Maximising Your Web Impact

664 views

Published on

A brief overview and lesson in how to maximise your web presence

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
664
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Maximising Your Web Impact

  1. 1. Maximising Your Web Impact Independents Day 2009 Jamie Forster
  2. 2. Maximising Your Web Impact
  3. 3. Maximising Your Web Impact
  4. 4. Maximising Your Web Impact Domain Names So, what is a domain name? • It’s the address that people type into an internet browser to find a web page • There are many types to choose from – ie .co.uk, .com, .me.uk • Which to choose, .com or .co.uk? • Ideally both, but the better sole option is the .co.uk Why do I need a domain name? • Acts as the ‘street address’ to allow visitors to find the site • Without a domain name, you cannot have a website or ‘branded’ email
  5. 5. Maximising Your Web Impact Domain Names What does a domain name say about my company? • Professionalism • Your business card wouldn’t say you were from a different company would it? ‘Unbranded’ email is promoting someone else’s business! • It defines what people think of you as a company Domain names are very easy and cheap to buy Ensure that the domain name is registered to you or your company
  6. 6. Maximising Your Web Impact Domain Names www.nominet.org.uk
  7. 7. Maximising Your Web Impact Domain Names F f
  8. 8. Maximising Your Web Impact Domain Names What does a domain name say about my company? • Professionalism • Your business card wouldn’t say you were from a different company would it? ‘Unbranded’ email is promoting someone else’s business! • It defines what people think of you as a company Word of caution…. • How easy is your domain name to remember? • How easy is your domain name to type? Domain names are very easy and cheap to buy Ensure that the domain name is registered to you or your company
  9. 9. Maximising Your Web Impact Domain Names
  10. 10. Maximising Your Web Impact Domain Names www.whorepresents.com Who Represents
  11. 11. Maximising Your Web Impact Domain Names www.expertsexchange.com Experts Exchange
  12. 12. Maximising Your Web Impact Domain Names www.penisland.net Pen Island
  13. 13. Maximising Your Web Impact Domain Names www.powergenitalia.com Powergen Italia
  14. 14. Maximising Your Web Impact
  15. 15. Maximising Your Web Impact Websites Why would my company need one? • The internet never sleeps • Acts as a sales and marketing team • Websites are no longer optional extras but an absolute necessity • Print media can be expensive and perhaps only monthly – website is ‘on’ 24/7 and unlike print, can be changed relatively easily • People are more likely to use search engines to find products and services rather than services such as Yellow Pages • If you aren’t being found, your competitors are • Study shows 86% of consumers research a company online before choosing to use them
  16. 16. Maximising Your Web Impact Websites 3 main types of website Static Websites CMS Websites eCommerce Websites
  17. 17. Maximising Your Web Impact Websites Static Website • Simple site, ideal for informational/brochure websites • No easy way for owner to update themselves • Doesn’t mean that look and feel are compromised
  18. 18. Maximising Your Web Impact Websites CMS Website • CMS stands for ‘content managed system’ • Ability for site owner to update and maintain the site • Relatively easy interface called a WYSIWYG, similar to a word processor • Hosted offerings usual affordable but limited in form and function, limit future upgrade options • Bespoke CMS will be more expensive, but worth it • Scalable – ample girth to grow into • Added functionality
  19. 19. Maximising Your Web Impact Websites A common WYSIWYG, similar to a word processor F F F
  20. 20. Maximising Your Web Impact Websites eCommerce Website • Any website that is selling products or services online • 2 parts to any eCommerce solution 1. The shop where visitors browse and make their purchase 2. The card transaction itself • Can be achieved cheaply (Static site + PayPal for instance) • Better to make use of a proper eCommerce cart system
  21. 21. Maximising Your Web Impact Websites 3 important aspects of any website 1. Perception 2. Navigation 3. SEO (Search Engine Optimisation)
  22. 22. Maximising Your Web Impact Websites 3 important aspects of any website 1. Perception • Do they like the site or not? • First impressions REALLY do matter • Helps create trust • Could ultimately be the deciding factor to buy or not
  23. 23. Maximising Your Web Impact Websites 3 important aspects of any website 1. Perception 2. Navigation • The way visitors move around a website • Easiest way to lose visitors • Needs to be • consistent • easy to follow and understand • appealing • as few clicks as possible to get from A to B
  24. 24. Maximising Your Web Impact Websites 3 important aspects of any website 1. Perception 2. Navigation 3. SEO (Search Engine Optimisation) • Key to a websites visibility to the search engines • Don’t need to spend vast amounts to achieve results • Website without SEO is like a car without wheels • The basics don’t guarantee traffic, but without them guaranteed not to get traffic • ‘Friendly URL’s (uniform resource locator or web address) http://www.motley.co.uk/default.asp?page=3&sectid=788 or http://www.motley.co.uk/contact.php
  25. 25. Maximising Your Web Impact Websites
  26. 26. Maximising Your Web Impact Websites A few other aspects to help • Make sure your site is kept up to date and fresh • Speed of download • Make sure you have certain pages • Make sure you comply with relevant legislation
  27. 27. Maximising Your Web Impact Websites Got a reason not to have a website? • I wouldn’t know where to start • It’s going to cost me far too much to get a website • It could, but doesn’t have to • Can you afford NOT to have a website? • Test the water • Website cost is one off, better value than print • My business doesn’t need to be online • EVERY business needs a website • If you’re not online, you are losing business
  28. 28. Maximising Your Web Impact
  29. 29. Maximising Your Web Impact eMarketing Does anyone know your site is there? Have you told anyone about it? How are you going to attract visitors? • Free marketing and advertising • Press releases to local papers and magazines • Remember to let them know your latest news • Get backlinks – websites that link back to your site • Write articles on your topic and get them published online • Record video and post to YouTube • Start a blog
  30. 30. Maximising Your Web Impact eMarketing Other methods to get noticed www.linkedin.com www.ecademy.com www.twitter.com www.facebook.com www.myspace.com
  31. 31. Maximising Your Web Impact Make sure you are measuring traffic to your site • “50% of marketing works, we just don’t know which 50% “ • It’s the only way you will know if your site is attracting visitors • Measuring can show you • How many people visit • How visitors have found you (search terms) • Which search engine they used to find you • What browser they are using • And much much more • Google Analytics is free eMarketing
  32. 32. Maximising Your Web Impact eMarketing
  33. 33. Maximising Your Web Impact Google AdWords • Create and run ads quickly and simply • Only pay for click throughs to your site • Set your own budget what you want to spend each day, week or even month • Once you hit your limit, your ad stops being displayed • Great way to attract visitors from day 1 • Wider reach than just Google eMarketing
  34. 34. Maximising Your Web Impact eMarketing
  35. 35. Maximising Your Web Impact Email Marketing • Effective way of keeping in touch with customers • Email capture form on your website • Special offer – Call to Actions Software • Manages your subscriber list and Opt Outs • Sending of emails is automated & with no limits eMarketing
  36. 36. Maximising Your Web Impact Aweber 2 main services • Email Newsletters • Follow up Autoresponders Email Newsletters • Manages your subscriber list and Opt Outs • Send them manually, anytime you want to • Simple to personalise every message eMarketing
  37. 37. Maximising Your Web Impact Aweber Follow up Autoresponders • Series of pre-written emails • You choose time and date gaps between each one • Simple to personalise every message eMarketing
  38. 38. Maximising Your Web Impact In Summary
  39. 39. Maximising Your Web Impact Jamie Forster Thank you for your attention

×