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Enviu Night BCN - Innovation In Funding Sustainable Initiatives  The Role Of Crowdfunding 26 January 2012
 

Enviu Night BCN - Innovation In Funding Sustainable Initiatives The Role Of Crowdfunding 26 January 2012

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Presentation about professionalizing crowd funding

Presentation about professionalizing crowd funding

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Enviu Night BCN - Innovation In Funding Sustainable Initiatives  The Role Of Crowdfunding 26 January 2012 Enviu Night BCN - Innovation In Funding Sustainable Initiatives The Role Of Crowdfunding 26 January 2012 Presentation Transcript

  • Innovation in Funding Sustainable Initiatives - the Role of Crowdfunding Jan-Willem Bode Planet B Ventures Enviu Night Barcelona
  • Planet B - ourbeliefs We don´t need another planet, we need better solutions for the existing one. Solutions that are less resource intensive, sustainable from an environmental, economic and ecological point of view. Innovation focusing on technologies, finance and using the crowd.
  • Planet B Planet B Planet B Advisory VenturesFinancial structuring FinanceStrategic consultancy Internet Non-executive mgt Startup help
  • Planet B Angel fund (currently being raised) Planet B Planet B Advisory VenturesFinancial structuring FinanceStrategic consultancy Internet Non-executive mgt Startup help
  • Ideation Research Startup Fast Growth Transition Own Capital Seed Capital Venture Capital Refinancing Project Finance
  • Ideation Research Startup Fast Growth Transition Own Capital Seed Capital Venture Capital Refinancing Project Finance Valley of Death
  • Trends• Social networks• Economic climate• Sustainability
  • What is crowd funding?Crowd funding describes the collective cooperation, attention andtrust by people who network and pool their money and otherresources together, usually via the Internet, to support efforts initiatedby other people or organisations.Wikipedia, accessed on 25 January 2012
  • Crowd funding - state of play• Large sums of money, but mainly donations (over a billion USD world wide, 100s of millions in Europe)• Still mainly in the creative and charity sectors• Main models are donation, lending, donation in exchange for a specific service or good• Currently crowd investing coming up as well, rapid increase expected over the next couple of months.
  • Non-monetary benefits of crowdfunding• You´re not the only one who believes in your project (Third party validation)• Building a network of supporters and advocates (Word of mouth marketing)• Optimise your product or offering through direct feedback (Market testing)
  • Example - WakaWakaLight•
  • Example - www.2050publishing.com• Online news, magazine and book publishing platform about renewable energy, energy efficiency and climate change• Book will be written together with the crowd, magazines are compilation of articles and crowd responses• 80% of the shares of 2050publishing.com will be crowd funded before 2050
  • Ideation Research Startup Fast Growth Transition Own Capital Seed Capital Venture Capital Refinancing Project Finance
  • Ideation Research Startup Fast Growth Transition Own Capital Seed Capital Venture Capital Refinancing Project Finance
  • Ideation Research Startup Fast Growth Transition Own Capital Seed Capital Venture Capital Refinancing Project Finance Valley of Death
  • Ideation Research Startup Fast Growth Transition Own Capital Seed Capital Venture Capital Refinancing Project Finance Valley of Death
  • Ideation Research Startup Fast Growth Transition Own Capital Seed Capital Venture Capital Refinancing Project Finance Traditionally problematic for fundraising, now even worse Valley of Death
  • Ideation Research Startup Fast Growth Transition Own Capital Seed Capital Venture Capital Refinancing Project Finance Traditionally problematic for fundraising, Traditionally possible, now now even worse much more difficult Valley of Death
  • Ideation Research Startup Fast Growth Transition Own Capital Seed Capital Venture Capital Refinancing Project Finance Traditionally problematic for fundraising, Traditionally possible, now now even worse much more difficult Crowd funding, traditionally non-existent, now picking up rapidly Valley of Death
  • Professionalisation • Valuation• Process (due diligence, transparency, documentation)• Back office (security, ease of use, legal and fiscal solidity)• Crowd funding as part of more advanced financial structures• Regulation (FSA, AFM, etc)• AML
  • Closing remarks• Crowd funding is emerging as an alternative to traditional financing options and will find it´s place in the mix• It provides a strong base for market testing, and gathering a following, supporters of initiatives, projects and ventures• Professionalisation required, which will allow crowd funding to go properly to crowd investing• Enviu and Planet B are currently developing a sustainable crowd investing platform, more news in April.