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Ik ben een aanrader lezing uba

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  • 1. recommenders
  • 2. ;-­‐)  
  • 3. 8   8 8  
  • 4. Recency,  frequency,  monetary  value  (RFM)  of  clients  are  decisive  for  investment  in   RFM  -­‐  axis  marke=ng  communica=on.  Therefore  lots  of  money  spent  (wasted)  in  this  group  of  heavy  and  recent  buyers    Light  and  non  frequent  buyers  are  oFen  “neglected”    
  • 5. The  recommenda,on   power  of  clients  becomes   the  decisive  tool  to  decide   on  marcom-­‐investments   RFM  -­‐  axis   Does  not  mean  they  all  give  posi1ve  +RFM  &  -­‐  REC   +RFM  &  +  REC   recommenda1ons   Recommenda0on  axis   Frequency  and  intensity  of   recommenda,on.   -­‐  RFM  &  +  REC  -­‐  RFM  &  -­‐  REC  
  • 6. 1st  moment  of  truth   2nd    moment  of  truth   3rd    moment  of  truth   Buying     Consuming   Evalua=ng   (Neutral)   Consumer   Promoter><Detractor   15%  are   85%  are   Selec=ng   Selec=ng   “influencing”   being   shop   brand   influenced   others  
  • 7. “   “  
  • 8. ?   ?   ?   ?  
  • 9. “Uit  onze  gegevens  blijkt  dat  u  het  toestel  hee<  aangekocht  op  14-­‐07-­‐2011  op  naam  van  xxxx.  Omdat  dit  een  bedrijfsaankoop  is  (met  BTW  nummer)  geldt  hier   1  slechts  een  garan1e  van  één  jaar,  het  toestel  valt  dus  momenteel  buiten  garan1e.  Indien  we  het  toestel  omruilen  buiten  garan1e  (voor  hetzelfde  toestel)  dan  zou  de  repara1eprijs  komen  op  ongeveer  €  494.”  
  • 10. 2  
  • 11. 2  
  • 12. 2  
  • 13. 2  hSp://www.slideshare.net/dataotuan/the-­‐mysterious-­‐facebook-­‐likes  
  • 14. 3  
  • 15. 3  
  • 16. 3  
  • 17. 4  
  • 18. Jan  Van  den  Bergh  杨⽂文博  jevedebe@mail.com  hYps://www.facebook.com/jevedebe  hYps://www.facebook.com/holaba  TwiYer:@holaba    Skype:jevedebechina  +86  136  2179  9450  (CH)  +32    475  427  882  (BEL)  A  :  上海市新闸路831号丽都新贵13层F室,  200041  13-F,  No  831  Xin  Zha  Road,  Shanghai,  200041