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How to Use Mobile Marketing to Get New Customers
 

How to Use Mobile Marketing to Get New Customers

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These slides are part of a webinar Jamie Turner conducted for T-Mobile on Thursday, July 12th.

These slides are part of a webinar Jamie Turner conducted for T-Mobile on Thursday, July 12th.

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    How to Use Mobile Marketing to Get New Customers How to Use Mobile Marketing to Get New Customers Presentation Transcript

    • How to Use Mobile Marketing to Get New Customers Jamie Turner Author, Speaker and Mobile Marketing Expert Follow Jamie on Twitter @AskJamieTurner
    • Let s Get to Know One Another
    • Introductions• Co-author of How to Make Money with Social Media and Go Mobile • Regular guest on CNN and HLN on the topic of social media and mobile marketing• Consults with small, As Seen On medium and large corporations
    • #1 Best-Selling Mobile Marketing BookDownload your free chapter at 60SecondMarketer.com/GoMobileChapter
    • Mobile Media Facts and Figures
    • Mobile Marketing Facts and Figures•  There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)The hashtag for today s webinar is #GoMobile
    • Mobile Marketing Facts and Figures•  There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)•  93% of those surveyed have their mobile device within arm s reach 24/7 (Source: Morgan Stanley) The hashtag for today s webinar is #GoMobile
    • Mobile Marketing Facts and Figures•  There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)•  93% of those surveyed have their mobile device within arm s reach 24/7 (Source: Morgan Stanley) •  Gartner Group predicts that by 2013 the number one way people will access the internet will be through their mobile devices (Source: Gartner) The hashtag for today s webinar is #GoMobile
    • Mobile Marketing Facts and Figures •  Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates)The hashtag for today s webinar is #GoMobile
    • Mobile Marketing Facts and Figures •  Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates) •  Google has seen mobile searches grow by more than 400% over the past year (Source: Google)The hashtag for today s webinar is #GoMobile
    • Mobile Marketing Facts and Figures •  Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates) •  Google has seen mobile searches grow by more than 400% over the past year (Source: Google) •  Research indicates that if someone leaves home without their wallet, they keep going. If they leave without the mobile device, they turn around (Source: 60SecondMarketer.com)The hashtag for today s webinar is #GoMobile
    • How Businesses are Using MobileMarketing to Grow Revenues
    • How Businesses are Using MobileMarketing to Grow Revenues• Mobile Web Sites • Short Message Service (SMS)• Multimedia Message Service (MMS)• Mobile Display Ads• Mobile Paid Search• Location-Based Marketing: LBS, NFC, Bluetooth and LBA• Apps• 2D Codes (QR Codes)
    • How Businesses are Using MobileMarketing to Grow Revenues Google RIM Apple Microsoft 39% 20% 28% 9% Source: GS Statcounter
    • How to Set Up a Mobile Website
    • Mobile Website Standard Mobile
    • Mobile Websites: The Essential Things You Need to Know •  Automated Systems •  GoDaddy •  Plug-and-Play Systems •  Mobify •  Mobilizer •  HubSpot •  Third party agencies or design firms •  Mobilize Worldwide •  BKVDownload these slides at 60SecondMarketer.com/blog
    • SMS and MMS
    • Short Message Service• The most common phone- based activity among U.S. cell phone users of all ages• Used by American Idol, the American Red Cross and others• Used by doctors to remind patients of appointments• Used by airlines to update people on flights
    • Short Message Service• Text messages are read within 4 minutes of receipt, as opposed to 48 hours for email• 4 billion texts sent daily, compared with 2.9 billion Google searches daily Sources: CTIA.org; Wikipedia
    • Mobile Display Ads
    • Mobile Display Ads• Planned and bought through an ad agency or via mobile advertising network• Popular networks include iAd (Apple), Millennial Media (Independent), Ad Mob (Google) and others
    • Mobile Display: Targeting Options•  Custom audiences -- TV fans, telecom switchers, business travelers, etc.•  Geographic targeting -- Country, City, Neighborhood, etc.•  Demographic targeting•  Time of day targeting•  Advertiser retargeting through pixels or clicker tracking•  Carrier/handset targeting•  Age of device/profileThe hashtag for today s webinar is #GoMobile
