Social Media Today Tomorrow - New England Chinese Professionals Lunar New Year Gala

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A copy of the presentation I gave "Social Media Today Tomorrow" at the New England Chinese Professionals Lunar New Year Gala on February 14, 2010. Topics covered include: A Snapshot of Social Media, Personal and Professional Brand Opportunities, Social Media Changes Business Opportunities, EMC’s Social Presence, Five Tips for a Social Media Strategy, The Future of Social Media

Read about the celebration here: http://2010chinesegala.com/default.aspx

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Social Media Today Tomorrow - New England Chinese Professionals Lunar New Year Gala

  1. 1. Social Media Today and Tomorrow New England Chinese Professionals Lunar New Year Gala February 2010 © Jamie J. Pappas. All rights reserved. Feb 2010 JPappas
  2. 2. We’re here to talk about Social Media A Snapshot of Social Media Personal and Professional Brand Opportunities Social Media Changes Business Opportunities EMC’s Social Presence Five Tips for a Social Media Strategy The Future of Social Media © Jamie J. Pappas. All rights reserved. Feb 2010 JPappas 2
  3. 3. Jamie Pappas EMC Corporation Jamie Pappas Manager, Social Media Strategy 42 South Street Hopkinton, MA 01748 Find me online: www.jamiepappas.com JamiePappas JamiePappas JamiePappas JamiePappas423 © Jamie J. Pappas. All rights reserved. Feb 2010 JPappas 3
  4. 4. You can think of social media in 2 ways: Social Media (noun): social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. These tools include blogs, message boards, podcasts, micro blogs, lifestreams, bookmarks, networks, communities, wikis, and vlogs. Social Media (verb): is the democratization of content and the understanding of the role people play in the process of not only reading and disseminating information, but also how they share and create content for others to participate. It is the shift from a broadcast mechanism to a many-to-many model, rooted in a conversational format between authors and people. Thanks to Brian Solis for these definitions © Jamie J. Pappas. All rights reserved. Feb 2010 JPappas 4
  5. 5. Examples of popular social media tools Ÿ  Blogs Ÿ  Feedback & Suggestions Ÿ  Photos Ÿ  Videos & Podcasting Ÿ  Social Networks Ÿ  News Aggregators Ÿ  Social Bookmarking Ÿ  Commerce & Collaboration Ÿ  Communications & Entertainment © Jamie J. Pappas. All rights reserved. Feb 2010 JPappas 5
  6. 6. Personal and professional brand opportunities Would you care if someone else was telling you this? Ÿ  What are you thinking about or working on that can be shared? Ÿ  Share interesting information, photos, videos, and link to blogs and articles Ÿ  Share success stories, ideas or comment on something of interest Ÿ  Converse: ask/answer questions, seek/share information Ÿ  Some promotion is OK, but think about how much “me” or “my company” you’re doing Ÿ  It is OK to share personal interests Tip: Know your reply ratio in try to keepis an extension of blogs,to Social media does not live – isolation. It them in balance – try have a conversation. websites and other places where you might have dialogue. © Jamie J. Pappas. All rights reserved. Thanks to Intersection Consulting for this image. Feb 2010 JPappas 6
  7. 7. Build your social networks Connect with those interested in similar topics Ÿ  Search on topics of interest and follow those talking about them Ÿ  See who others at the company or in your network are networking with Ÿ  Follow influencers (positive and negative) on your topics of interest Ÿ  Follow people who follow you if you find their information interesting and relevant Ÿ  Follow branded accounts and other employees Tip: Know your reply ratio – to to keep them in balance – try to Social networks are a great waytry meet people with similar interests and have a market and competitors. learn about theconversation. © Jamie J. Pappas. All rights reserved. Feb 2010 JPappas 7
  8. 8. Social networking etiquette Ÿ  Represent the brand well. If you affiliate with or talk about the brand You represent the global brand. Ÿ  Remember this is a public, searchable forum Ÿ  Consider quality over quantity Ÿ  Watch your ratios – reply and broadcast Ÿ  Consider the velocity of your posts Ÿ  Keep private conversations private Ÿ  Be honest, respectful, and genuine Ÿ  Give credit to others ideas Your goal should be to represent your brand well! © Jamie J. Pappas. All rights reserved. Feb 2010 JPappas 8
  9. 9. Social media changes business opportunities Ÿ  Brand recognition Ÿ  Customer loyalty Ÿ  Lead generation Ÿ  Reputation management Ÿ  Accessibility to the brand Ÿ  Event or news notifications Ÿ  Product promotions Ÿ  Polls & Surveys Ÿ  Unsolicited feedback - opportunity for listening and learning Tip: Know your reply ratio – try to keep them in balance – try to Social media allows business to communicate one-to-one and one-tohave a conversation. many in a medium tailored to match customer preference. © Jamie J. Pappas. All rights reserved. Feb 2010 JPappas 9
