Facebook 101 for EMC Corp

Facebook 101 An Introduction to Facebook November 2009 © EMC Corporation Nov ’09 JPappas 1

Agenda What is Facebook? So, what is Facebook? Who’s on Facebook? Who can you converse with? Why would I use Facebook? What you can do? Representing EMC What are my responsibilities? Signing Up How do I get started? © EMC Corporation Nov ’09 JPappas 2

What is Facebook? Who Open to anyone worldwide Where Web interface SMS text messaging Dozens of other tools, see slide Why Engage with our audience - Find/connect with people with common interests Share helpful/relevant information Listening to & learning sentiment and feedback Tip: team dedicated to social – try to keep them in balance – try to A Know your reply ratio media marketing program activities is criticalato your success. have conversation. © EMC Corporation Nov ’09 JPappas 3

Facebook is growing and changing fast Unique Visitors: 99.6M (Sept ’09) Site Visits: 4.2B (Sept ’09) Age Range: 18-34 According to the Facebook folks… More than 250M active users More than 120M users log on at least 1x per day More than 2/3 of users out of college Fastest growing age group is 35+ More than 8M users fan pages each day More than 1B photos each month More than 10M videos each month More than 1B pieces of content each week 70% of users outside the U.S. 65M users access via mobile devices Mobile users 50% more active than non- mobile Source: http://www.quantcast.com/facebook.com/demographics & http://www.facebook.com/press/info.php?statistics Tip: Know your reply live in – try to keep them in balance – try to Facebook does not ratio isolation. It is an extension of blogs, have a conversation. websites and other places where you might have dialogue. © EMC Corporation Nov ’09 JPappas 4

If Facebook were a country… Source: http://www.techcrunch.com/2009/08/27/a-look-at-facebooks-reach-worldwide/ © EMC Corporation Nov ’09 JPappas 5

What can you do on Facebook? Links to PR, blogs, videos, photos, news Conversation and debate Connections with people and brands Should be a mix of: Broadcast (1-way communication) Conversation (2-way communication) Tip: Know your reply live in – try to keep them in balance – try to Facebook does not ratio isolation. It is an extension of blogs, have a conversation. websites and other places where you might have dialogue. © EMC Corporation Nov ’09 JPappas 6

Why would I use Facebook? Brand recognition Customer loyalty Lead generation Reputation management Accessibility to EMC Event or news notifications Product promotions Polls & Surveys Unsolicited feedback - opportunity for listening and learning NOT Internal Communications – see EMC|ONE Tip: Know your reply ratioto communicate one-to-one and one-to- Facebook allows business – try to keep them in balance – try to have a conversation. many in a medium tailored to match customer preference. © EMC Corporation Nov ’09 JPappas 7

Go beyond just “sharing” what you’re up to… What are you thinking about or working on that can be shared? Is it meaningful? Would you care if someone else was telling you this? Share interesting information, resources, photos, videos, and link to blogs and articles Share success stories, ideas or comment on something of interest Converse: ask/answer questions, seek/share information It is OK to share personal interests Recommendation: 80% business, 20% other interests Tip: Know your reply ratio – try to keep them in balance – try to Ask yourself – am Iconversation. have a having a conversation? © EMC Corporation Nov ’09 JPappas 8

Representing EMC If you affiliate yourself with or talk about EMC – You represent the global brand. More and more, prospects look to such tools as part of buying cycle. Be sensitive to what you are saying and how it might be interpreted! Learn from others and remember that this is a public forum What you say lives forever Would you say this to your manager or a customer? Please don’t try to take on everything – share what you know, but know what you don’t – engage the community if you need help Tip: Know your reply ratio – tryevery post can help or hurt your to Learn that every post counts – to keep them in balance – try have a conversation. personal brand as well as EMC’s. © EMC Corporation Nov ’09 JPappas 9

Facebook Do’s Represent the brand well. If you affiliate with or talk about EMC - You represent the global brand. Be authentic and honest Complete your profile, including a picture Customize your profile URL Connect with true connections Be approachable Help others make authentic connections Respect the privacy of your connections Keep private conversations private Tip: Know your reply ratio – try to keep them in balance – try to Please represent the EMC brand well! have a conversation. © EMC Corporation Nov ’09 JPappas 10

Personal or EMC-Branded account? Personal Puts a face to the company Can share personal and professional information Expand your personal and professional networks EMC-Branded Represents the EMC brand Updates about specific products, services, divisions, events, etc. Less personal, more business-driven Limited to managing business page and ads If you affiliate with or talk about EMC - You represent the global brand. © EMC Corporation Nov ’09 JPappas 11

