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SalesSchool - designing powerful VC pitches
 

SalesSchool - designing powerful VC pitches

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The slides I used for my talk at NYU for SalesSchool on 5 April 2011. The subject was designing VC pitch presentations for an audience of startup entrepreneurs. Some of the slides do not stand very ...

The slides I used for my talk at NYU for SalesSchool on 5 April 2011. The subject was designing VC pitch presentations for an audience of startup entrepreneurs. Some of the slides do not stand very well on their own, SalesCrunch will soon start publishing audio and video fragments on their web site.

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    SalesSchool - designing powerful VC pitches SalesSchool - designing powerful VC pitches Presentation Transcript

    • THE ART OF PITCHING VCSPresentation designer Jan SchultinkCEO of Idea TransplantNew York, 5 April 2011 IDEATRANSPLANT
    • 2Once upon a time,there was a pitch deck..
    • 3 Startup nation Egypt Gaza P ch P ch P ch Tel AvivP ch P ch P ch My office Google
    • 410,000 hours ofpresentationdesign
    • 5Senior sma person Big company strategy at McKinsey
    • 6 Make sure your PowerPointdoes not look like PowerPoint
    • IMAGES
    • BULLET POINTS
    • •! By the time I have finished•! Reading out these bullets to you•! You read them already plus•! Managed to check all your•! Emails on your blackberry and•! Even sent a few responses
    • 1. Letters2. Words3. Sentences4. Meaning5. <ENTER> Short cut?
    • 11Emotionalshortcuts
    • 12
    • 13iStockPhoto
    • 14iStockPhoto
    • 15iStockPhoto
    • 16Flickr CC Flickr/alexkess
    • Proportions
    • Ban clip art
    • Align and distribute
    • We havemomentum!
    • We havemomentum!
    • 26$1,352,455.62
    • 27~$1.3m
    • 28A poor data chart
    • 29A good data chart
    • 30Left blank on purpose
    • HYGIENE
    • 32
    • 33Which company looks better?Which company looks better?
    • 34Professional colors: Adobe Kuler
    • 35Slick does not always equal good Flickr/airgap
    • 36Give your content space YOUR LOGO HERE
    • 37 Unusually diverse McKinsey career DIY retailing Typ i 1 sector Grocery retailing 3 y calSlide objects make rs limited variety Pet food Strategy & M&A Beer Organization Operations the look and feel Retail banking Asset management A new project, A new story eCommerce Industrial Sell-side M&A: convince buyers Logistics Mobile payments M 10 e: yrs
    • STORIES
    • 39We will summarize item 1 to 4We will present item 1We will present item 2We will present item 3We will present item 4We will summarize item 1 to 4
    • 41“For sale: baby shoes, never worn.”
    • 42Rememberingan apple treeRememberingthe way home
    • 43
    • !"#$
    • 45Think product placementinside a story
    • 46Going analogue
    • 47Listen toyourself
    • 48Mind mappingGoing analogue iToughtsHD
    • CONTENT
    • 51Other inputs The deck
    • 52 “Head” convinced “Gut”convinced
    • You(& the slide deck)
    • 54Convince me that people will buyConvince me that you can sell
    • 55Traffic is going through the roof!
    • 56 We have nocompetitors!
    • 57Eh… and still I believe I am right…
    • 5810 second conference chat 7 minute start up competition15 minute coffee chat30 minute partner meeting 5 hour due diligence workshop
    • 59The 10 second version
    • 60
    • The 61 Pain Solution Big Profitable Team
    • 62Our solution solves a hugeproblem in an immensemarket, enabling our amazingteam to make a gigantic profit.
    • The curse of knowledge
    • Tap a tune in your headtap tap tapper de tap tap tap tap tapper de tap tap tap
    • tap tap tapper de tap tap tap tap tapper de tap tap tap
    • 66 Our solution solves a huge problem in an immense market, enabling our amazing team to make a gigantic profit.tap tap tapper de tap tap tap tap tapper de tap tap tap
    • 67 “Our mission is to continue to efficiently facilitate diverse methods of empowerment and professionally disseminate performance-based deliverables to meet our customer’s needs”tap tap tapper de tap tap tap tap tapper de tap tap tap
    • 68The 30 minute version
    • 69TED20 minutes is enough
    • 70Don’t preach to the converted
    • 71“Frankensteining”
    • 72Pick up the signals
    • The 73 Pain Solution Big Profitable Team he l ks 21” “S
    • 74The elephant in the room
    • 75The mind ofthe investor
    • 76What are you doing?
    • 77blah blah blah blahWhat are you doing?blah blah blah blah
    • 78OK, I amlistening
    • 79BOX BOX BOX BOX BOX BOX
    • 80Pitch the problem, not the solution
    • 81“Lottery tickets will go mobile”
    • 82Visualize the problem Flickr/Paul & Jill
    • 83 Maintainmomentum
    • 84Careful withthe demo
    • 85 “Our CTO is almostdone fixing this small bug”
    • 86“If you cant explain it to a 6 year old, you dont understand it yourself.”
    • 87 Year 1 Year 5 BURN DREAMVery precise Ball park $2,345.2k ~$50m
    • 88Why $50m?
    • 895% of $1bn (add IDC quote)
    • 90 This number This number X This This number X number This$50m X number This number
    • 91What would you have to believe?
    • 92 Future upsideA bit harder to get Easy to get
    • 93Consistency
    • 94 Rip StripReequip
    • 95Fast Sweet spot Effective
    • 96 Competitor 1 Competitor 2 Us!CriterionCriterionCriterionCriterionCriterionCriterion
    • 97Complementary team
    • 98The 15 minute version
    • WEBINARS
    • 101 0 Get the technology set up right
    • 101 1 Page reference for fast switching
    • 101 2 Avoid 5 second charts
    • 101 4 Explain why you are silent
    • LEARN
    • 10 8Meeting notes in the public domain Mark Suster Fred Wilson
    • ONE MORE THING
    • 11 0Practice,practice,practice
    • !"#$
    • 11 3What slide stays on the longest?
    • 11 4
    • IDEATRANSPLANT.COM