  10. 10. The opportunities are everywhere… Sales & Marketing Ÿ  Product launches Ÿ  Market / Competitive research Ÿ  WOM / Sentiment analysis Customer Service & Support Ÿ  Compliments and complaints Ÿ  Listening systems Ÿ  Metrics & KPIs Product Development & Innovation Ÿ  Feedback and participation systems Ÿ  Product Cycle inclusion Ÿ  Product research & usability HR & Employee Enablement Ÿ  Recruitment Ÿ  Career development Ÿ  Expertise location © Jamie J. Pappas. All rights reserved. Feb 2010 JPappas 10
  11. 11. EMC’s Social Presence Ÿ  EMC|ONE Ÿ  EMC Community Network Ÿ  Blogs Ÿ  Facebook Ÿ  LinkedIn Ÿ  YouTube Ÿ  FriendFeed Ÿ  Twitter Ÿ  Etc © Jamie J. Pappas. All rights reserved. Feb 2010 JPappas 11
  12. 12. EMC’s Social Rules of the Road Ÿ  Represent the brand well. If you affiliate with or talk about EMC - You represent the global brand. Ÿ  Complete your profile before engaging Ÿ  Remember this is a public, searchable forum – what you say lives forever Ÿ  Focus on quality over quantity Ÿ  Consider the velocity of your participation Ÿ  Ask yourself – would you say this to your manager or a customer? Ÿ  Keep private conversations private Ÿ  Be honest, respectful, and genuine Ÿ  Give credit to others ideas Ÿ  Do not engage in arguments or bashing competitors Ÿ  Become familiar with the Blogging and Social Web Guidelines as well as other EMC Policies Ÿ  Questions – Ask in the Social Media Club on EMC|ONE! © Jamie J. Pappas. All rights reserved. Feb 2010 JPappas 12
  13. 13. EMC’s Social Media Playbooks Ÿ  Provide guiding principles, best practices, and use cases for social media activities The following questions should be answered: Ÿ  What are you trying to accomplish? Ÿ  Who is your target audience? Ÿ  What will you talk about? Ÿ  What tools are right for you? Ÿ  Who will need to be involved? Ÿ  Is there an existing channel in place? Teams should have a clear plan in place before engaging in social media activities. © Jamie J. Pappas. All rights reserved. Feb 2010 JPappas 13
  14. 14. Social media provides great value to EMC! Our Company Ÿ  Stronger connections and awareness of expertise among employees Ÿ  Virtualization of employee skills and knowledge Ÿ  Empower all employees to contribute and innovate Our People Ÿ  Easier to get work done Ÿ  Quickly find company-wide expertise Ÿ  Gain help from or contribute to a community of peers Ÿ  Enhance teamwork and productivity Ÿ  A corporate memory - knowledge retention and re-use Ÿ  Less re-work from better decision making Ÿ  Ability to dynamically create and sustain productive, virtual teams Ÿ  Share best practices and knowledge Ÿ  Increased employee satisfaction Ÿ  Reduced employee support costs – employees support each other Ÿ  Coordinated planning and execution against strategic initiatives © Jamie J. Pappas. All rights reserved. Ÿ  Effective and simple communication Ÿ  Make a personal contribution Ÿ  Visibility and recognition Ÿ  Sense of community and value Ÿ  Timely and effective support Feb 2010 JPappas 14
  15. 15. Five tips for a social media strategy The Audience Ÿ  Who are we trying to reach? Ÿ  Where are they located? Listening to Your Audience The Conversation The Tools The Team Ÿ  What is our audience talking about today? Ÿ  What is our audience saying about us? Ÿ  How will we have a conversation? Ÿ  What value are we providing? Ÿ  What tools meet our goals? Ÿ  What is our strategy for each social media tool we plan to use? Ÿ  Are we committed long-term to this plan? Ÿ  What are our teams’ explicit roles? Tip: Know your to explore the try to keep them in’balance – try and Take some time reply ratio – social landscape – it s here to help to have a the more you’ the more you invest,conversation.ll get in return! © Jamie J. Pappas. All rights reserved. Feb 2010 JPappas 15
  16. 16. The future of social media •  Social media marketing will increasingly become mainstream in all organizations, regardless of size •  Listening in the social sphere will become a part of most company’s product development cycles •  Social buzz will become as important and relevant as analyst and investor feedback and scoring •  The workforce will become even more virtual and more accessible •  Federated identity management will continue to be a key request of users •  Privacy concerns will continue to escalate and policies will be defined Tip: Know your reply ratio – try to keep them in balance – try to Thehave a conversation. opportunities are endless. © Jamie J. Pappas. All rights reserved. Feb 2010 JPappas 16
  17. 17. Questions? Feedback? Feel free to reach out to me at any time! Jamie Pappas Manager, Social Media Strategy pappas_jamie@emc.com www.jamiepappas.com http://twitter.com/jamiepappas These slides will be available on SlideShare at http://www.slideshare.net/jamiepappas © Jamie J. Pappas. All rights reserved. Feb 2010 JPappas 17

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