How To Really Use LinkedIn In 10 Slides


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Many people have a Profile on LinkedIn and some connections, but don't know what to do with the website.

This presentation shows where the power of LinkedIn is and how to tap into it.

Get your FREE version of the book "How to REALLY use LinkedIn" via

Published in: Business, Education
  • Dear Jan
    my name is Rahmi from Indonesia
    I am currently working for MarkPlus Inc., one of the well known marketing and management consultant in Indonesia.
    we will held a marketing conference on Dec 12th 2013, and would like to make a study case and present it at the conference based on your book.
    could you please send me your email or contact so we could discuss it further

    thank you in advance

    Warm regards,
    Rahmi A.
    Are you sure you want to  Yes  No
    Your message goes here
  • Looks interesting, I am looking for out of the box strategies. Social engineer yourself to reach-out to clients, and potential costumers and build my distribution channel for the services I offer. I hope this tips will target my need.
    For years I thought linkedin was about adding as much information about yourself, but pay very little attention on how to use it. I hope this book also target how to position yourself on some of the other tools to have people thinking on helping you out.
    Are you sure you want to  Yes  No
    Your message goes here
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How To Really Use LinkedIn In 10 Slides

  1. 1. In 10 slides @LinkedinBook
  2. 2. <ul><li>&quot; Someone invited me to LinkedIn, I made a Profile, have a few connections and now I wonder WHY am I on this website? &quot; </li></ul><ul><li>&quot; How can I benefit from LinkedIn? &quot; </li></ul><ul><li>&quot; And without spending too much time? &quot; </li></ul>Most people ' s problem: WHY should I use LinkedIn
  3. 3. Set a step back! <ul><li>First define your goals: where do you want to go with your business or you career? </li></ul><ul><li>Then ask yourself: who are the people in the best position to help me reach my goals? </li></ul>
  4. 4. LinkedIn: (business) people connecting with (business) people <ul><li>It is still about people! </li></ul><ul><li>What ' s your networking attitude? </li></ul><ul><li>&quot; Sharing information in a reactive and proactive way without expecting anything in return &quot; -> can you do this or are you only taking from other people? </li></ul>
  5. 5. Fundamental principle of networking <ul><li>The real power of the network is in the second degree. </li></ul><ul><li>The real power is in the network of your network. </li></ul><ul><li>So don ' t focus on your own network, but ask them to introduce you to their network! </li></ul>
  6. 6. Single most important &quot; feature &quot; of LinkedIn <ul><li>LinkedIn shows the connections between people. </li></ul><ul><li>LinkedIn shows you which of your own contacts can introduce you to their connections who know them. </li></ul><ul><li>LinkedIn allows you to easily tap into the power of the 2 nd (or 3 rd ) degree. </li></ul><ul><li>LinkedIn eliminates &quot; cold &quot; calling. </li></ul>
  7. 7. How to REALLY use LinkedIn? <ul><li>Set a goal </li></ul><ul><li>Decide who are the people in the best position to help you reach that goal </li></ul><ul><li>Use LinkedIn to find them. </li></ul><ul><li>BUT you need a &quot; basic &quot; or first degree network first before you can tap into the power of the second degree / the power of LinkedIn. </li></ul>
  8. 8. Building your &quot; basic &quot; network in 3 steps <ul><li>Upload the contacts from your email program to LinkedIn. </li></ul><ul><li>Connect with (old) colleagues and (old) classmates using LinkedIn tools. </li></ul><ul><li>Join the Groups which are in line with your goals, for example: </li></ul><ul><ul><li>People with the function/role that interests you </li></ul></ul><ul><ul><li>Professional organisations </li></ul></ul><ul><ul><li>Trade organisations </li></ul></ul><ul><ul><li>Recruiters </li></ul></ul><ul><ul><li>Alumni associations of your college or previous employer(s). </li></ul></ul>
  9. 9. 5 Steps Success Strategy <ul><li>Define a specific goal </li></ul><ul><li>Think of the people in the best position to help you reach your goal </li></ul><ul><li>Use &quot; Advanced Search&quot; </li></ul><ul><li>Look at the list for common contacts </li></ul><ul><li>Ask the person you have the best relationship with for a Magic Mail </li></ul>
  10. 10. <ul><li>42 tips to make your profile stand out </li></ul><ul><li>THE tool outside LinkedIn that makes your network work for you </li></ul><ul><li>Extra strategies to find new customers, employees or a new job </li></ul><ul><li>Passive, active and proactive strategies to be found </li></ul><ul><li>31 answers to the most frequently asked questions (FAQs) </li></ul><ul><li>30 little known features that can make or break your results with LinkedIn </li></ul><ul><li>11 tools to save time </li></ul><ul><li>Then download the FREE book &quot; How to REALLY use LinkedIn (2 nd edition) &quot; : </li></ul>Do you want more tips like
  11. 11.