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Master card kucni_budzet_activity_overview

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Transcript

  • 1. MasterCard“Household calculator” campaign Activity overview
  • 2. Campaign summary
  • 3. Unique visitors to MasterCard site Number of unique visitors to MasterCard’s site went up by 589%. Note: our banners did not lead to this page, this is a result of general awareness
  • 4. MasterCard “Household calculator” widget The widget is still downloadable from: www.mckalkulator.info
  • 5. PDF report generated by the widget
  • 6. MasterCard Microsite
  • 7. MasterCard Microsite
  • 8. MasterCard widget download page
  • 9. Display advertising – download banners
  • 10. Display advertising - download banners
  • 11. Contextual advertising – Xclaim Infobox
  • 12. PR articles
  • 13. PR articles
  • 14. PR articles
  • 15. Online quiz with volim-novac.hr We organized a quiz regarding money management on www.volim-novac.hr
  • 16. Site branding and content (articles) negotiated withpametnakuna.hr We developed 10 articles on the portal, each one being branded specially. Also, we had a special custom banner on the “Home Budget” category homepage. Pametnakuna.hr also hosted our “Household budget” widget in their “Tools” section.
  • 17. Site branding and content (articles) negotiated withpametnakuna.hr All 10 articles were related to budget management and education, and offered our widget as a bonus tool for helping your responsible behaviour.
  • 18. Facebook page
  • 19. Facebook page custom tab
  • 20. Facebook ads
  • 21. Social media
  • 22. Twitter mentions (free )
  • 23. Twitter mentions (free )
  • 24. Links to creative• http://mckalkulator.info/• http://www.mastercard.com/hr/personal/hr/promotions/budgetmanage ment.html• http://www.facebook.com/MasterCardHrvatska#!/MasterCardHrvatska?sk =app_4949752878• http://www.facebook.com/MasterCardHrvatska