Tools and Technologies for Social Media Success - NEDMA Marketing Technology Summit 2013
Upcoming SlideShare
Loading in...5
×
 

Tools and Technologies for Social Media Success - NEDMA Marketing Technology Summit 2013

on

  • 558 views

As shared at the New England Direct Marketing Association Marketing Technology Summit 2013 ...

As shared at the New England Direct Marketing Association Marketing Technology Summit 2013

While most marketers today are using social media to engage with their customers and prospects, many are still overwhelmed by this relatively new way of conducting business. For starters, they have to learn how to communicate both efficiently and effectively across Twitter, Facebook, LinkedIn and the rest of the social media ecosystem. But as if that's not challenging enough, they still need to know which tools and technologies will give them the best chance for success. That's what this panel of experienced social media practitioners will address in this discussion. They'll tell you what they use to get the job done right. They'll share the secrets, strategies and shortcuts for getting the biggest possible ROI on your own social media activities.

Learn more: http://www.nedma.com/summit/

Statistics

Views

Total Views
558
Views on SlideShare
535
Embed Views
23

Actions

Likes
0
Downloads
2
Comments
0

3 Embeds 23

https://twitter.com 10
http://www.linkedin.com 9
https://www.linkedin.com 4

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Tools and Technologies for Social Media Success - NEDMA Marketing Technology Summit 2013 Tools and Technologies for Social Media Success - NEDMA Marketing Technology Summit 2013 Presentation Transcript

  • Tools and Technologies for Social Media Success @JamiePappas Director, Brand Communications & Social Media @Akamai NEDMA Marketing Technology Summit 2013
  • #MTech13 @NEDMA | @JamiePappas @Akamai A little about me before we get started… Director, Brand Communications & Social Media @Akamai Technologies I have been focused on social social media, e2.0 and enterprise communities for >8 years, digital for >10, marketing for 15 years, with hands-on experience in: •  •  •  •  •  •  External social media communities External blogs External company-owned communities Internal e2.0 communities Internal blogs Executive blogging and social media ©2014 Jamie J. Pappas. All rights reserved.
  • #MTech13 @NEDMA | @JamiePappas @Akamai Social Marketing at Akamai We are building the framework and foundation to empower everyone at Akamai to be social! Vision: Transform the way Akamai communicates, engages and collaborates with our key audiences. Strategy: 1.  Integrate social media into all communications touch-points. 2.  Embrace active listening. 3.  Empower and encourage amplification. ©2014 Jamie J. Pappas. All rights reserved.
  • #MTech13 @NEDMA | @JamiePappas @Akamai An integrated suite of tools is critical to our success SocialEye •  Pre-scheduled news/info •  Centralized engagement metrics •  Workflows, permissions and content review Google Analytics •  Social referral traffic •  Social exit traffic •  Benchmarking against web traffic HootSuite •  Real-time monitoring •  Real-time engagement Radian6 •  Long-term metrics •  Trending topics/posts •  Launch/event buzz •  Brand sentiment Salesforce •  Campaign integration •  Campaign tracking •  Lead gen/sales metrics ©2014 Jamie J. Pappas. All rights reserved.
  • #MTech13 @NEDMA | @JamiePappas @Akamai Measurement: 2013 Year-to-Date Snapshot •  Akamai has an audience of 61,000+ members across social (+144% over all of 2012) •  Social drove 217M+ views of Akamai content (+61% over all of 2012) •  Social drove 136,000+ mentions of Akamai and our products (+63% over all of 2012) Audience Size Across Top 5 Channels LinkedIn Customer Group 2% Twitter 17% Conversation Spread Across Pillar YouTube 1% Media 26% Cloud 22% Facebook 43% Conversation Spread Across Top 10 Countries Greece, 7% Germany, 7% Costa Rica, 8% Ireland, 9% Venezuela, 9% U.S., 71% China, 10% LinkedIn Corporate Page 37% Security 26% Mobile 26% Indonesia, 12% Japan, New 13% Zealand, 14% ©2014 Jamie J. Pappas. All rights reserved.