Bus450 Social Media Human Resource ManagementPresentation Transcript
HR PRACTICES SOCIAL MEDIA #HRP450Ta n v i r G i l l / / J e n n y L a m / / B e n L a u / / F a r h a d M e h r a b i
JOB, SM, and YOUAs part of a job application, you are requiredto post a status update of why you are theideal candidate for the job. What would your status look like?
AGENDA• Traditional HR Practices• Introducing SM into HR• Integration of SM with HR• Companies’ Reluctance• Companies’ Adaptations• Future of HR with SM• Tips and Facts• Activity
Employee Selection Training andCorporate Image Development TRADITONAL HR PRACTICES Payroll Performance Administration Management Career Management
SM in HR―As social media becomes more defined in thebusiness world, human resources professionals willhave a significant opportunity to leverage this powerfulmedium in many aspects of the business‖ Source: The Future of Social Media and Human Resources (http://mashable.com/2010/11/08/human-resources-social-media)
INTEGRATING SM with HR• Marketing• Self-Promotion• Public Relations• Employee Recruitment• Customer Service
BENEFITS of SM• Internal Collaboration• Team/Global Environment• Increase Efficiency• Agile adaptation ability to trend shifts within the marketplace• Connectivity
ROLE OF HR• Source/Recruit • Hiring and Talent• Managing Marketing SOCIAL Channels Corporate Culture MEDIA• Internal Corporate Support • Internal and • Brand Exposure External• Organizational • Create Buzz Communications Evaluation and Practices • External Corporate • Strengthen Brand Support Image • Creating Relationships
DISCUSSION ?Female Canucks fan flashes Ben Eager in Penalty Box – May 18, 2011 She was allegedly fired from her job after this incident went viral
YOUR THOUGHTS ? • Conflict between private and professional life? • Legal issues?
TWO APPROACHES USE BAN• Build Brand • Limited or no Awareness use• SM Training • Strict for Guidelines Employees and Policies
COMPANIES’ ADAPTATION• HR is actively engaging with SM• Increase in head hunting activities in SM• Utilizing SM to screen job candidates• Using SM for Customer Relations outlet
COMPANIES USING SM FOR HIRING
COMPANIES USING SM FOR HIRING
JOB SCREENING WITH SM
DISCUSSION ?Employers asking for job applicants’ SM login Ethical Problem? Would you do it?
SM POLICIES • Embrace employees’ use of SM • Detailed and Welcoming SM policy
SM POLICIES EXAMPLES • Stick to your area of expertise and provide unique, individual perspectives on whats going on at Intel and in the world. • When disagreeing with others opinions, keep it appropriate and polite. • Post meaningful, respectful comments—in other words, no spam and no remarks that are off-topic or offensive.
SM POLICIES • Highly constrained SM policy • Corporate Image Protection • Employee personal life are linked to professional life
SM POLICIES EXAMPLES • Unless given permission by CNN Management, CNN employees are to avoid taking public positions on the issues and people and organizations on which we report. • Employees can have their own website or blog but employees should notify their supervisor about it, to have it cleared as a non-conflict for your work. • Employees should not comment on news or current affairs unless given permission to comment publicly on the issues or people we report on as a CNN analyst or commentator.
SM POLICIES • Strong Emphasis on employee SM conduct • Ten page guideline for professional use of social networking, microblogging, and other third party websites. • Other SM policies such as guideline for personal use and use of pictures from SM sites
FUTURE OF HR with SMLEARNING• Resources at your fingertipsPLANNING• Balancing Productivity and ValueIMPLEMENTATION• Supporting InnovationEVALUATIONRe-evaluating Corporate Values
Tips for Job Seekers• Build your online presence• Online profiles should be consistent with resume• Routinely google your name• Network before you need it• Dont forget your Facebook privacy settings• Be careful of who you connect with• Dont search for job while you work
Activity: HIRING GAMEGOAL:Get the attention of HR by answering 4questionsCandidate proving the best answers willacquire the job offer.
Activity: HIRING GAMERULES:4 Questions will be asked via FACEBOOKGROUPCandidates’ answer that gets the mostLIKES gets the job