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Finding Your Wholesaler through a Retailer
One of the greatest challenges for foreign wineries these days in the U.S. market is to find a point of entry, and to sustain it once you do. Importers are inundated with requests for representation and most brands don’t appear to distinguish themselves from any other unrecognizable brand name. Once an importer takes a brand on, this can appear the answer to your prayers, but it is just the beginning of the journey.