Email Marketing Best Practices 2012

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This presentation provide best practice guidelines that will inspire you to improve your future email marketing campaigns. …

This presentation provide best practice guidelines that will inspire you to improve your future email marketing campaigns.

The goal of each email marketing campaign should be to deliver:

The right message, to the right target audience, at the right time.

Because the succes of an email marketing campaign is the result of a combination of related processes or activities we identified 10 main categories.

More in: Business , Technology
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  • 1. Best Practice Email Marketing 2012 Strategy, Goals & TimingDeliver the right message to the right targetaudience at the right time.
  • 2. The purpose of this presentation is to provide best practice guidelines that will inspire you to improve your future EMAIL MARKETING CAMPAIGNS. 2
  • 3. Before you start reading… As we don’t know your level of experience in relation to email marketing we suggest that you read the sections that you think are applicable for your business and email campaigns. 3
  • 4. # 1: Strategy & GoalsCreate an effective promotional strategy including SMART goals and performance indicators. 4
  • 5. # 2: TimingKnow when to send your email newsletter. 5
  • 6. # 3: FrequencyFocus on frequently communication: once or twice a month is an acceptable number. 6
  • 7. # 4: ExperimentExperiment to learn what the best time is to communicate your emails. 7
  • 8. # 5: Industry Best Practices…What are best practices within your industry? 8
  • 9. # 6: Test resultsExperience with different times and monitor results: Test, test, test. 9
  • 10. # 7: Be consistentOnce you know the right moment, be consistent about it. 10
  • 11. About us Itsbestpractices.com is the Knowledge and Information Portal for Professionals who are looking for various examples of Best Practices and Lessons Learned. 11
  • 12. About us Our vision: Itsbestpractices.com is a digital platform that uses the possibilities of the World Wide Web to present, share and communicate examples of Best Practices and Lessons Learned. 12
  • 13. Contact Visit our website for more interesting information and inspire yourself. 13
  • 14. Start Improving Today! 14