An Introduction to Pinterest
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An Introduction to Pinterest

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Presented to the Online Work Network for WordPress Professionals (OWNWP) on May 3, 2013 http://www.ownwp.com; Basics of Pinterest for personal and business use

Presented to the Online Work Network for WordPress Professionals (OWNWP) on May 3, 2013 http://www.ownwp.com; Basics of Pinterest for personal and business use

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An Introduction to Pinterest An Introduction to Pinterest Presentation Transcript

  • An OWNWP PresentationMay 3, 2013 — Jan McClintockAn Introduction to
  • What is it?"Pinterest is atool forcollecting andorganizingthings youlove.‖
  • What is it?"Pinterest is a tool for collecting andorganizing things you love.‖A virtual catalogue of your life
  • What is it?"Pinterest is a tool for collecting andorganizing things you love.‖A virtual catalogue of your lifeA social scrapbook
  • What is it?"Pinterest is a tool for collecting andorganizing things you love.‖A virtual catalogue of your lifeA social scrapbookYour own museum exhibit, procured andcurated by YOU
  • What is it?"Pinterest is a tool for collecting andorganizing things you love.‖A virtual catalogue of your lifeA social scrapbookYour own museum exhibit, procured andcurated by YOU―A picture is worth a thousand words.‖
  • Where to start?http://www.pinterest.com/http://business.pinterest.com/ forBusiness
  • Where to start?http://www.pinterest.com/Type of account: Personal or Business?
  • Where to start?http://www.pinterest.com/Type of account: Personal or Business?•Different TOS•Future plans for business features•Must verify web site
  • Where to start?Pin It button gets added to your browser bar:
  • Where to start?Pin It button gets added to your browser bar:Follow widget for your web site:
  • Where to start?Pin It button for pictures you want others to pin
  • Where to start?Pin It button for pictures you want others to pinJPG, GIF, PNG, Videos(YouTube, Vimeo, TED)
  • What’s that mean?PinRe-pinPinnerLikeBoardFollowMention
  • What’s that mean?•Pin – a pin is an image or video; or to pinan image or video•Re-pin – to find an image you like onsomeone else’s Pinterest board and copyit to your own.•Pinner – the person doing the pinning
  • What’s that mean?•Board – a collection of pins; like a folderof images•Like – to show appreciation but notenough to pin it yourself•Follow – a person or a board; you’ll seenew pins in your feed•Mention – use the @pinterestname tobring a pin to another user’s attention
  • Examples?Let’s go look at a few boards!http://pinterest.com/ownwp/http://pinterest.com/bzzzsocial/http://pinterest.com/mcfitzsatx/http://pinterest.com/nightowlsites/http://pinterest.com/generalelectric/http://pinterest.com/lucindabrant/
  • What can it do for business?Branding: logo, office, employees
  • What can it do for business?Branding: logo, office, employeesShowcase products and services
  • What can it do for business?Branding: logo, office, employeesShowcase products and servicesBuild your reputation
  • What can it do for business?Branding: logo, office, employeesShowcase products and servicesBuild your reputationAct as a portfolio
  • What can it do for business?Branding: logo, office, employeesShowcase products and servicesBuild your reputationAct as a portfolioAdd more interest for customers/clients
  • What can it do for business?Tips:•Optimize your Pinterest profile: add website, links to Twitter and Facebook,keywords
  • What can it do for business?Tips:•Optimize your Pinterest profile: add website, links to Twitter and Facebook,keywords•Add the ―Follow Me‖ widget and ―Pin It‖buttons to content on your web sites
  • What can it do for business?Tips:•Optimize your Pinterest profile: add website, links to Twitter and Facebook,keywords•Add the ―Follow Me‖ widget and ―Pin It‖buttons to content on your web sites•Use good descriptions for your pins,including #hashtags for keywords and
  • What can it do for business?Marketing sites for Pinterest:Piqorahttp://www.piqora.com/Reachlihttp://www.reachli.com/HelloSocietyhttp://hellosociety.com/