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How to Promote and Sell Your Mobile App

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If you're interested in selling your mobile app, you won't want to miss this SlideShare deck presented by Jamie Turner, co-author of the Amazon #1 best-selling mobile marketing book called "Go …

If you're interested in selling your mobile app, you won't want to miss this SlideShare deck presented by Jamie Turner, co-author of the Amazon #1 best-selling mobile marketing book called "Go Mobile."


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  • 1. How Consumers Engage with Apps Jamie Turner Author | Speaker | Founder ! Follow Jamie on Twitter @AskJamieTurner !
  • 2. Let’s Kick Things Off
  • 3. What’s the Purpose of Marketing?
  • 4. This is me
  • 5. Tweet by Using @AskJamieTurner
  • 6. 9 Consumer Behavior Secrets
  • 7. twtpoll.com/UltimatePoll
  • 8. Secret #1: People buy for emotional reasons
  • 9. Secret #2: Sometimes, people don’t know why they prefer brands
  • 10. Secret #3: The female and male brains process information differently Female Brain Male Brain
  • 11. Secret #4: Different parts of the brain control different decisions Prefrontal Cortex Amygdala
  • 12. Secret #5: People process information non-linearly Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer what oredr the ltteers in a word are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm.
  • 13. Secret #6: The brain wants to create as much dopamine as possible
  • 14. Secret #7: Novelty is the single most important factor in capturing our brains attention
  • 15. Secret #8: As much as 95% of our thoughts happen subconsciously
  • 16. Which Woman Was More Appealing to You?
  • 17. Secret #9: There are 13 Important Emotional Triggers for Marketers • Sex • Weight Loss • Greed • Longevity • Flattery • Exclusivity • Fear • Fame • Self-Improvement • Uncertainty • Love • Doubt • Better Health
  • 18. How Has Mobile Changed Our Lives?
  • 19. How Has Mobile Technology Changed Our Lives?
  • 20. We Used to Take Pictures This Way...
  • 21. Now, We Take Pictures This Way....
  • 22. We Used to Take Notes This Way...
  • 23. Now, We Take Notes This Way....
  • 24. We Used to Surf the Web This Way...
  • 25. Now, We Surf the Web This Way...
  • 26. We Used to Read Newspapers This Way...
  • 27. Now, We Read Newspapers This Way....
  • 28. We Used to Listen to Music This Way...
  • 29. Now, We Listen to Music This Way....
  • 30. We Used to Play Games This Way...
  • 31. Now, We Play Games This Way....
  • 32. We Used to Watch Video This Way...
  • 33. Now, We Watch Video This Way....
  • 34. We Used to Navigate This Way...
  • 35. Now, We Navigate This Way....
  • 36. We Used to Get Discounts This Way...
  • 37. Now, We Get Discounts This Way....
  • 38. We Used to Shop This Way...
  • 39. Now, We Shop This Way....
  • 40. We Use to Re-Fill Prescriptions This Way...
  • 41. Now, We Re-Fill Prescriptions This Way....
  • 42. New Research with Mobile Developers
  • 43. What Kind of Apps are Being Developed? • While Web Apps remain #1, mobile has surpassed desktop as the #2 most common application type being built today. ! • Of developers and testers who are building apps, almost one third are currently building Mobile Apps.
  • 44. How Long Have You Been Building Apps? • Slightly over 53% of those building mobile apps entered into the space within the past two years
  • 45. Why Are You in the Mobile App Space? • Over 1/3rd say they have entered the mobile app space in order to stay competitive (39.6%) and to meet customer demand (38.52%).
  • 46. What Platforms are you Developing for? • 61.5% of companies are planning to build 2 or more Mobile Apps in the next 12 months for multiple platforms! – The number one platform being built for is Android, followed by iOS, and Windows! – Around 51% plan to release daily, weekly, or monthly updates to their mobile apps.
