Mobile sites and mobile seo

Mobile Sites & Mobile SEO
Jamshaid Hashmi
jhashmi@wsicorporate.com

Did you know?
90% of mobile users in US and Western Europe have a web-enabled phone- Source Comscore 2010 Mobile Year in review
Mobile Web use is growing faster than application use – Source Clickz.com
The current industries seeing the most growth in mobile searches are business, entertainment, and travel (30% in Restaurant category)
Mobile Searchers tend to use the same search engine on their mobile device as they use on their PC

70/20/10

Solve a Need… Mobile Problems
Mobile users face four main usability hurdles:
• Small screens
• Awkward input
• Download delays
• Poorly-designed sites

In the past

Today– a3 screen future

Types of Activities
• Communication (including email, social network sites, forums, using a camera application to send a picture to a friend),
• Information seeking (examples include finding business hours, stores, locations, directions, checking news, sport information, movie times),
• Data handling (e.g., uploading a picture, installing an application),
• Entertainment (e.g., watching video),
• Transactions (e.g., shopping, banking)

Mobile Sites vs Full Sites
1. If your budget allows for a mobile site, build one: your users will do better with it.2. Use site analytics to determine how much your site is accessed from mobile devices and to decide whether it’s worth building a mobile site and which platform to prioritize
3. Build a mobile site if people do small, quick transactions on your site under time pressure.4. Build a mobile site if people use your site to communicate with each other.5. Build a mobile site if people come to your site to kill time and browse.6. Do not build a mobile site if your full site has a shallow information structure and limited functionality (1–4 possible tasks).

Mobile Website
Auto-Detect Mobile Phones. Mobile-friendly websites automatically detect that users are on a mobile device and then display the appropriate version of the site.
Clear Calls to Action. The most important features of the site should be at the top of the page and should include clear calls to actions.
Avoid Mobile-Unfriendly Elements. The design should avoid mobile-unfriendly elements such as flash, large images, video, and complex layouts.

Mobile Websites Continued
Fluidity. Design with a fluid layout that will gracefully adapt to a range of typical mobile screen resolutions.
Touch Interface. Touch screens don’t have hover states — it’s all about fingers tapping, so don’t build a site that requires users to move their mouse over menus or other elements. Also, make sure links and other clickable elements are big enough to tap with a fingertip.
Scrolling. Limit scrolling to one direction — the site should only scroll vertically. Having to manage a page that scrolls horizontally and vertically is difficult to navigate.

Mobile Sites
One Window. Avoid pop-ups and new windows. A user’s entire experience should take place in a single window.
Simple Navigation. Simplify your navigation. Typically, a site’s traditional navigation is too complex for a mobile site.
Clean Code. Most desktop web browsers allow a lot of leeway when rendering HTML and will usually display a site correctly, even if the code has flaws. Mobile browsers usually have less room for error, so there is an added value to having clean, simple code.

Mobile Sites Cont’d
Use Alt Tags. Sometimes images won’t load, either because of issues with the mobile browser or because a user’s connection is too slow. Always include descriptive alt tags for images, in case they don’t appear.
Label Forms. Some modern websites embed form labels inside the form field. On mobile, it’s much more difficult to keep track of the fields, and users often make use of “next/previous” buttons built into they keyboard. Without clear labels alongside the form fields, it might be impossible to know what information is supposed to be in which field.

Last but not least –Mobile Sites
Escape Hatch. Sometimes users just need to use your normal site. If possible, always have a link back to the original, Full site and from your Desktop site to your mobile site

Did you know…
1 in 7 searches on Google are performed on a mobile device
Google’s keyword tool provides mobile keywords and volume

Keyword Query Context
Google’s research:
59% of smartphone users report using the mobile Internet while waiting in line
48% report using it while eating
44% report using it while shopping.

Mobile Search vs Desktop
Local results are more likely in mobile
Image search optimization and video SEO often have a low priority in enterprise SEO, but will play a crucial role in Mobile Search

Like me Like me Not
No Google Plus One in mobile
results (yet)
Fewer places to filter in Mobile may mean a higher CTR in mobile search

Mobile SEO
Validating the page with the .Mobi Validator or the W3C Validator
2. Following ‘traditional’ on-site SEO Best Practices such as:
* Major keywords in the title tagging
* H1′s and body text
* Rich keyword Meta Titles and Descriptions
* Keyword-rich anchor text for internal links
3. Have dedicated Link building Campaign for the Mobile Site
Low Competition in Mobile SEO means big opportunity for your client

Mobile SEO Continued
Mobile Search results tend to reflect ‘Local Search results’ – your site must be optimized for local type searches. Also submit your business info to local directories making sure your site is verified and included in sites like Google’s Local Business Center.
4. Get the Mobile Site spidered and indexed – submit to major search engines:
* Google Sitemaps
* Yahoo! Submit Your Mobile Site
5. Standard domain names and URLs (m.site.com, mobile.site.com, site.mobi, www.site.com/mobile) should all point to your mobile site. If you can afford only one of these domains, use m.site.com

Mobile Keyword Research Tool

Great Tools to use
www.ipadpeek.com - see how your site looks on an ipad
Note: Flash works so not fully accurate (disable the flash plugin)
www.iphonetester.com - how your site looks on an iphone
www.iphoney.com
http://validator.w3.org/mobile/ - Sees how mobile friendly your site is and checks against W3C Compliance
http://www.google.com/gwt/n - makes the page mobile-web-friendly by trimming the content down to its bare essentialshttp://www.gomez.com/mobile-readiness-instant-test- mobile readiness test gives you a score between 1 and 5 based on an analysis of over 30 proven mobile web development techniques

‘The Market doesn’t know what it wants until it sees it.’~JK Rowling, Author

Next Steps
Look for a blog post on Design Guidelines for Mobile or connect with me
Communicate with Suppliers that Innovate
Search Results has launched Mobile Sites and Mobile SEO packages already and have launched mobile sites– info@wsisearchresults.net
Download SR Price List to build into your proposals
Review Analytics of existing sites for Mobile Traffic and see if a Mobile Site is required
Upgrade SEO to include Mobile SEO

Questions?
Jamshaid (Jam) Hashmi
1888 678 7588 x 1278 Toll Freejhashmi@wsicorporate.com
Connect with me on Linkedin
http://ca.linkedin.com/in/jamshaidhashmi
Follow me on Facebook:www.facebook.com/jamshaidhashmi

Mobile sites and mobile seo

by Jamshaid (Jam) Hashmi

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