SalesSchool - designing powerful VC pitches

THE ART OF PITCHING VCSPresentation designer Jan SchultinkCEO of Idea TransplantNew York, 5 April 2011 IDEATRANSPLANT

2Once upon a time,there was a pitch deck..

3 Startup nation Egypt Gaza P ch P ch P ch Tel AvivP ch P ch P ch My ofﬁce Google

410,000 hours ofpresentationdesign

5Senior sma person Big company strategy at McKinsey

6 Make sure your PowerPointdoes not look like PowerPoint

IMAGES

BULLET POINTS

•! By the time I have ﬁnished•! Reading out these bullets to you•! You read them already plus•! Managed to check all your•! Emails on your blackberry and•! Even sent a few responses

1. Letters2. Words3. Sentences4. Meaning5. <ENTER> Short cut?

11Emotionalshortcuts

13iStockPhoto

14iStockPhoto

15iStockPhoto

16Flickr CC Flickr/alexkess

Proportions

Ban clip art

Align and distribute

We havemomentum!

26$1,352,455.62

27~$1.3m

28A poor data chart

29A good data chart

30Left blank on purpose

HYGIENE

33Which company looks better?Which company looks better?

34Professional colors: Adobe Kuler

35Slick does not always equal good Flickr/airgap

36Give your content space YOUR LOGO HERE

37 Unusually diverse McKinsey career DIY retailing Typ i 1 sector Grocery retailing 3 y calSlide objects make rs limited variety Pet food Strategy & M&A Beer Organization Operations the look and feel Retail banking Asset management A new project, A new story eCommerce Industrial Sell-side M&A: convince buyers Logistics Mobile payments M 10 e: yrs

STORIES

39We will summarize item 1 to 4We will present item 1We will present item 2We will present item 3We will present item 4We will summarize item 1 to 4

41“For sale: baby shoes, never worn.”

42Rememberingan apple treeRememberingthe way home

45Think product placementinside a story

46Going analogue

47Listen toyourself

48Mind mappingGoing analogue iToughtsHD

CONTENT

51Other inputs The deck

52 “Head” convinced “Gut”convinced

You(& the slide deck)

54Convince me that people will buyConvince me that you can sell

55Trafﬁc is going through the roof!

56 We have nocompetitors!

57Eh… and still I believe I am right…

5810 second conference chat 7 minute start up competition15 minute coffee chat30 minute partner meeting 5 hour due diligence workshop

59The 10 second version

The 61 Pain Solution Big Proﬁtable Team

62Our solution solves a hugeproblem in an immensemarket, enabling our amazingteam to make a gigantic proﬁt.

The curse of knowledge

Tap a tune in your headtap tap tapper de tap tap tap tap tapper de tap tap tap

tap tap tapper de tap tap tap tap tapper de tap tap tap

66 Our solution solves a huge problem in an immense market, enabling our amazing team to make a gigantic proﬁt.tap tap tapper de tap tap tap tap tapper de tap tap tap

67 “Our mission is to continue to efﬁciently facilitate diverse methods of empowerment and professionally disseminate performance-based deliverables to meet our customer’s needs”tap tap tapper de tap tap tap tap tapper de tap tap tap

68The 30 minute version

69TED20 minutes is enough

70Don’t preach to the converted

71“Frankensteining”

72Pick up the signals

The 73 Pain Solution Big Proﬁtable Team he l ks 21” “S

74The elephant in the room

75The mind ofthe investor

76What are you doing?

77blah blah blah blahWhat are you doing?blah blah blah blah

78OK, I amlistening

79BOX BOX BOX BOX BOX BOX

80Pitch the problem, not the solution

81“Lottery tickets will go mobile”

82Visualize the problem Flickr/Paul & Jill

83 Maintainmomentum

84Careful withthe demo

85 “Our CTO is almostdone ﬁxing this small bug”

86“If you cant explain it to a 6 year old, you dont understand it yourself.”

87 Year 1 Year 5 BURN DREAMVery precise Ball park $2,345.2k ~$50m

88Why $50m?

895% of $1bn (add IDC quote)

90 This number This number X This This number X number This$50m X number This number

91What would you have to believe?

92 Future upsideA bit harder to get Easy to get

93Consistency

94 Rip StripReequip

95Fast Sweet spot Effective

96 Competitor 1 Competitor 2 Us!CriterionCriterionCriterionCriterionCriterionCriterion

97Complementary team

98The 15 minute version

WEBINARS

101 0 Get the technology set up right

101 1 Page reference for fast switching

101 2 Avoid 5 second charts

101 4 Explain why you are silent

10 8Meeting notes in the public domain Mark Suster Fred Wilson

ONE MORE THING

11 0Practice,practice,practice

11 3What slide stays on the longest?

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SalesSchool - designing powerful VC pitches

by Idea Transplant on Apr 12, 2011

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