How do you get your company to see the value of social media? (PCB4 Session)

How do you get your company to see the value of social media? Facilitated by @JamiePappas 1

The idea How do you introduce the idea and to whom?  Define the goals  Anticipate possible objections  Determine the “key players”  Pitch the idea  Be open to feedback  Refine the plan #PCB4 @JamiePappas 2

The tools How do you determine what social media tools to use and how do you educate on them? #PCB4 @JamiePappas 3

The money How do you secure executive sponsorship and program funding?  Tap into executives that “get it” or have shown an interest  Highlight realistic goals  Be honest with budgetary needs  Consider a “pilot” or “beta” rollout #PCB4 @JamiePappas 4

The training How do you educate on the tools?  Online training  Opt-in training  Lunch-N-Learns  Podcasts  “Train the trainer”  Set expectations/guidelines for use #PCB4 @JamiePappas 5

The launch How do you roll it out to the company?  Audience – pilot or full rollout?  Marketing/ communications channels  WOM  Advocates/Evangelists #PCB4 @JamiePappas 6

The skeptics How do you handle the naysayers, those that don't see the value or support the idea?  Anticipate possible objections  Acknowledge concerns  Engage in friendly dialogue  Respect critical feedback  Educate where ever possible  Accept that social media is not for everyone #PCB4 @JamiePappas 7

The measurement How do you measure the impact and success?  “Find-ability”  User Participation & Returns  Listening & Acting  Progressive Participation  Sentiment  Learning  Improved costs, processes, products, customer retention, etc. #PCB4 @JamiePappas 8

The value What can social media be for the business?  Collaboration, communication, and culture  Influencer of purchasing decisions  Early warning system for negative and positive opportunities  Barrier to entry from competitive threats  Demonstration of the brand in action #PCB4 @JamiePappas 9

A few key ingredients How do you make it all work?  Executive sponsorship  Funding  Defined goals/purpose  Defined “rules of engagement”  Partnerships are key (IT, HR, Legal, PR, Business Units, etc.)  Group of passionate folks  Patience  Perhaps a leap of faith #PCB4 @JamiePappas 10

Please feel free to reach out to me to chat further Jamie Pappas @JamiePappas jamiepappas.typepad.com #PCB4 @JamiePappas 11

How do you get your company to see the value of social media? (PCB4 Session)

by Jamie Pappas on Aug 09, 2009

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How do you get your company to see the value of social media? (PCB4 Session) — Presentation Transcript

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