Are you interested in learning why your brain buys stuff it doesn't need? Find out in this fun, engaging presentation from Jamie Turner, the Chief Content Officer of the 60 Second Marketer and co-author of "How to Make Money with Social Media."

1. Why Your Brain Buys
Stuff it Doesn’t Need
Jamie Turner
Chief Content Officer
The 60 Second Marketer, the Online Magazine of BKV Digital and Direct Response
Follow Jamie on Twitter @60SecondTweets

2. Let’s Kick Things Off

3. Let’s Kick Things Off
• Visit http://twtpoll.com/z9kx8g

4. Visit http://twtpoll.com/z9kx8g

5. Visit http://twtpoll.com/z9kx8g

6. Let’s Kick Things Off
• Visit http://twtpoll.com/z9kx8g

7. Key Points from Today http://twtpoll.com/z9kx8g
• Humans are pre-conditioned to
buy your products or services
• But in order to sell to them, you
must uncover the key emotional
triggers
• If you focus on the following
marketing secrets, you can
uncover those emotional triggers
and start selling more stuff

8. Let’s Kick Things Off
• Visit http://twtpoll.com/z9kx8g

9. Secret #1: People Buy for Emotional Reasons, Then
Rationalize the Purchase with Logic

10. Secret #1: People Buy for Emotional Reasons, Then
Rationalize the Purchase with Logic

11. Secret #2: The Female Brain Has 25% More Connections
Between Right and Left Hemispheres than the Male Brain

12. Secret #2: The Female Brain Has 25% More Connections
Between Right and Left Hemispheres than the Male Brain
Female Brain

13. Secret #2: The Female Brain Has 25% More Connections
Between Right and Left Hemispheres than the Male Brain
Female Brain Male Brain

14. Secret #3: Humans Often Don’t Know Why they Prefer One
Brand Over Another
Vs.

15. Secret #4: Different Parts of the Brain Control
Different Stimuli Responses
Pre-Frontal Cortex
Subcortical and
Limbic Areas

16. Secret #5: The Brain Processes Information
Non-Linearly

17. Secret #5: The Brain Processes Information
Non-Linearly
Aoccdrnig to a rscheearch at
Cmabrigde Uinervtisy, it deosn't
mttaer what oredr the ltteers in a
word are, the olny iprmoatnt tihng is
taht the frist and lsat ltteer be in the
rghit pclae. The rset can be a taotl
mses and you can sitll raed it
wouthit a porbelm.

18. Secret #6: The Brain Wants to Create As Much
Dopamine as Possible

19. Secret #7: Novelty is the Single Most Effective
Factor in Capturing Our Brain’s Precious Attention

20. Secret #7: Novelty is the Single Most Effective
Factor in Capturing Our Brain’s Precious Attention

21. Secret #8: Transactional Data Suggests that Humans
Respond to Certain Key Works More Readily Than Others
• Results
• New
• Love
• Discovery
• Proven
• Safety
• Free
• You
• Save
• Money
• Easy
• Guarantee
• Health

22. Secret #9: People Lie to Researchers

23. • They under-report their
alcohol consumption
Secret #9: People Lie to Researchers

24. • They under-report their
alcohol consumption
• The over-report how
often they have sex
Secret #9: People Lie to Researchers

25. Secret #10: As Much as 95% of Human Thought Happens
in the Subconscious Mind

26. Secret #10: As Much as 95% of Human Thought Happens
in the Subconscious Mind

27. Secret #11: Women Respond to Non-Verbal Stimuli More
Effectively Than Men

28. Secret #11: Women Respond to Non-Verbal Stimuli More
Effectively Than Men

29. Secret #11: Women Respond to Non-Verbal Stimuli More
Effectively Than Men

30. Secret #12: We Take in 11 Million Bits of Information Per
Second, but the Brain Can Only Process 40 Bits Per Second

31. Key Points from Today
• Humans are pre-conditioned to
buy your products or services
• But in order to sell to them, you
must uncover the key emotional
triggers
• If you focus on the previous
marketing secrets, you can
uncover those emotional triggers
and start selling more stuff

32. Questions
• Jamie.Turner@60SecondMarketer.com
• Twitter.com/60SecondTweets
• Download this at 60SecondMarketer.com/Brain

33. Questions
• Jamie.Turner@60SecondMarketer.com
• Twitter.com/60SecondTweets
• Download this at 60SecondMarketer.com/Brain