Social Media ROI Cycle by Jamie Turner

The Social Media ROI Cycle
Developed by Jamie Turner, co-author of How to Make Money with Social Media and Chief Content Officer of BKV’s 60 Second Marketer

A Note from Jamie Turner
Not long ago, I wrote an article for Mashable called “Understanding the Social Media ROI Cycle”
It generated quite a stir, so I created this unbranded PowerPoint so you can use it in your presentations
Please feel free to share, forward to friends, re-purpose or use as you wish
All I request is that you provide attribution for the original source (that’d be me, folks)
Source: Jamie Turner, co-author of How to Make Money with Social Media and Chief Content Office of BKV’s 60 Second Marketer.

After analyzing various corporations, I realized that the adoption of social media happens in three distinct stages
Stage 1: Launch
Stage 2: Management
Stage 3: Optimization
Source: Jamie Turner, co-author of How to Make Money with Social Media and Chief Content Office of BKV’s 60 Second Marketer.

I’ve created two options for you
The first option is a single PowerPoint page that can explain the Social Media ROI Cycle in one slide
The second option are several PowerPoint pages that explain the Social Media ROI Cycle in multiple slides
The Social Media ROI Cycle Source: Jamie Turner, co-author of How to Make Money with Social Media and Chief Content Office of BKV’s 60 Second Marketer.

Option #1

Stage 1: Launch
100% of the efforts are typically focused on launching the Big 4: LinkedIn, Facebook, Twitter and YouTube. (Some companies dive into the Big 4 Plus More which include blogs, SlideShare, e-newsletters, Flickr, etc.)
Approach: Executional
Focus: Short-Term
Objective: To Have a Social Media Presence
Results: Negligible
Stage 2: Management
In Stage 2, approximately 60% of a company’s focus is on the Big 4 (or the Big 4 Plus More), 10% of the focus is on creative and offer development, 20% on quantitative metrics (traffic, inbound links, likes, etc.) and 10% on qualitative metrics (brand sentiment, surveys, polls, etc.).
Approach: Tactical
Focus: Mid-Term
Objective: Customer Engagement
Results: Increased Traffic
Approximately 25% of the focus is on the Big 4 Plus More,10% on creative and offers, 10% on quantitative metrics, 10% on qualitative metrics, 25% on improving conversion and optimizing the campaign and 20% on tracking profits and ROI.
Approach: Strategic
Focus: Long-Term
Objective: Social Media ROI
Results: Revenue Growth
Source: Jamie Turner, co-author of How to Make Money with Social Media and Chief Content Office of BKV’s 60 Second Marketer. 1 2 3 Launching the Big 4 Big 4 plus More Creative Quant. Qual. New initiatives New initiatives Big 4 plus More Creative Quant. Qual. Conversion/ Optimization ROI

Option #2

The 3 Stages of the Social Media ROI Cycle
Setting up, running and optimizing an effective social media campaign happens in three stages:
Stage 1: Launch
Stage 2: Management
Source: Jamie Turner, co-author of How to Make Money with Social Media and Chief Content Office of BKV’s 60 Second Marketer. 1 2 3

The Social Media ROI Cycle Source: Jamie Turner, co-author of How to Make Money with Social Media and Chief Content Office of BKV’s 60 Second Marketer
Stage 1: Launch
100% of the efforts are typically focused on launching the Big 4: LinkedIn, Facebook, Twitter and YouTube. (Some companies dive into the Big 4 Plus More which include blogs, SlideShare, e-newsletters, Flickr, etc.)
Approach: Executional
Focus: Short-Term
Objective: To Have a Social Media Presence
Results: Negligible
Launching the Big 4 1 2 3

Stage 2: Management
In Stage 2, approximately 60% of a company’s focus is on the Big 4 (or the Big 4 Plus More), 10% of the focus is on creative and offer development, 20% on quantitative metrics (traffic, inbound links, likes, etc.) and 10% on qualitative metrics (brand sentiment, surveys, polls, etc.).
Approach: Tactical
Focus: Mid-Term
Objective: Customer Engagement
Results: Increased Traffic
1 2 3 Big 4 plus More Creative Quant. Qual. New initiatives

Approximately 25% of the focus is on the Big 4 Plus More,10% on creative and offers, 10% on quantitative metrics, 10% on qualitative metrics, 25% on improving conversion and optimizing the campaign and 20% on tracking profits and ROI.
Approach: Strategic
Focus: Long-Term
Objective: Social Media ROI
Results: Revenue Growth
1 2 3 New initiatives Big 4 plus More Creative Quant. Qual. Conversion/ Optimization ROI

Background Information Jamie Turner is the Chief Content Officer at the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. The 60 Second Marketer provides tools, tips and tutorials for marketers around the globe. Jamie is a leading authority on branding, marketing strategy and social media and has helped companies like AT&T, CNN, Motorola, Cartoon Network and The Coca-Cola Company grow their sales and revenue with outside-the-box marketing techniques. He has been profiled in the world’s best-selling marketing textbook and consults with well-known brands around the globe. He is a regular guest on TV and radio on the subject of marketing and social media and is an in-demand keynote speaker for global corporations, events and trade shows. Jamie's book, "How to Make Money with Social Media" is published by the Financial Times Press and is available at Amazon, Barnes & Noble, Borders and 800CEORead.com. You can follow Jamie on Twitter at 60SecondTweets and via his blog at 60SecondMarketer.com/blog. He can also be reached at [email_address] .

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Social Media ROI Cycle by Jamie Turner

by Jamie Turner on Mar 05, 2011

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Social Media ROI Cycle by Jamie Turner — Presentation Transcript