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StartupDay 2010 - Design at a Startup

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Talk given at StartupDay 2010 conference in Bellevue, WA.

Talk given at StartupDay 2010 conference in Bellevue, WA.

Video: http://www.seattle20.com/tv/clip/StartupDay-2010-Design-for-Startups-by-Jan-Miksovsky-1.aspx

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    StartupDay 2010 - Design at a Startup StartupDay 2010 - Design at a Startup Presentation Transcript

    • User Experience & Metrics Design at a startup, from your perspective September 25, 2010 Jan Miksovsky Co-Founder and VP User Experience, Cozi
    • Bare-bones design can be successful First home page, 1998 Home page, 2010
    • Design determines what the product IS
    • Can you design?
    • Can you design well?
    • Finding a great designer 1. Has title like UX Designer UI Designer Interaction Designer Visual Designer Graphic Designer 2. Talks about users, users, users 3. Worked on something users liked (maybe not commercially successful) 4. Can weigh a business compromise 5. Cares about shipping, not research
    • Design starts by talking with users Photo: Hobvias Sudoneighm
    • Need finding
    • Ideation
    • Pretty Photoshop
    • Create the simplest thing that could possibly work
    • Create the simplest thing that could possibly work
    • Create the simplest thing that could possibly work
    • Even a great designer will miss 25% of the time
    • Iterate — September 2006 • Example?
    • Iterate — December 2006
    • Iterate – February 2008
    • Iterate – March 2008
    • Iterate – June 2008
    • Iterate – August 2009
    • Iterate – June 2010
    • Iterate – August 2010
    • Iterate – September 9, 2010
    • Iterate – September 30, 2010
    • Designs that don’t ship are meaningless 404 Error The page cannot be found
    • Your input as Your input as founder/executive just another user Feature priorities Feature priorities (what business needs) (what users want) Existence of problems Solutions to problems with the product with the product Whether design is Look and feel supporting your brand
    • Bucket testing (A/B testing)
    • ROI of design “It’s impossible to measure ROI for user experience with a simple equation that can be applied across a wide swath of companies and projects.” “Leveraging Business Value: How ROI Changes User Experience”, Adaptive Path http://adaptivepath.com/ideas/reports/businessvalue
    • Design requires trust
    • Design requires trust
    • Design requires trust
    • Design requires trust
    • Design requires trust
    • Design is not enough Without • Funds • Good management • Great engineers • Distribution • Business model • Hard work • And copious amounts of luck … a great design won’t matter
    • Design, from your perspective • Bring a great designer on board • Start with the simplest thing that could possibly work • Design will miss 25% of the time • Expect iteration • Designs that don’t ship are meaningless • Trust your designer • Design is not enough
    • Thank you Jan Miksovsky jan@cozi.com miksovsky.blogs.com/flowstate @JanMiksovsky