Your SlideShare is downloading. ×
The Business Value of Social Media @ Social Media & Community 2.0 Strategies - Boston, MA April 2011
The Business Value of Social Media @ Social Media & Community 2.0 Strategies - Boston, MA April 2011
The Business Value of Social Media @ Social Media & Community 2.0 Strategies - Boston, MA April 2011
The Business Value of Social Media @ Social Media & Community 2.0 Strategies - Boston, MA April 2011
The Business Value of Social Media @ Social Media & Community 2.0 Strategies - Boston, MA April 2011
The Business Value of Social Media @ Social Media & Community 2.0 Strategies - Boston, MA April 2011
The Business Value of Social Media @ Social Media & Community 2.0 Strategies - Boston, MA April 2011
The Business Value of Social Media @ Social Media & Community 2.0 Strategies - Boston, MA April 2011
The Business Value of Social Media @ Social Media & Community 2.0 Strategies - Boston, MA April 2011
The Business Value of Social Media @ Social Media & Community 2.0 Strategies - Boston, MA April 2011
The Business Value of Social Media @ Social Media & Community 2.0 Strategies - Boston, MA April 2011
The Business Value of Social Media @ Social Media & Community 2.0 Strategies - Boston, MA April 2011
The Business Value of Social Media @ Social Media & Community 2.0 Strategies - Boston, MA April 2011
The Business Value of Social Media @ Social Media & Community 2.0 Strategies - Boston, MA April 2011
The Business Value of Social Media @ Social Media & Community 2.0 Strategies - Boston, MA April 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Business Value of Social Media @ Social Media & Community 2.0 Strategies - Boston, MA April 2011

4,446

Published on

The value that businesses, large and small, can achieve from social media is tremendous and includes many components. Measuring that value isn’t so tough if you’ve got the right strategy in place. In …

The value that businesses, large and small, can achieve from social media is tremendous and includes many components. Measuring that value isn’t so tough if you’ve got the right strategy in place. In this interactive session, Jamie Pappas of AMP Agency, the leader in inspiring brands with integrated digital and experiential marketing, will offer her strategy and tactics for addressing the question of social media ROI at any organization.

As presented at Social Media & Community 2.0 Strategies Conference, April 2, 2011 http://www.iirusa.com/socialmedia/come-to-social-media-event.xml

