mixx CRO 2013 - Inventa - Chio

204 views
174 views

Published on

Agencija - Inventa
Brand - Chio
Kampanja - napovej rezultat

Published in: Sports, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
204
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

mixx CRO 2013 - Inventa - Chio

  1. 1. Objectives The objective was to connect Chio brand with the upcoming Euro 2012 (startingJune 8th), the biggest sports event of the year. And since chips and football are naturally connected (with people oftenwatching games with chips in their hand) we proposed to use connection andhipe around Euro to promote and raise awareness of Chio brand.
  2. 2. Microsite Starting point is a Chio branded microsite, named Chio NAPOVEJ REZULTAT (Chiopogodi rezultat). Visitors are invited to guess (bet on) all football games in the respective rounds.They will be encouraged to guess the result and, in the light of sports spirit, NOmoney is needed to enter! Only registration.
  3. 3. Microsite
  4. 4. Microsite Registration was be possible through entry form or Facebook connect. Facebookconnect enables posting on users timeline and ensures further viral spreading. Users were invited to place a bet for two games at each round Rounds were predetermined, as follows: Groups: 2 results daily – 12 rounds QF: 2 results – 2 rounds SF: 2 results – 1 round
  5. 5. Microsite
  6. 6. Microsite
  7. 7. Microsite
  8. 8. Microsite To make it more interesting, for the Finals the users will be invited to guess notthe winner or the result, but the minute the winning goal is scored. For that we used slider All the users who had guessed the right result are then invited to return to themicrosite and draw their prize from Chio bag All the winners end up getting either Chio product(s) or Chio branded football
  9. 9. Microsite
  10. 10. Microsite
  11. 11. Banners
  12. 12. Banners
  13. 13. Banners
  14. 14. Banners

×