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The Halo Effect or Why You Should Invest In Corporate Uniform
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The Halo Effect or Why You Should Invest In Corporate Uniform

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In the end, getting uniforms for your employees is a great way to improve the experience of your customers. Your employees will instantly seem more reliable and knowledgeable, which could lead to more …

In the end, getting uniforms for your employees is a great way to improve the experience of your customers. Your employees will instantly seem more reliable and knowledgeable, which could lead to more sales and improve the image people have of your brand.

Published in: Marketing, Lifestyle, Business

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  • 1. Do your employees wear uniforms at work? If not, you should consider investing in some quality uniforms. You might feel that asking your employees to wear a uniform goes against the image of a dynamic and youthful company. More info on: http://www.absoluteapparel.com.au/shop/corporate/corporate-suiting
  • 2. However, most people do not follow it and tend to quickly form their opinion of others based on the details they can observe. The halo effect has been defined by psychologists as what occurs when individuals judge others based on a single feature, such as their uniform. More info on: http://www.absoluteapparel.com.au/shop/corporate/corporate-suiting
  • 3. Studies have shown that customers perceive employees as being more knowledgeable, professional and reliable if they wear a uniform. Asking your employees to wear a professional uniform will make customers a lot more likely to approach them with questions or feedback. More info on: http://www.absoluteapparel.com.au/shop/corporate/corporate-suiting
  • 4. Even though letting your employees wear what they want can make them feel more comfortable and relaxed at work, asking them to wear a uniform is the best way to remain in control of the image of your company. More info on: http://www.absoluteapparel.com.au/shop/corporate/corporate-suiting
  • 5. A customer will be more likely to return if they got a good impression during their first visit to your store or professional building. Small details such as uniforms can really make a difference in the impression a customer gets during their shopping experience. More info on: http://www.absoluteapparel.com.au/shop/corporate/corporate-suiting
  • 6. Uniforms will make customers perceive your employees as more knowledgeable, which means customers will be more likely to approach employees and ask questions. Your employees will have more opportunities to talk to customers and learn more about their needs. More info on: http://www.absoluteapparel.com.au/shop/corporate/corporate-suiting
  • 7. This could also be an opportunity to introduce a product or a service to a customer or to talk to them about rewards programs. Customers will be more likely to follow the advice of your employees if they perceive them as being professional and reliable thanks to the uniforms. More info on: http://www.absoluteapparel.com.au/shop/corporate/corporate-suiting
  • 8. In the end, getting uniforms for your employees is a great way to improve the experience of your customers. Your employees will instantly seem more reliable and knowledgeable, which could lead to more sales and improve the image people have of your brand. More info on: http://www.absoluteapparel.com.au/shop/corporate/corporate-suiting