How do I build my network? Connect with those interested in similar topics Search on topics of interest and become a fan of or join groups for those topics See who others at the company or in your network are friends with Follow influencers (positive and negative) on your topics of interest Follow EMC-branded accounts and employees Source: http://apps.facebook.com/touchgraph/ Facebook is a great way to meet people with similar interests and learn about the market and competitors. © EMC Corporation Nov ’09 JPappas 12

How do I use Facebook for events? You’ll need to: Determine what you want to share about the event on Facebook – schedule, presenter information, contests, directions, tips, etc. Consider partnering with and leveraging existing EMC Facebook accounts instead of creating net new Identify a team who is responsible for engaging on Facebook Communicate the use of Facebook to attendees Facebook is a great tool for sharing information about events, and connecting with attendees before, during and after the event. © EMC Corporation Nov ’09 JPappas 13

Setting up your Facebook Fan Page http://www.facebook.com/pages/create.php 1. If created an EMC-branded account, please check on EMC|ONE to ensure one does not already exist! – http://one.emc.com/clearspace/docs/DOC-15361 2. Pick a category – Recommendation: Choose a category that fits your goals and page focus 3. Name your page – Recommendation: Choose a page name that reflects your page focus (must be unique) – i.e. Product, Brand, Department, etc. – Shorter is often better, Avoid handles, nicknames, slang, jargon, etc. Tip: Know your reply ratio – try to keep them in balance – try to Complete your profile beforeconversation. have a you start connecting with others! © EMC Corporation Nov ’09 JPappas 14

Setting up your Facebook Fan Page 4. Profile picture and information – Recommendation: Include a graphic that represents the page focus clearly and make sure the graphic is clear as a thumbnail – Add as much information as is possible about the solution, product, service, etc. – this will help people to find the page and understand what it’s about – Be transparent, especially when you’re representing EMC 5. Design and publish your page – Recommendation: Design your page to reflect information you want to share about the solution, product, service, etc. – Supply multiple content types (video, images, text, links, etc.) when possible to allow users to engage and learn in multiple ways 6. Promote your page – Recommendation: Promote your page by sharing your information on EMC|ONE http://one.emc.com/clearspace/docs/DOC-15361 – Comment and participate in conversations to increase awareness of your page. Tip: Know your reply ratio – try to keep them in balance – try to Complete your profile beforeconversation. have a you start connecting with others! © EMC Corporation Nov ’09 JPappas 15

Facebook At-A-Glance Page Title Logo page title you chose during set up your page logo appears here Tabs Description share information with your fans information about your page appears for everyone that visits the page Wall share information with your fans and allow your fans to share information with you and other fans Fans fans of the page appear here - click on their images or names to view their profiles Tip: Know image reply ratio – try to that reinforce your goals– try to Pick an your and page elements keep them in balance and information about your conversation. solution, etc. have a product, service, © EMC Corporation Nov ’09 JPappas 16

Facebook Glossary Application: Add-ons for users, fan pages, and groups that add functionality to the existing Facebook experience Facebook Connect: A single-sign-on feature that allows users to connect to other applications using their Facebook credentials Fan page: A page associated with a company, brand, product or other entities, not individuals Friend/Connection: An individual you’re connected with on Facebook Fan: A person who has decided to follow your Facebook fan page, the pages a user fans appear on their profile News Feed: The feed of all activity from connections on Facebook Stream: The feed of all activity from connections on Facebook plus a users groups and fan pages Story: The name for each of the individual items that appears in a stream or news feed. Comment: Users and fans can add comments to story items Like: Users and fans can click a button to indicate they like a story without adding a comment Profile: Displays a users personal information and interactions with others on Facebook Profile Tabs: Display various information about a user and their activities on Facebook Status: Similar to twitter, status is a micro-blogging feature that enables users to share what they’re doing with their friends Tip: Know your reply ratio – for private conversations – do not use Learn to use direct messages try to keep them in balance – try to have a conversation. Facebook as your IM tool. © EMC Corporation Nov ’09 JPappas 17

Many ways to post to Facebook Web Desktop Mobile Browser Apps Windows Mac iPhone Blackberry Facebook Desktop FBLook FB for iPhone FB for BB Twitter.com FriendFeed Photo Uploader Dashboard Widget Facebook Apps FBLook Exporter for iPhoto FBQuick Facile TweetDeck Photobook TweetDeck © EMC Corporation Nov ’09 JPappas 18

Questions? Feedback? Feel free to reach out to me at any time! Jamie Pappas Manager, Social Media Strategy pappas_jamie@emc.com www.jamiepappas.com © EMC Corporation Nov ’09 JPappas 19

Facebook 101 for EMC Corp

by Jamie Pappas on Nov 19, 2009

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Facebook 101 for EMC Corp — Presentation Transcript