Pinterest, Google+ and Facebook Tips and Techniques


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Pinterest, Google+ and Facebook Tips and Techniques

  1. How to Use Google+, Pinterest and the New Facebook Presented by Jamie Turner and Karen Naide
  2. This Webinar Sponsored by
  3. This Webinar Sponsored by
  4. Introductions• Karen is President of Project Social, a social media consulting firm• She is the co-founder of 60SecondUniversity, an online training center that launches soon• Her Twitter handle is @ProjSocial
  5. Introductions• Jamie Turner is the co- author of “How to Make Money with Social Media” and “Go Mobile”• He can be seen on CNN and HLN on the topics of social and mobile marketing• He is the co-founder of 60 Second University
  6. Ask us QuestionsStructure:• Please feel free to type questions into the question box on your screen• The hashtag for this event is #SMTips• My Twitter handle is @AskJamieTurner
  8. Tweet About• Tweet about 60 Second University during this webinar and receive a $99 course for free• Include in your tweet• Use #60SU as your hashtagSuggested Tweets:• “I’m looking forward to the launch of 60 Second University! #60SU”• “60 Second University is going to provide online social media training. It launches soon! #60SU”
  9. Google+The Death of Facebook?
  10. Google+ Overview• Google+ is, essentially, Google’s version of Facebook• It has been the fastest-growing social media site in history, going from 0 to 90 million users in just 9 months• 60% of Google+ users log in every single day• In comparison, just 50% of Twitter users log in dailyFree Social Media ROI download at
  11. Google+ OverviewFree Social Media ROI download at
  12. Getting Started • When using Google+, stick to industry-related topics with the occasional personal perspective tossed in • Some large, well-known entities create Google+ pages for their organizations • You’ll probably want to create a profile for your personal brand rather than your corporate brandFree Social Media ROI download at
  13. Creating an Engaging ProfileFree Social Media ROI download at
  14. Insider Tip: Make Posts VisualFree Social Media ROI download at
  15. Google+ Tips and Techniques • Provide original information and sharing information • Post several times a day • Chris Brogan says to aim for an on-topic/off-topic ratio of 80/20 • Since Google monitors your social sharing activity on Google+, there may be some SEO benefits to using itFree Social Media ROI download at
  16. Encourage +1s on Your BlogFree Social Media ROI download at
  17. Free Social Media ROI download at
  18. Action Plan1. Create a Google+ account2. Add photos to your profile that support your personal brand3. Provide a link on your website that drives people to your Google+ page4. Encourage people to +1 your blog posts5. Ask questions, provide insights, write mini-blog- posts (and keep things visual)Free Social Media ROI download at
  19. Tweet About• Tweet about 60 Second University during this webinar and receive a $99 course for free• Include in your tweet• Use #60SU as your hashtagSuggested Tweets:• “I’m looking forward to the launch of 60 Second University! #60SU”• “60 Second University is going to provide online social media training. It launches soon! #60SU”
  20. Pinterest for BusinessThe Current “Darling” of the Social Media World
  21. Why do people love it? • Very easy to use – no bells and whistles • Expression of who you are and what you love • Can highlight your passions, places you’ve travelled, wishlists, decorating ideas • Is longer lasting – on Facebook or Twitter, images are gone within a few days or hours • Is NOT a place for over self- promotion
  22. What is Pinterest?• Pinterest is a social network, one which is very visually focused and allows for easy sharing• Pinterest allows you to create virtual bulletin boards or scrapbooks of images that you like… you “pin” these images to your boards. You can also “re-pin” from the boards of others• Easy way to curate, share, and discover new interests
  23. What does Pinterest look like? Recent activity – this is Pinterest’s equivalent of a newsfeed on Facebook or Twitter, or a stream on Google+.
  24. How do you pin something in the firstplace? Add the “Pin It’ bookmarklet to your browser. Then, click “Pin It”. Pinterest allows you to choose the image you want to pin.
