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An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
An Introduction to Pinterest
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An Introduction to Pinterest

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Presented to the Online Work Network for WordPress Professionals (OWNWP) on May 3, 2013 http://www.ownwp.com; Basics of Pinterest for personal and business use

Presented to the Online Work Network for WordPress Professionals (OWNWP) on May 3, 2013 http://www.ownwp.com; Basics of Pinterest for personal and business use

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  • 1. An OWNWP PresentationMay 3, 2013 — Jan McClintockAn Introduction to
  • 2. What is it?"Pinterest is atool forcollecting andorganizingthings youlove.‖
  • 3. What is it?"Pinterest is a tool for collecting andorganizing things you love.‖A virtual catalogue of your life
  • 4. What is it?"Pinterest is a tool for collecting andorganizing things you love.‖A virtual catalogue of your lifeA social scrapbook
  • 5. What is it?"Pinterest is a tool for collecting andorganizing things you love.‖A virtual catalogue of your lifeA social scrapbookYour own museum exhibit, procured andcurated by YOU
  • 6. What is it?"Pinterest is a tool for collecting andorganizing things you love.‖A virtual catalogue of your lifeA social scrapbookYour own museum exhibit, procured andcurated by YOU―A picture is worth a thousand words.‖
  • 7. Where to start?http://www.pinterest.com/http://business.pinterest.com/ forBusiness
  • 8. Where to start?http://www.pinterest.com/Type of account: Personal or Business?
  • 9. Where to start?http://www.pinterest.com/Type of account: Personal or Business?•Different TOS•Future plans for business features•Must verify web site
  • 10. Where to start?Pin It button gets added to your browser bar:
  • 11. Where to start?Pin It button gets added to your browser bar:Follow widget for your web site:
  • 12. Where to start?Pin It button for pictures you want others to pin
  • 13. Where to start?Pin It button for pictures you want others to pinJPG, GIF, PNG, Videos(YouTube, Vimeo, TED)
  • 14. What’s that mean?PinRe-pinPinnerLikeBoardFollowMention
  • 15. What’s that mean?•Pin – a pin is an image or video; or to pinan image or video•Re-pin – to find an image you like onsomeone else’s Pinterest board and copyit to your own.•Pinner – the person doing the pinning
  • 16. What’s that mean?•Board – a collection of pins; like a folderof images•Like – to show appreciation but notenough to pin it yourself•Follow – a person or a board; you’ll seenew pins in your feed•Mention – use the @pinterestname tobring a pin to another user’s attention
  • 17. Examples?Let’s go look at a few boards!http://pinterest.com/ownwp/http://pinterest.com/bzzzsocial/http://pinterest.com/mcfitzsatx/http://pinterest.com/nightowlsites/http://pinterest.com/generalelectric/http://pinterest.com/lucindabrant/
  • 18. What can it do for business?Branding: logo, office, employees
  • 19. What can it do for business?Branding: logo, office, employeesShowcase products and services
  • 20. What can it do for business?Branding: logo, office, employeesShowcase products and servicesBuild your reputation
  • 21. What can it do for business?Branding: logo, office, employeesShowcase products and servicesBuild your reputationAct as a portfolio
  • 22. What can it do for business?Branding: logo, office, employeesShowcase products and servicesBuild your reputationAct as a portfolioAdd more interest for customers/clients
  • 23. What can it do for business?Tips:•Optimize your Pinterest profile: add website, links to Twitter and Facebook,keywords
  • 24. What can it do for business?Tips:•Optimize your Pinterest profile: add website, links to Twitter and Facebook,keywords•Add the ―Follow Me‖ widget and ―Pin It‖buttons to content on your web sites
  • 25. What can it do for business?Tips:•Optimize your Pinterest profile: add website, links to Twitter and Facebook,keywords•Add the ―Follow Me‖ widget and ―Pin It‖buttons to content on your web sites•Use good descriptions for your pins,including #hashtags for keywords and
  • 26. What can it do for business?Marketing sites for Pinterest:Piqorahttp://www.piqora.com/Reachlihttp://www.reachli.com/HelloSocietyhttp://hellosociety.com/

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