  • 47. What Are Your Biggest Challenges? Those  Currently  Building  Mobile  Apps Building  quality  products 20.55% Staying  ahead  of  the  technology  curve 17.09% Staffing,  building  the  right  team 13.39% Lacking  time  and/or  resources 11.20% Profitability 11.09% Bringing  apps  to  market 10.16% Competition 9.70% Lacking  tools  and  technology 6.81%
  • 48. What Are the Top Characteristics of a Quality App? Consumers agree with Developers and Testers on the Top 4 Characteristics of Mobile App Quality Developers  and  Testers   Consumers Functionality 20.83% Functionality 25.94% Simplicity 20.15% Speed 19.55% Speed 16.22% Simplicity 16.17% Practicality 13.44% Practicality 12.41% Interactivity 11.04% Creativity/Originality 11.65% Creativity/Originality 9.88% Interactivity 7.52% Defect  rate 4.61% Defect  rate 4.51% Share-­‐ability 3.84% Share-­‐ability 2.26%
  • 49. Errors and functionality are the #1 reason for dissatisfaction with a mobile app Reasons  consumers  become  dissatisfied  with  a  mobile  app The  app  crashed  or  displayed  an  error 22.67% It  was  too  slow  to  load 16.44% It  didn’t  function  as  expected 22.22% It  had  a  poorly  designed  interface 12.89% It  drained  my  battery 13.33% It  requires  a  network  connection 8.89% Other,  please  specify: 2.22% No,  I  have  never  had  a  bad  experience  with  an  app   that  I  can  recall 1.33%
  • 50. A 10-Step Program to Help You Get Your App Discovered and to Help You Make Some Money as a Result
  • 51. How Apps Are Used Games (64%) Maps (51%) Entertainment (34%) Source: Nielsen Weather (60%) Music (44%) Banking (32%) Social Networking (56%) News (39%)
  • 52. TV P.R. Social Print App Store Online OnPack In-App Ads Mobile
  • 53. How Do You Discover Apps? This is Your Secret Weapon TV (1.6%) Mobile Advertising (7.3%) Newsletters (2.0%) App Stores (21.6%) Source: GetJar Online (53%) Social Media (5.8%) Recommendations from Friends (8.8%)
  • 54. The 10 Steps
  • 55. Step #1: Think Backwards
  • 56. Step #2: Select Keywords Carefully
  • 57. Step #3: Steal Ideas from Your Competitors
  • 58. Step #4: Test Your Names and Icons Yes No
  • 59. Step #5: Get Featured on App Review Sites • PocketFullOfApps • PocketGamer • Mashable • AppShopper • TechCrunch • AppAdvice • BusinessInsider • AndroidAndMe • Wired • iPhoneLife • GameSpot • AppCraver • AppScout • BestAppsForKids • TechRadar • AppPicker • EuroGamer • AppGamer • GameZebo • AppAddict
  • 60. Step #6: Remember that Social Media isn’t a silver bullet
  • 61. Step #7: Use Sophisticated Tools to Track Results
  • 62. Step #8: Run Burst Campaigns • Calculate the number of downloads you’ll need to get featured in the App stores • Run paid ad campaigns in flights to drive downloads in bursts • Take your foot off the pedal after the bursts Time Paid Ads Net Customer Base
  • 63. Step #9: Use Mobile Ad Networks to Hyper-Target • Planned and bought through an ad agency or via mobile advertising network • Popular networks include iAd (Apple), Millennial Media (Independent), Ad Mob (Google) and others
  • 64. Step #10: Focus on Customer Retention • Add new features • Run competitions • Add new platforms • Build loyalty • Brand advocators • Find new customers • Special offers Source: GetJar
  • 65. Develop Innovative Events and Promotions Lorinda Brandon
  • 66. Develop Innovative Events and Promotions Lorinda Brandon
  • 67. Foolproof System
  • 68. Action Steps Consumer Insights Review Competition Audience Hot Buttons Price, Place and Promote
  • 69. Action Steps Consumer Insights Review Competition Audience Hot Buttons Price, Place and Promote
  • 70. Download this presentation at www.60SecondMarketer.com/blog
  • 71. Contact Me Follow me here: 60SecondMarketer.com/blog @AskJamieTurner ! Contact me: Jamie.Turner@60SecondMarketer.com 678-313-3472 !