43% Social community site management 46% 50% Digital brand management Website hosting and maintenance Marketing researchChart shows the answers Definitely yesDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 34

Development areas in digital marketing in 2011In which of following digital marketing areas do you gain or plan to gain furtherexperience in 2011? 0% 20% 40% 60% 80% 100% 67% 25% Web analytics 50% 33% 86% 0% 100 50% 25% 50% 33% Social media marketing 86% 0% 67% 33% 67% 17% 33% 50% Website design and development 57% 29% 67% 33% 25% 25% 67% 33% Digital advertising creative development 86% 0% 33% 67% 50% 17% Social media monitoring 17% 67% 57% 29% 67% 33% Only Asociace.BIZ members Only Digitální Agentury members Chart shows the answers: Asociace.BIZ Asociace BIZ and Digitální Agentury members Definitely yes - marked by full line Non-members Rather yes - marked by dashed lineDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 35

Sources of information about consumer behavior The surveyed companies gained the information about the online profile and consumer behavior definitely through foreign (39%) and Czech (36%) professional media media. Foreign professional media 14% Czech professional media p 18% 39% Professional conferences and meetings 21% Industry analytical reports 36% Blogs 21% In-house research department 25% 5% 29% Social network monitoring tools 29% Consulting groups Independent member associations, business networksChart shows the answers Definitely yesDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 36

Sources of information about consumer behaviorFrom which sources do you obtain the information about online profile andconsumer behavior? 0% 20% 40% 60% 80% 100% 33% 33% Foreign professional media 50% 50% 29% 71% 67% 33% 50% 25% 50% Czech professional media 29% 57% 67% 33% 33% 50% 17% 33% Professional conferences and meetings 14% 86% 67% 33% 33% 33% 67% Industry analytical reports 29% 43% 67% 25% 33% Blogs 17% 50% 29% 43% 33% 33% Only Asociace.BIZ members Only Digitální Agentury members Chart shows the answers: Asociace.BIZ Asociace BIZ and Digitální Agentury members Definitely yes - marked by full line Non-members Rather yes - marked by dashed lineDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 37

Sources of information about new technologies and trends The surveyed companies obtain information about new technologies and digital marketing trends definitely through colleagues in marketing / marketing peers (68%) and foreign professional media (46%). Colleagues in marketing Foreign professional media 14%14% Social networks 14% 68% Professional conferences and meetings 21% Marketing blogs of foreign companies or authors 21% Independent member associations, business networks 46% 29% Link sharing application (Delicious, Digg, etc.) Czech professional media 29% 39% RSS 29% 36% Books by foreign authors Marketing blogs of Czech companies or authors Industry analytical reportsChart shows the answers Definitely yesDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 38

Sources of information about new technologies and trendsFrom which sources do you obtain the information about new technologiesand trends in digital marketing? 0% 20% 40% 60% 80% 100% 67% 25% Colleagues in marketing 50% 50% 86% 14% 50% 42% 42% 67% 33% Foreign professional media 29% 71% 67% 33% 25% 33% 50% 50% Social networks 57% 29% 33% 67% 33% 50% 17% 50% Professional conferences and meetings 43% 43% 67% 33% 25% 33% 33% 50% Marketing blogs of foreign companies or authors 29% 43% 33% 67% Only Asociace.BIZ members Only Digitální Agentury members Chart shows the answers: Asociace.BIZ Asociace BIZ and Digitální Agentury members Definitely yes - marked by full line Non-members Rather yes - marked by dashed lineDigital Marketing as Seen by Czech Digital Agencies © Jana Filová, 2011 39

This survey was prepared and executed by Jana Filová as a part of her doctoral studiesat the University of Economics in Prague In case of interest in additional survey information Prague.or results publication please contact the author at jana.filova(at)centrum.cz.Survey realization was supported by Asociace.BIZ and Digitální Agentury association,sponsored by Michal Kříž (Asociace.BIZ) and Robert Haas (Digitální Agentury association). http://www.asociace.biz/ http://www.digitalniagentury.cz/Technical support was provided by Data Collect s.r.o. http://www.datacollect.cz/

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Digital Marketing as Seen by Czech Digital Agencies

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