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Mobile sites and mobile seo
 

Mobile sites and mobile seo

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Key factors to consider when building Mobile Sites and doing Mobile SEO.

Key factors to consider when building Mobile Sites and doing Mobile SEO.

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  • Small screens. For something to be mobile, it must be easy to carry and thus relatively small. Small screens mean fewer visible options at any given time, requiring users to rely on their short-term memory to build an understanding of an online information space. This makes almost all interactions harder. It’s also difficult to find room for multiple windows or other interface solutions that support advanced behaviors, such as comparative product research.• Awkward input, especially for typing. It’s hard to operate GUI widgets without a mouse: menus, buttons, hypertext links, and scrolling all take longer time and are more error-prone, whether they’re touch-activated or manipulated with a teensy trackball. Text entry is particularly slow and littered with typos, even on devices with dedicated mini-keyboards.• Download delays. Getting the next screen takes forever — often longer than it would on dial-up, even with a supposedly faster 3G service.• Mis-designed sites. Because websites are typically optimized for desktop usability, they don’t follow the guidelines necessary for usable mobile access.
  • Local results are more likely in mobile, so Google Places listings sometimes appear higher in mobile results than they do in desktop, and domains with local intent are more likely to appear. If you have a local business that you’re interested in optimizing, this makes Google Places optimization essential, and may even call for domains with geo-modified keywords, depending on your situation. This tactic may conflict with a desktop SEO strategy that would consolidate link equity into one canonical domain; but it may be most effective for mobile visibility. Positions of vertical results likely different in smartphone results. For example, video results are broken up on second line instead of placed on same line. Image results often appear higher in mobile search results. Image search optimization and video SEO often have a low priority in enterprise SEO, but if mobile is important to the business goals, this may change the overall priority.
  • No Google Plus One in mobile results (yet). Google will show +1 buttons next to all search results and ads, while encouraging other sites to include the buttons. All +1's are public and they're tied to Google Profiles. The goal is to use this data to personalize search results and ads by recommending sites +1'd by your friends. Google Social Search already does this, but there's no support for Facebook likes, so Google had to come up with a substitute. Smartphone results have different filters at the top (Web, Images, Places, more versus Web, Images, Videos, Maps, News, Shopping, Gmail, more). Fewer places to filter may mean a higher CTR in mobile search.
  • Your customers are searching the Internet on their mobile phones.  But what are they searching for?  Google has a new Keyword Tool so you can find out and optimise your site for mobile phones.The Google Mobile Keyword Tool gives you the data you need to work out which words people are using to discover you when they’re browsing on a mobile.  Whether you want to target smartphone users with full internet browsers, people using mobile (WAP) browsers or all mobile web users, this tool will only show you stats for the devices that you are interested in.To keep things simple, Google has integrated this new information into their existing keyword tool.Simply click on “Advanced Options” for access to the mobile search data:
  • When you talk to providers of the tools we all use and ask them about features to track the impact of mobile on search and social revenue, you are probably likely to hear that the market isn’t yet asking for these innovations.If the market isn’t yet asking for these innovations, I think part of the reason is that marketers don’t yet understand why they should care.ThinkIpad – did people create a demand for a screen larger then the iphone and not quiet as large as the lap top?? NO, however when Steve Jobs launched it, everyone wanted one (well almost everyone LOL)

Mobile sites and mobile seo Mobile sites and mobile seo Presentation Transcript