Published in: Technology, Business
3 Comments
7 Likes
Statistics
Notes
No Downloads
Views
Total Views
4,446
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
160
Comments
3
Likes
7
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Measuring for Success The Business Value of Social Media @JamiePappas VP, Social Media, AMP Agency Social Media & Communities 2.0, March 2011 ©2011 Jamie J. Pappas. All rights reserved.
  • 2. Jamie  Pappas   @JamiePappas   Possibili=es   Inspire  Me.       Let’s  Connect!   AMP  Agency     Boston,  MA  02114                    jpappas@ampagency.com                              www.jamiepappas.com     These  slides  will  be  available  on  SlideShare  at   h2p://www.slideshare.net/jamiepappas       ©2011 Jamie J. Pappas. All rights reserved.
  • 3. For  the  Twi7era8   3   Me:     @JamiePappas   #JamieRocks     My  Company:     @AMP_Agency   #AMProcks     The  Conference:     @community20   #SocialC20     Image  courtesy  of:  h6p://www.inflectovita.com   ©2011 Jamie J. Pappas. All rights reserved.
  • 4. Social  Media  Can  Mean  a  lot  of  Things   4   Borrowed  with  permission  from  AMP  Agency.     ©2011 Jamie J. Pappas. All rights reserved.
  • 5. But  Regardless  of  the  Defini8on,  it  is  here  to  stay   More  than  25  billion   pieces  of  informa8on   are  shared  on   Facebook  per  month   51%  of  Facebook  fans   are  more  likely  to  buy   the  brands  they  are  a   fan  of  than  brands   they  aren’t   5   Borrowed  with  permission  from  AMP  Agency.     67%  of  Twi7er   followers  are  more   likely  to  buy  the   brands  they  follow   ©2011 Jamie J. Pappas. All rights reserved.
  • 6. But  Regardless  of  the  Defini8on,  it  is  here  to  stay   Users  of  loca8on  based  social   networks  are  38%  more  likely   than  the  average  U.S.  online   adult  to  say  friends  and  family   ask  their  opinions  before   making  a  purchase   6   Borrowed  with  permission  from  AMP  Agency.     The  average  household   income  of  consumers   who  u8lize  loca8on   based  social  networks   is  roughly  $20,000   higher  than  consumers   who  don’t   ©2011 Jamie J. Pappas. All rights reserved.
  • 7. But  Regardless  of  the  Defini8on,  it  is  here  to  stay   Social  bookmarking   sites  are  responsible  for   over  31%  of  the  hits  to   global  websites  and  are   an  essen8al  piece  to   any  SEO  strategy   7   Borrowed  with  permission  from  AMP  Agency.     ©2011 Jamie J. Pappas. All rights reserved.
  • 8. But  Regardless  of  the  Defini8on,  it  is  here  to  stay   260  million+  people   visit  one  or  more   WordPress  blogs   every  month,  viewing   over  two  billion  pages   of  content   Borrowed  with  permission  from  AMP  Agency.     There  are  more  than   146  million  blogs  on   the  Internet   ©2011 Jamie J. Pappas. All rights reserved.
  • 9. How  We  Define  Social  Media   At  AMP,  we  believe   that  Social  Media   isn’t  defined  by  the   channels,  but  rather   by  the  consumer   behaviors  it  enables:       9   Borrowed  with  permission  from  AMP  Agency.     To  Communicate   “So  happy  you  found  me  on   Facebook.  Can’t  believe  it’s  been   two  years  since  we  graduated!”   To  Share   “I  can’t  wait  to  show  Timmy  that   hilarious  YouTube  video”     To  Gain  Status   “I  just  unlocked  the  mayor  badge   at  Waldo’s  Bagels.”   ©2011 Jamie J. Pappas. All rights reserved.
  • 10. How  Brands  Should  Use  It   10   Social  media  is  not  a  stand   alone  tac=c,  and  is  not  a   singular  point  in  =me.  It  should   be  used  as  the  connec=ve  =ssue   that  links  all  of  your  outward   communica=on  efforts.       Tap  into  the  poten=al  of  social   media  and  harness  the  power  of   direct  dialogue  by  developing  an   integrated  social  strategy  that   connects  with  consumers  across   the  social  media  sites  they  are   already  spending  =me  on.       Borrowed  with  permission  from  AMP  Agency.     ©2011 Jamie J. Pappas. All rights reserved.
  • 11. If  you  do  social  media  without  goals  in  mind,   you’re  just  shou8ng  at  people!   So,  what  are  your  goals?   •  Understanding  and   par=cipa=ng  in  the   conversa=on?     •  Listening  to  and  learning  from   customers  and  compe=tors?   •  Product  research  and   Development?   •  Increasing  brand  and  offering   awareness?   •  Enabling  and  recognizing  brand   advocates  and  evangelists?   11   ©2011 Jamie J. Pappas. All rights reserved. Image  courtesy  of:  h6p://www.wsitargetmarke>ng.com  
  • 12. Once  you  have  defined  goals,  you  can  define   your  strategy   The  Audience   •  Who  are  we   trying  to  reach?   •  Where  are  they   located?   Listening  to   Your  Audience   The   Conversa8on   •  What  is  our   audience   talking  about?   •  What  is  our   audience  saying   about  us?   •  How  will  we   have  a   conversa=on?   •  What  value  are   we  providing?   The  Tools   The  Team   •  What  tools   meet  our  goals?     •  What  is  our   strategy  for   each  social   media  tool  we   plan  to  use?   •  Are  we   commibed   long-­‐term  to   this  plan?   •  What  are  our   teams’  explicit   roles?   Images  courtesy  of:  h6ps://lh6.googleusercontent.com,  h6p://orrinwoodward.blogharbor.com,  h6p://www.corporate-­‐eye.com,  h6p:// 12   www.thunderwolph.com,  h6p://seoyourblog.com     ©2011 Jamie J. Pappas. All rights reserved.
  • 13. You  need  to  monitor  real-­‐8me…   •  Campaigns,  Conferences,   Launches,  News  &   Announcements   •  WOM  &  Sen=ment   •  Customer  Service  &  Support   Issues   •  Sales  Leads   •  Product  Development  &   Innova=on   •  Product  Research  &  Usability   •  Recruitment/Employment   Brand   •  Exper=se/Influencer  chaber   13   ©2011 Jamie J. Pappas. All rights reserved. Image  courtesy  of:  h6p://surveyanaly>cs.files.wordpress.com  
  • 14. And  measure  over  8me…   •  Social  Audience   •  How  big  is  our  audience?   •  Views   •  How  many  eyeballs  on   content?   •  Engagement   •  How  many  interac=ons  with   content?   •  Referring  Traffic   •  Are  we  bringing  folks   home?   •  Share  of  Voice   •  How  are  we  stacking  up?   14   ©2011 Jamie J. Pappas. All rights reserved. Image  courtesy  of:  h6p://dawn.hofsted.net  
  • 15. Your  formula  for  success:   Clearly  defined  goals   Strategy  in  support  of  your  goals   Engagement  &  Conversa=on   Monitoring  real  =me   Measuring  over  =me       15   ©2011 Jamie J. Pappas. All rights reserved. Images  courtesy  of:  h6p://www.mywebsitesop>miza>on.com  

×