    • Mobile Paid Search
    • Activities Conducted on Mobile DevicesSource: Kelsey Mobile Market ViewDownload these slides at 60SecondMarketer.com/blog
    • Is Mobile Paid Search Right for You? • Traditional paid search is perfect for lead generation, e- commerce and products that require in-depth research • Mobile paid search is perfect for quick information on low- consideration products or services • 70% of searchers complete their task within 1 hour, compared with 30% for desktop (MobileMarketer)
    • Mobile Paid Search • Local queries are the norm -- movies, restaurants, bars, coffee shops, etc. • Click-to-call and click-to-map are important • Voice search is now available for all major search engines • 60 Second Marketer comes up as 62nd Marketer
    • Location-Based Marketing:Location-Based Services, Near FieldCommunications, Bluetooth Marketingand Location-Based Advertising
    • Location-Based Marketing Overview• Location-Based Services •  Bluetooth Marketing• Near Field Communications •  Location-Based Advertising
    • Location-Based ServicesDownload these slides at 60SecondMarketer.com/blog
    • Tips on Using Location-BasedServices• First of all, claim your business• Reward first-time visitors• Change deals often• Promote group check-ins. The more in a group, the better the deal• Interact with customers. Make them accomplish a small task (Origami napkin) to redeem• Promote to those checking-in nearby
    • Near Field Communications
    • Bluetooth Marketing
    • Location-Based Advertising• Uses Geo-Fencing to figure out where you are• SMS, display ads and paid search ads can be targeted by location• Subway in the U.K. used location-based SMS to provide discounts to customers who walked by their store
    • Location-Based Marketing: The Essential Things You Need to Know •  Address consumer confusion •  Provide clear opt-in instructions •  Explain what to expect •  Test the campaign before deploying •  Make it worth their whileDownload these slides at 60SecondMarketer.com/blog
    • Mobile Apps
    • Mobile Apps•  A mobile app is not a mobile website•  An app is a software program that lives on your smartphone•  A mobile website is a website that lives on a server in the cloud
    • How Apps Are UsedThe hashtag for today s webinar is #GoMobile
    • Augmented Reality Apps
    • How to Develop an App for YourBusiness• For a customized experience, use a mobile app development company (Mobilize Worldwide)• For a plug-and-play experience, use ShoutEm, MobileRoadie, AppMakr, GENWI, Mippin, MobBase, MobiCart, MyAppBuilder or RunRev
    • 2D Codes
    • 60SecondMarketer.com/ GoMobileChapterThe hashtag for today s webinar is #GoMobile
    • 2D Codes•  2D codes can be used to deepen relationship with audience•  Come in many formats: QR Codes, Datamatrix, EZ Code, Microsoft Tag, SPARQCode and ScanLife•  2D code reader can be downloaded from SPARQ.itDownload these slides at 60SecondMarketer.com/blog
    • 2D CodesSource: comScore MobiLens June 2011
    • 2D Codes• 2D codes can drive people to websites, to phone numbers, to contact information and even to text messages
    • Let s Generate a QR Code
    • 2D Codes
    • 2D Codes
    • 2D CodesDownload these slides at 60SecondMarketer.com/blog
    • 2D Codes
    • 2D Codes
    • 2D Codes
    • 2D Codes
    • 2D Codes
    • 2D Codes
    • 2D Codes
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    • 2D Codes Jamie s Neanderthal Exhibit Photo
    • 2D Codes Jamie s Neanderthal Jamie s High School Exhibit Photo Yearbook Photo
    • Google Goggles
    • Google Googles
    • Mobile Media Action Plan• Step #1: Mobilize your website• Step #2: Watch how your competitors are using mobile media• Step #3: Start using mobile media yourself• Step #4: Set your Google Alerts for Mobile Marketing • Step #5: Create a 2D or QR code promotion• Step #6: Run a mobile ad campaign
    • Mobile Media Action Plan • Step #7: Claim your business on location-based applications • Step #8: Design an iPhone or a Smart Phone app • Step #9: Integrate your mobile campaign into the rest of your campaign • Step #10: Test your way into success
    • Contact MeTo Download:60SecondMarketer.com/blogGoogle Searches:Jamie Turner60 Second MarketerFollow me here:60SecondMarketer.com/blog@AskJamieTurnerContact me:Jamie.Turner@60SecondMarketer.com678-313-3472