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Eliot Presentation Eliot Presentation Presentation Transcript

  • Featured Brand – By Beverage Trade Network UNIQUE HOT-SERVED ALCOHOLIC BEVERAGES A DRINK FOR EACH SEASON A Featured Beverage Trade Network Brand - See Full Offer on www.beveragetradenetwork.com
  • BackgroundThe Eliot’s brand is owned & operated by HaywoodProducts Ltd, a small, privately owned manufacturing &distribution business based in StaffordshireEliot’s drinks are absolutely unique :• Only supplied to the “On-Trade”• Are delivered in a bespoke 3 litre BiB format which fits our custom produced heater/dispenser units which we supply on free loan to qualifying outlets.• A year round range of hot-served alcoholic drinks which provide an alternativeBeverage Tradeand coffee A Featured to tea Network Brand - See Full Offer on www.beveragetradenetwork.com
  • Dispenser The Eliot’s free-on-loan dispenser is a vital part of the Eliot’s drink offering. It is supplied to qualifying outlets and technically supported by Eliot’s nationwide. There are approx. 12,000 Eliot’s dispensers installed in licensed outlets throughout the UK and this number is now growing by approx. 2,500 – 3,000 every year. Our dispensers are sited in the public eye – on the bar – and by having multiple dispensers with a range of hot Eliot’sA Featured Beverage Trade Network Brand - this important bar drinks, sales from See Full Offer on space can be maximised www.beveragetradenetwork.com
  • Maximising Sales from your Dispenser A Featured Beverage Trade Network Brand - See Full Offer on www.beveragetradenetwork.com
  • Check our the Video bythe founder here?Click on BTN Logobelow A Featured Beverage Trade Network Brand - See Full Offer on www.beveragetradenetwork.com
  • Mulled Wine Served Hot during the festive season A Featured Beverage Trade Network Brand - See Full Offer on www.beveragetradenetwork.com
  • Winter Warmer Served Hot during the cold seasons A Featured Beverage Trade Network Brand - See Full Offer on www.beveragetradenetwork.com
  • Spicy Cider Served Hot when it’s cold outside & cold over ice when it’s not!A Featured Beverage Trade Network Brand - See Full Offer on www.beveragetradenetwork.com
  • Sangria Served Hot at night & when it’s cold outside - or simply pour it over iceA Featured Beveragewhen we Brandget good summer weather. Trade Network do - See Full Offer on www.beveragetradenetwork.com
  • The Offer NO PREP Eliot’s drinks are pre-mixed and always ready to serve NO WASTE A single, freshly made, hot-served drink can be made in seconds using the Eliot’s Dispenser, and there is no “surplus” product to dispose of each evening NO NURSING Hot drinks must be consumed with in a few minutes INCREMENTAL SALEEliot’s drinkers have one or two glasses of Eliot’s, then revert to their usual tipple HAVE SIMPLE PROFIT ADD OPPORTUNITIESAll Eliot’s drinks have natural add-on’s allowing packaging with low cost food items to offer customers a high added value “drink & snack” deal A Featured Beverage Trade Network Brand - GOOD MARGINSSee Full Offer on www.beveragetradenetwork.com
  • Promotion Eliot’s drinks are only available in select licensed outlets and are not in supermarkets or any other retail outlets so it is not practical or effective to promote the drinks nationwide. Our promotion strategy is to provide publicans unlimited supplies of free POS in the form of posters and tent cards.Our drinks are strongly branded and highly visible at the point of sale (has to be mounted on the bar)Publicans are our best vehicle for promotion – Eliot’s drinks are the only drink that allow bar staff to pro-actively offer a warming drinkFeatured Beverage Trade Network& wet customers. A to arriving cold Brand - See Full Offer on www.beveragetradenetwork.com
  • P.O.S 5.5% ABV Launched 2001 – Annual Sales (2010) : 250,000 litres A Featured Beverage Trade Network Brand - Sold in approx. 10,000 outlets See Full Offer on www.beveragetradenetwork.com
  • P.O.S 14.5% ABV Launched 2009 – Annual Sales (2010) : 42,000 litresA Featured Beverage Trade Network Brand - Sold in approx. 1,500 outlets See Full Offer on www.beveragetradenetwork.com
  • P.O.S 5.0% ABV Launched Sept 2011 – Expected Sales 2011 : 14,000 ltrA Featured Beverage Trade Network Brand - Sold in approx. 500 outlets See Full Offer on www.beveragetradenetwork.com
  • P.O.S 7.5% ABV Launched June 2011 – Expected Sales 2011 : 11,000 ltrA Featured Beverage Trade Network Brand - Sold in approx. 450 outlets See Full Offer on www.beveragetradenetwork.com
  • Our Consumers Eliot’s consumer profilesAge Group Sex20 – 30 years Female Male30 – 40 years Socio-Economic40 – 50 years A B C1 C2 D E50 – 60 years Information is anecdotal from discussions60+ years & observations at pub & restaurants over 3 years A Featured Beverage Trade Network Brand - See Full Offer on www.beveragetradenetwork.com
  • Outlet Profiles In Sales Success Order1. Food led (“pub grub”)2. Food led (“gastro”)3. Children Welcome pubs4. Specialist Family pubs5. Golf/rugby/football clubs6. Social clubs/British Legion bars7. “Local” wet led pubs A Featured Beverage Trade Network Brand - See Full Offer on www.beveragetradenetwork.com
  • NicheEliot’s Drinks are a small player in the drinksindustry, operating in a niche market which enable pubs to differentiate their offering.Ours is a different approach – we provide acomplete hot & cold served alcoholic drink solution … The Perfect Alternative to Tea or Coffee A Featured Beverage Trade Network Brand - See Full Offer on www.beveragetradenetwork.com
  • Check out the full distribution offer here A Featured Beverage Trade Network Brand - See Full Offer on www.beveragetradenetwork.com