  25. Other ways to pin Users can also: • Upload images from their computer • Use the “Pin It” button which many savvy marketers are adding to their websites • Provide a URL to Pinterest
  26. How does it work?
  27. Anatomy of a Pin When I click on a pin, I have the option to share it on my board (“Repin”), I can Like it, or I can even comment on it. This tells me which friend pinned this item, where she found it, and what board of her own that she pinned it onto.
  28. How to Repin After clicking “Repin,” this box pops up. I can choose which of my boards to pin this to, change the comment, and publish it to Facebook or Twitter.
  29. Addictive time-suck? • Pinterest is completely addictive but also very enjoyable • People spend HOURS on Pinterest, pinning and repinning • If you’re like me, you thought, “Oh no, yet another social network!” • Before long, I realized as a social media marketer, I couldn’t possibly avoid it
  30. Why bother?• Pinterest last month attracted more than 11 million unique visitors, more than double the 4.9 million who visited the site in November, according to comScore• Those who visited spent nearly 100 minutes on the site in January, compared with 19 minutes on professional social-networking site LinkedIn
  31. More Pinterest Stats• 1.36 million average daily users• 68% are women• 50% between ages 25-44• 28% have $100,000+ annual household income• 50% have kids• In February, Shareaholic released a study that Pinterest now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January
  32. How does Pinterest boost traffic toyour website?• Ifyou have a “Pin It” button on your pages, then every single pin that comes from your site will have a link with a source• By having a link to your site on the bottom of each pin, this allows pinners to encounter your content and visit your website in one click• Visits to your site could mean lead generation!
  33. Social Proof!
  34. Getting StartedAccess to Pinterest is currently by invitation only.• You can request an invite (takes about a day).• You can ask a friend to invite you (or ask me!)• Sign up is easy, and you can easily invite friends.
  35. Build Your FollowingBecause Pinterest allowspeople to follow users AND/ORboards, some boards couldhave more followers than theuser who created of the board.• Create boards of specific interest• Promote your boards on other social media sites• Engage with other pins/users by commenting or liking their pins/boards
  36. Personal vs. Business Boards • Some boards should be strictly about business, others should be personal… shows other Pinners who you are as a person • Privacy concerns • Can promote content by your colleagues, so you can serve as a good resource
  37. Pinning Best Practices• Ifpossible, pin from the original source – use for reverse image search… respect copyrights• Watermark your images• Write your own comments or descriptions under items that you’ve pinned
  38. Visuals for Marketing • Create boards with great visual content: Fun, beautiful, or interesting • If your business doesn’t have a strong visual component (such as B2B companies), use some of the following content: -- Executive bios -- Images used in blog articles -- Infographics and data charts -- eBooks & eBook covers -- Photos of your customers
  39. Lisa McKenzie – Pinterest Guru • Let’s give credit where it’s due:
  40. Marketing Strategy #1BUILD BRAND AWARENESS•Express your brand and products using visuals and videos•Click-throughs to your site drive high traffic to your website
  41. Marketing Strategy #2EDUCATE•Be a resource for all things you are passionate aboutincluding your industry•Serve your community by sharing interesting articles,images and videos
  42. Marketing Strategy #3BUILD RELATIONSHIPS• Pinners connect with each other by tagging @FriendsName, similar to Facebook and Twitter• By tagging a friend, the person will be alerted to view the comment, driving them to view the pin
  43. Marketing Strategy #4 PIN ORIGINAL CONTENT • Pinning consistently keeps you top of mind • No copyright infringement if the pin is original • Watermark your photos to ensure visibility and credibility • Original pins are valued more by the community • More than 75% of pinning activity is REPINNING
