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MetroWest Chamber of Commerce Social Media Presentation

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Brief overview outlining the opportunities and challenges of social media compared to traditional media.

Brief overview outlining the opportunities and challenges of social media compared to traditional media.

Published in: Technology, Business, Travel

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  • 09/29/09
  • 09/29/09
  • 09/29/09
  • 09/29/09
  • 09/29/09
  • 09/29/09
  • 09/29/09
  • 09/29/09
  • 09/29/09
  • Transcript

    • 1. Social Media: So What? Benefits and Challenges Presentation for MetroWest Chamber of Commerce
    • 2. Discussions
      • What is social media?
      • What are the key tools and how are they used?
      • Why is it important to your customers/to you?
      • Making the most of the chamber social site
    • 3. What Is Social Media? Process of using interactive web-based tools to create and share information in order to establish engagement, online and off
    • 4. What Is Social Media? One of the most effective and widely used social media platforms is the telephone
    • 5. What Is Social Media?
      • Level playing field between marketers, journalists, customers, sales and competitors
      • Customer blogs and product reviews
      • Peer-to-peer communication
      • Conversation monitoring
      • Decreasing influence of top-down corporate communication
    • 6. Benefits of Social Media?
      • Most are 100% free
      • Rival TV/radio/newspapers in reach and influence
      • Global reach
      • Strong credibility
      • Conversations indexed by Google
      • Optimize traditional communications tools
    • 7. Benefits of Social Media?
      • Decreasing effectiveness of static corporate Web sites
      • Users are turning to social media for their information
      • A single word of mouth conversation has the impact of 200 TV commercials (Buzz Agent, 2008)
      • YouTube is the second most popular search engine, above Yahoo!, MSN and Bing
    • 8. What Are The Tools? How Are They Used? Facebook - +200 million users Social networking site Growing relevance for business LinkedIn – 40 million users Professionally-focused networking site Powerful search and group tools Twitter – 32 million users 140 character “micro-blogging” platform Emerging ROI-driven business case studies YouTube - +100 million video views/month Most popular video sharing site Second most popular search engine, above Yahoo!, MSN and AOL
    • 9. MetroWest Chamber Social Site Purpose: Targeted professional network Get the most out of the chamber Build your reputation Learn from others Expand your networks Tools: Publish blog posts Post videos and images Share local events
    • 10. Why is it important to your customers/to you?
      • Importance To Customers:
      • Peers are trusted resources
      • Influence on sales process
        • Ask professional network
        • Ask Google
      • Increasingly important role in all buying decisions
      • Importance to You:
      • Increase sales effectiveness
      • Lead generation
      • Competitive intelligence
      • Online conversations live indefinitely
      • Online conversations are searchable
      • If you aren’t using social media, assume your competition is
    • 11. Why is it important to your customers/to you?
      • Dell made an estimated $2 million in sales direction from social media
      • Humana Insurance says the PR value they received from social sites topped $72 million
      • Zappos went from $4 million to $2.4 billion in sales in just over 3 years (mostly attributed to social sites)
      • Sony has a social community focused on learning, not selling, and 78% of the community buys Sony products
      • Whole Foods created a Facebook fan page with over 100,000 fans
      • The Southwest Airlines blog has reached over 2 million fans through social media

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