Master card kucni_budzet_activity_overview

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Master card kucni_budzet_activity_overview

  1. 1. MasterCard“Household calculator” campaign Activity overview
  2. 2. Campaign summary
  3. 3. Unique visitors to MasterCard site Number of unique visitors to MasterCard’s site went up by 589%. Note: our banners did not lead to this page, this is a result of general awareness
  4. 4. MasterCard “Household calculator” widget The widget is still downloadable from: www.mckalkulator.info
  5. 5. PDF report generated by the widget
  6. 6. MasterCard Microsite
  7. 7. MasterCard Microsite
  8. 8. MasterCard widget download page
  9. 9. Display advertising – download banners
  10. 10. Display advertising - download banners
  11. 11. Contextual advertising – Xclaim Infobox
  12. 12. PR articles
  13. 13. PR articles
  14. 14. PR articles
  15. 15. Online quiz with volim-novac.hr We organized a quiz regarding money management on www.volim-novac.hr
  16. 16. Site branding and content (articles) negotiated withpametnakuna.hr We developed 10 articles on the portal, each one being branded specially. Also, we had a special custom banner on the “Home Budget” category homepage. Pametnakuna.hr also hosted our “Household budget” widget in their “Tools” section.
  17. 17. Site branding and content (articles) negotiated withpametnakuna.hr All 10 articles were related to budget management and education, and offered our widget as a bonus tool for helping your responsible behaviour.
  18. 18. Facebook page
  19. 19. Facebook page custom tab
  20. 20. Facebook ads
  21. 21. Social media
  22. 22. Twitter mentions (free )
  23. 23. Twitter mentions (free )
  24. 24. Links to creative• http://mckalkulator.info/• http://www.mastercard.com/hr/personal/hr/promotions/budgetmanage ment.html• http://www.facebook.com/MasterCardHrvatska#!/MasterCardHrvatska?sk =app_4949752878• http://www.facebook.com/MasterCardHrvatska

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