Your SlideShare is downloading. ×
0
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Digital marketing mix key strategies to boost your online lead generation

952

Published on

The Digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way …

The Digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information.
10 years ago the way people accessed information is much different then today. In a few years, it will likely be even more digitized.
Businesses are recognizing this shift from offline to online and slowly making the transitions
One of the metrics that is changing is where to find customers and more important WHEN. How far in their buying cycle are they. What are we willing to pay to have our message shown to them at the opportune time.
Businesses are recognizing this shift from offline media to online media, and realizing that in order to acquire leads, build targeted traffic and convert more customers in the new normal, they have to start measuring different metrics.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
952
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Digital  Marke,ng  Mix:   Key  Strategies  to  Boost  Your  Online   Lead  Genera,on   Jamshaid  (Jam)  Hashmi   jam@clicktecs.com     Twi7er  :  jamshaidhashmi      
  • 2. Outline   •  Digi,za,on  of  Business   •  2  Components  of  the  Mix   – PPC  :  Pay  Per  Click     – SEO  :  Search  Engine  Op,miza,on  &  Social  Media   •  5  Power  Tips  for  Sales  /  Service  Reps   – Leveraging  Linkedin   – Cool  Tools   – Content  Marke,ng  via  Centralized  Blog   •  Q/A    
  • 3. The transformation of data from offline (physical) to online (digital) Digi?za?on  
  • 4. Your  Customers  are  Becoming  Digi?zed   ©  Reach  Local.   10  Years  Ago                                Today*                                                                    5  Years  From  Now   Media  Consump?on   *41%  of  consumer  media  consump,on  is  online  (Jupiter  Research)  
  • 5. …and  so  is  Your  Business     ©  Reach  Local.   Build   Presence         Acquire   Customers         Retain   Customers         Manage   Reputa?on   10  Years  Ago                      Today                                  5  Years  From  Now  
  • 6. Opportunity  is  Online!   Search 5% Commerce 14% Communication (Email & IM) 27% Social (community) 12% Surf (content) 42% Online 50% Offline 50% Media Consumption (hours per week) By spending less than 10% of their ad dollars online, local businesses are missing the opportunity to reach consumers where they spend 50% of their time! SURF   SEARCH   SOCIAL  
  • 7. Tipping  Point  =  Cri?cal  Mass   New   Technology   Emerges   Consumer   Behavioral   Change   Businesses   React   Marke,ng   Spend   Moved  from   Offline  to   Online  
  • 8. Did  you  know…?       Sales  metrics  are  changing  to  reflect   changes  in  buyer  behaviour      
  • 9. Components  of  the  Mix   Digital   Marke,ng   System   Paid  Search   (PPC)   Search   Engine   Op,miza,on   (SEO)   Email   Marke,ng   Social  Media   (SMO)   Targeted  Traffic   Analy,cs  and   Conversion  Wrapper  
  • 10. Components  of  the  Mix   Digital   Marke,ng   System   Paid  Search   (PPC)   Search   Engine   Op,miza,on   (SEO)   Email   Marke,ng   Social  Media   (SMO)   Targeted  Traffic   Analy,cs  and   Conversion  Wrapper  
  • 11. Keyword   Your  business  can  appear  here   Recap:  What  is  PPC?  
  • 12. Source:  Enquiro  &  Marke,ngsherpa   Pay  Per  Click   13.5%   Pay  Per  Click  –  12.2%   Where  Do  They  Click?  
  • 13. PPC  Pos   %   1   7.4   2   3.4   3   1.1   4   .3   5   2.6   6   .9   7   1.7   8   .4   9   .1   10   .4   How  Many  Clicks?  
  • 14. PPC  is  across  plaorms..  
  • 15. Demographic  and  Geographic  Targe?ng  
  • 16. Recap  :  What  is  SEO?   Keyword   Organic  SEO   Results   Don’t  forget  about  the  other   search  engines!  
  • 17. Source:  Enquiro  &  Marke,ngsherpa               Organic   Search       74.3%                   Where  Do  They  Click?  
  • 18. Organic  Pos   %   1   27.1   2   11.7   3   8.7   4   5.1   5   4.0   6   4.1   7   4.1   8   3.2   9   2.8   10   3.6   How  Many  Clicks?  
  • 19. Changes  &  Updates  
  • 20. SEO  &  Social  Media  Together   •  Just  adding  pages  and  pages  of  content  as  an  SEO   strategy  doesn’t  cut  it  anymore   •  Social  Media  is  the  new  way     to  take  your  SEO  strategy  to     the  next  level   •  Social  Media  increases  the     number  of  high  quality  links     and  targeted  traffic   •  Social  Signals  are  playing  an     increasing  role  in  ranking   of  sites   Hello.    I’m  SMO.   And  I’m  SEO!  
  • 21. Recap  :  What  is  Social  Media?   social  media  is  basically  a   conversa?on   Hi!   What’s  up?  Did  you   hear?   You  won’t   believe...  
  • 22. What  is  Social  Media?   •  Using  Networks  such  as:  
  • 23. Put  It  In  Context   •  So  far  we  have  discussed   – PPC   – SEO   – Social  Media   •  What  does  it  all  mean  in  Context?  
  • 24. What  If…?   •  Stuff  people  read  about  you,  or  from  you   online,  made  you  look  like  an  Expert?     •  Would  that  make  them  more  likely  to  do   business  with  you?    
  • 25. How?  Do  you  Know  the  Answer?  
  • 26. You  Mean…  I  can  get  LEADS?  
  • 27. Sounds  like  Work  
  • 28. Hub  =  Blog  =  Website    
  • 29. 5  Powerful  Tips  for  Linkedin   **  Company  Blog  is  the  Authorita,ve  Source  of  Content  
  • 30. Be  Found  
  • 31. Variety  of  Keywords  
  • 32. Tip  #1  :  Updated  Profile   • 100%  Profile   Completeness   • Use  a  Picture     • Set  Public  Profile   Seongs   • U,lize  Keywords   Everywhere   • Edit  Contact  Seong   • Be  Interes?ng!   • Connect  Your  Blog!    
  • 33. Tip  #2  :  Add  Connec?ons   • Add  Connec,ons  Using  Mobile  Apps  (Card  Munch)   Automa,cally  adds  to  your  contacts  on  the  cloud  and  sends  a  Linkedin  Invite   • Add  Connec,ons  via  email  accounts  
  • 34. Tip  #3  :  Join  Groups   • 50  Groups  Max   • Find  Where  Your     Prospects  Are!   • Start  Conversa,ons,   Answer  Ques,ons,  Be   Helpful…  Link  Back  to   your  site.   • Share  a  Link  to  Your  blog   to  all  groups  via  the  share   feature  
  • 35. Tip  #  4  :  Share  Info   • HootSuite   • Auto  Posts  1  Click   • Can  also  grab  the   RSS  so  it  looks  like   you  are  pos,ng   interes,ng  facts   every  hour,  6  hours,   24  hours  etc…   • Group  Tweet   • Same  Content  Can   be  pushed  out  to  all   50  groups  and   poten,ally  hundreds   of  thousands  of   prospects  in  seconds   • Share  the  link  to   your  Blog!  
  • 36. Tip  #  5  :  Segment  Lists   • Linkedin  Contacts   can  be  messaged   if  you  tag  them   into  groups  of  no   more  then  50   people   • Segmen,ng  Lists   of  contacts  can   allow  for  targeted   messages     • Linkedin   Messages  get   read!   • Message  a  link  to   your  Blog!  
  • 37. Q/A   Jam@clicktecs.com    

×