Social Media in the Enterprise, a case study on EMC

#webcomMT @JamiePappas Let’s Connect! @JamiePappas Pappas Advisors pappasadvisors.com pappasadvisors@gmail.com www.jamiepappas.com These slides will be available on SlideShare at© Copyright 2012 Pappas Advisors. http://www.slideshare.net/jamiepappasAll rights reserved.

#webcomMT @JamiePappas “If at first, the idea is not absurd, then there is no hope for it.” Albert Einstein© Copyright 2012 Pappas Advisors.All rights reserved. Image courtesy of: http://4.bp.blogspot.com/

#webcomMT @JamiePappas • Genuine connections with real stakeholders • Embracing the voice of the customer • Customer service & support • Product development & co- innovation • HR & employee enablement • Sales & marketing© Copyright 2012 Pappas Advisors.All rights reserved.

#webcomMT @JamiePappas • Launched internal community first in 2007 • Develop 2.0 proficiency globally • Learn in a trusted environment • Crowd source opportunities, use cases, best practices • Identify gaps in knowledge to understand training needs • Connect people with people and people with content at the right time© Copyright 2012 Pappas Advisors.All rights reserved. Image courtesy of: http://www.zazzle.com

#webcomMT @JamiePappas • One size does not fit all • “What’s in it for me?” • Listening to the community • Embracing new ways of working together • Employees will find ways to collaborate whether or not you provide the tools© Copyright 2012 Pappas Advisors.All rights reserved. Image courtesy of: http://www.homeschoolbytes.com

#webcomMT @JamiePappas • Learn together, work together, play together • Crowd source use cases, best practices, opportunities • Listen to the community of users • Word of mouth is the strongest recommendation • Leverage influence of experts© Copyright 2012 Pappas Advisors.All rights reserved. Image courtesy of: http://ibdinsurance.com

#webcomMT @JamiePappas • Embracing change and new • Re-defining business ways of working processes • Driving awareness • Foundation for listening • Enabling the business to • Opening up information to the participate people who need it© Copyright 2012 Pappas Advisors.All rights reserved. Image courtesy of: http://www.brothers-brick.com

#webcomMT @JamiePappas EMC|ONE Blogging Corps EMC Community Network  Internal-only discussion/  Official bloggers  Public or invite-only collaboration/ feedback  Volunteer bloggers with discussion/ on all things EMC “day jobs” collaboration/ feedback  Real-time competitive  SMEs on a wide variety on EMC-related topics info and discussion of topics – software,  User groups, advisory  Collaboration/ WiP hardware, consulting, boards, professional  Employee blogs global participation networks  Employee profiles and  A way for people to  Software development networking connect with the people  Enable customer/ behind the products partner collaboration© Copyright 2012 Pappas Advisors.All rights reserved.

#webcomMT @JamiePappas Reinforces need for common-sense while encouraging responsible and appropriate employee engagement in the use of social media. The Handbook touches upon: ◦ EMC’s social media presences and goals ◦ EMC’s social media philosophy ◦ Information on employee responsibilities ◦ Process for creating or maintaining your own social media presence as an EMC employee ◦ Social media guidelines ◦ Social media best practices ◦ Links to tool-specific resources© Copyright 2012 Pappas Advisors.All rights reserved.

#webcomMT @JamiePappas Qualitative Quantitative – User engagement – User engagement levels – Feedback and stories – User & lurker statistics – Do we miss it when it’s gone? – Employee satisfaction surveys – Do we work as well without it? – Time and cost savings – Is this a part of “everyday” – Potential reach (friends, fans, business? followers)© Copyright 2012 Pappas Advisors.All rights reserved. Image courtesy of: http://careersuccess.typepad.com

#webcomMT @JamiePappas • Executive sponsorship • Funding – social media is not free • Goals and purpose – what is the “reason to believe”? • “Rules of engagement” • Strategic cross-functional partnerships • Group of passionate folks • Patience • A leap of faith© Copyright 2012 Pappas Advisors.All rights reserved. Image courtesy of: http://daddybrain.files.wordpress.com

#webcomMT @JamiePappas “We can’t solve problems by using the same kind of thinking we used when we created them.” Albert Einstein© Copyright 2012 Pappas Advisors.All rights reserved. Image courtesy of: http://media.photobucket.com

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Social Media in the Enterprise, a case study on EMC

by Jamie Pappas on Nov 16, 2011

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Social Media in the Enterprise, a case study on EMC — Presentation Transcript