User Experience & Metrics
Design at a startup, from your perspective
September 25, 2010
Jan Miksovsky
Co-Founder and VP Us...
Bare-bones design can be successful
Home page, 2010
First home page, 1998
Design determines what the product IS
Can you design?
Can you design well?
Finding a great designer
1. Has title like
UX Designer
UI Designer
Interaction Designer
Visual Designer
Graphic Designer
2...
Design starts by talking with users
Photo: Hobvias Sudoneighm
Need finding
Ideation
Pretty Photoshop
Create the simplest thing that could possibly work
Create the simplest thing that could possibly work
Create the simplest thing that could possibly work
Even a great designer will miss 25% of the time
Iterate — September 2006
• Example?
Iterate — December 2006
Iterate – February 2008
Iterate – March 2008
Iterate – June 2008
Iterate – August 2009
Iterate – June 2010
Iterate – August 2010
Iterate – September 9, 2010
Iterate – September 30, 2010
Designs that don’t ship are meaningless
404 Error
The page cannot be found
Your input as
founder/executive
Your input as
just another user
Feature priorities
(what business needs)
Feature prioritie...
Bucket testing (A/B testing)
ROI of design
“It’s impossible to measure ROI for user
experience with a simple equation that
can be applied across a wide...
Design requires trust
Design requires trust
Design requires trust
Design requires trust
Design requires trust
Design is not enough
Without
• Funds
• Good management
• Great engineers
• Distribution
• Business model
• Hard work
• And...
Design, from your perspective
• Bring a great designer on board
• Start with the simplest thing that could
possibly work
•...
Thank you
Jan Miksovsky
jan@cozi.com
miksovsky.blogs.com/flowstate
@JanMiksovsky
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StartupDay 2010 - Design at a Startup

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Talk given at StartupDay 2010 conference in Bellevue, WA.

Video: http://www.seattle20.com/tv/clip/StartupDay-2010-Design-for-Startups-by-Jan-Miksovsky-1.aspx

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StartupDay 2010 - Design at a Startup

  1. 1. User Experience & Metrics Design at a startup, from your perspective September 25, 2010 Jan Miksovsky Co-Founder and VP User Experience, Cozi
  2. 2. Bare-bones design can be successful Home page, 2010 First home page, 1998
  3. 3. Design determines what the product IS
  4. 4. Can you design?
  5. 5. Can you design well?
  6. 6. Finding a great designer 1. Has title like UX Designer UI Designer Interaction Designer Visual Designer Graphic Designer 2. Talks about users, users, users 3. Worked on something users liked (maybe not commercially successful) 4. Can weigh a business compromise 5. Cares about shipping, not research
  7. 7. Design starts by talking with users Photo: Hobvias Sudoneighm
  8. 8. Need finding
  9. 9. Ideation
  10. 10. Pretty Photoshop
  11. 11. Create the simplest thing that could possibly work
  12. 12. Create the simplest thing that could possibly work
  13. 13. Create the simplest thing that could possibly work
  14. 14. Even a great designer will miss 25% of the time
  15. 15. Iterate — September 2006 • Example?
  16. 16. Iterate — December 2006
  17. 17. Iterate – February 2008
  18. 18. Iterate – March 2008
  19. 19. Iterate – June 2008
  20. 20. Iterate – August 2009
  21. 21. Iterate – June 2010
  22. 22. Iterate – August 2010
  23. 23. Iterate – September 9, 2010
  24. 24. Iterate – September 30, 2010
  25. 25. Designs that don’t ship are meaningless 404 Error The page cannot be found
  26. 26. Your input as founder/executive Your input as just another user Feature priorities (what business needs) Feature priorities (what users want) Existence of problems with the product Solutions to problems with the product Whether design is supporting your brand Look and feel
  27. 27. Bucket testing (A/B testing)
  28. 28. ROI of design “It’s impossible to measure ROI for user experience with a simple equation that can be applied across a wide swath of companies and projects.” “Leveraging Business Value: How ROI Changes User Experience”, Adaptive Path http://adaptivepath.com/ideas/reports/businessvalue
  29. 29. Design requires trust
  30. 30. Design requires trust
  31. 31. Design requires trust
  32. 32. Design requires trust
  33. 33. Design requires trust
  34. 34. Design is not enough Without • Funds • Good management • Great engineers • Distribution • Business model • Hard work • And copious amounts of luck … a great design won’t matter
  35. 35. Design, from your perspective • Bring a great designer on board • Start with the simplest thing that could possibly work • Design will miss 25% of the time • Expect iteration • Designs that don’t ship are meaningless • Trust your designer • Design is not enough
  36. 36. Thank you Jan Miksovsky jan@cozi.com miksovsky.blogs.com/flowstate @JanMiksovsky

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