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As shared at the New England Direct Marketing Association Marketing Technology Summit 2013
While most marketers today are using social media to engage with their customers and prospects, many are still overwhelmed by this relatively new way of conducting business. For starters, they have to learn how to communicate both efficiently and effectively across Twitter, Facebook, LinkedIn and the rest of the social media ecosystem. But as if that's not challenging enough, they still need to know which tools and technologies will give them the best chance for success. That's what this panel of experienced social media practitioners will address in this discussion. They'll tell you what they use to get the job done right. They'll share the secrets, strategies and shortcuts for getting the biggest possible ROI on your own social media activities.
Learn more: http://www.nedma.com/summit/