  44. Marketing Strategy #5BE RePIN-WORTHY• Write keyword-rich descriptions• 500-character limit in descriptions• Similar to Twitter, use hashtags to flag keywords, and tag followers• If you use the $ symbol, Pinterest will automatically list your item as a gift that can be purchased
  45. Marketing Strategy #6 SELLING ON PINTEREST • Watermark your images • Make descriptions key-word rich • Add “$” to product description • List contact info • Pindescriptions in “gift” items stick with the image, unlike comments
  46. Marketing Strategy #7AFFILIATE MARKETING• Pin Affiliate products that link directly to the retailer• List Affiliate links in your pin description
  47. Marketing Strategy #8 CROWD SOURCE • Find Fans: http:// yourwebsite • Find fans who are already talking about your brand • Connect with them on Facebook and Twitter thru their profile links • Tag them in pins, and ask for feedback
  48. Marketing Strategy #9HOST CONTESTS• Pin-it-to-Win-It types of contests• Visibility & Brand Awareness• Traffic booster• Make it easy to enter
  49. Marketing Strategy #9HOST CONTESTS• Pin-it-to-Win-It types of contests• Visibility & Brand Awareness• Traffic booster• Make it easy to enter
  50. Marketing Strategy #10INCENTIVIZE• Drive sales to your online store• Offer coupons• Free trials• 2 for 1• Free memberships
  51. Marketing Strategy #11ADD PINTEREST TO CUSTOM FACEBOOK PAGE TAB•Use static iFrame app on Facebook
  54. Case StudyRESULTS:• Within 8 hours, she had 16 pins and 8 followers• Most popular pins: Betty White, Susan Sarandon• Increased traffic• Increased sign-ups for eNewsletter• More comments on blog posts
  55. Today’s Poll Help Me with Pinterest
  56. Today’s Poll Option #1 Option #2
  57. New Facebook Changes What They Mean for You
  58. Facts About Facebook• People interact with their favorite brands on Facebook far more than other social networks. (34% for Facebook, 4% for Twitter and 1% for LinkedIn)• 78% of the people who Like brands on Facebook like fewer than 10 brands• 58% Like a brand because they’re a customer• More importantly, 57% Like a brand so they can receive discounts and promotions• Once someone Likes your brand, they don’t go away -- 76% of people have never un-liked a brand Source: Chadwick Martin BaileyFree Social Media ROI download at
  59. Key Things to Know• Your cover photo is the first thing people see when they visit your Page• You cannot include purchase information such as “30% off” or “Download at our website”• You cannot include contact information• You cannot include calls-to- action• Dimensions for cover photo are 850px X 310pxFree Social Media ROI download at
  60. Key Things to Know• Your profile picture can be your logo or some other image that represents your Page• Think of it as an asterisk that telegraphs the visitor what your page is about• Dimensions are 180px X 180pxFree Social Media ROI download at
  61. Key Things to Know• Photos, Likes and Apps are now at the top of your Page• Photos show in the first spot, but you can change the order of everything else so people see what matters most• You can show a maximum number of 12 apps, so make sure you put your most important firstFree Social Media ROI download at
  62. Key Things to KnowFree Social Media ROI download at
  63. Key Things to KnowFree Social Media ROI download at
  64. Key Things to Know• Your Page timeline is where a lot of people will spend most of their time• Hover over a story and click on the star to make it wider• Or, click on the pencil to pin it to the top of your PageFree Social Media ROI download at
  65. Key Things to Know• Manage Facebook from your Admin panelFree Social Media ROI download at
  66. Action Steps for Facebook• Don’t be afraid of the new changes• Visit the New York Times, Starbucks and Coldplay for examples of early adopters• Visit your competitor’s pages• Dive in and update your page to reflect your brand• Engage customers on Facebook the way you always haveFree Social Media ROI download at
  67. Tweet About 60SecondUniversity.comWho Won the Random Drawing for theFree Course?
  70. Contact UsTo Searches:Jamie Turner60 Second MarketerProjectSocialContact me:Jamie.Turner@60SecondMarketer.com404-233-0332Contact Karen:Karen@ProjectSocial.net404-429-0505