UX for Lean Startups: A short summary

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I gave this presentation at the Lean Startup Meetup in Karlsruhe.
Follow my blog for updates: http://jan-koenig.com/blog/
Or Twitter: https://twitter.com/einkoenig

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UX for Lean Startups: A short summary

  1. 1. Jan König Lean Startup Meetup Karlsruhe @einkoenig 15.07.2013
  2. 2. source: O’Reilly
  3. 3. book content additional stuff group discussion?
  4. 4. Book Parts 1 Validation 2 Design 3 Product
  5. 5. What is UX?
  6. 6. User Experience
  7. 7. What is UX?
  8. 8. What is UX?
  9. 9. ? ! Validating Hypotheses A? B? C? A! B! C! A B C D? ✔X X
  10. 10. ? ! Validating Hypotheses User Centered
  11. 11. ? ! Validating Hypotheses User Centered Agile cross-functional team
  12. 12. ? ! Validating Hypotheses User Centered Agile Data Driven % A B
  13. 13. ? ! Validating Hypotheses User Centered Agile Data Driven Fast and Cheap (sometimes) %
  14. 14. ? ! Validating Hypotheses User Centered Agile Data Driven Fast and Cheap (sometimes) Iterative (always) %
  15. 15. ? ! Validating Hypotheses User Centered Agile Data Driven Fast and Cheap (sometimes) Iterative (always) % Thanks! Do you like this stuff? Why not follow me on Twitter?
  16. 16. Book Content 1 Validation 2 Design 3 Product won’t be covered tonight
  17. 17. Validation1
  18. 18. Validate your idea before you jump in and start building your product.
  19. 19. Problem Market Solution What needs to validated when?
  20. 20. What tools are available for early validation?
  21. 21. ethnographic studies coming soon landing-page tests prototype tests
  22. 22. The closer you can get to showing people a real product, the more accurately you can predict whether people will use that product.
  23. 23. Design2
  24. 24. You should be designing just enough to validate your hypothesis.
  25. 25. Design Hacks
  26. 26. Design Patterns get inspired
  27. 27. Design Patterns get inspired Where should a login-button be placed?
  28. 28. Design Patterns get inspired
  29. 29. Design Patterns get inspired
  30. 30. Rapid Prototyping
  31. 31. Rapid Prototyping
  32. 32. Interviews Ideas What I was doing at Ideas
  33. 33. Interviews Ideas What I was doing at Ideas
  34. 34. Thank you!

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