Jamie Blackburn
ADV 420
Background
• 3900 Hotels
• Begins in 1927
• Signature/Iconic
Luxury/Lifestyle/Modern/Extended
stay/Timeshare/Marriot Golf
Goal
• We want to create brand awareness and
increase loyal Marriott customers
• Marriot Reward/Benefits
• Gather Market S...
Target Audience
• Different Hotels
• Different ages for different Marriot Hotel
• Each hotel targets the needs to each cus...
Digital Marketing Strategy
Media Outlets
• Social Media
• Internet
• Mobile Marketing
Mobile Marketing Strategy
Budget
• $2,500 per day
• Google Adwords
• Twitter
• Facebook
Measuring Performance Indication
• Number of monthly reservations
• Marriot reward points
• New Face book likes, twitter, ...
The marriot
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The marriot

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The marriot

  1. 1. Jamie Blackburn ADV 420
  2. 2. Background • 3900 Hotels • Begins in 1927 • Signature/Iconic Luxury/Lifestyle/Modern/Extended stay/Timeshare/Marriot Golf
  3. 3. Goal • We want to create brand awareness and increase loyal Marriott customers • Marriot Reward/Benefits • Gather Market Share and Data
  4. 4. Target Audience • Different Hotels • Different ages for different Marriot Hotel • Each hotel targets the needs to each customer • Business Travelers vs. Leisure travelers • Singles, Couples, Families
  5. 5. Digital Marketing Strategy
  6. 6. Media Outlets • Social Media • Internet • Mobile Marketing
  7. 7. Mobile Marketing Strategy
  8. 8. Budget • $2,500 per day • Google Adwords • Twitter • Facebook
  9. 9. Measuring Performance Indication • Number of monthly reservations • Marriot reward points • New Face book likes, twitter, and pinterest usage
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