Your SlideShare is downloading. ×
Is Google Getting Ready To Launch Penguin 3.0?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Is Google Getting Ready To Launch Penguin 3.0?

146
views

Published on

After the launch of Panda, Google has since then launched another algorithmic update to fight web spam. This algorithmic change is also known as the Penguin update. It was launched back in April 24, …

After the launch of Panda, Google has since then launched another algorithmic update to fight web spam. This algorithmic change is also known as the Penguin update. It was launched back in April 24, 2012 and it affects 3% of all search queries.

Published in: Marketing, Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
146
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Is Google Getting Ready To Launch Penguin 3.0?
  • 2. Who Are Affected By The Penguin Update? After the launch of Panda, Google has since then launched another algorithmic update to fight web spam. This algorithmic change is also known as the Penguin update. It was launched back in April 24, 2012 and it affects 3% of all search queries. More info on: http://streamshare.com.au/seo/search-engine-optimisation/
  • 3. When Panda was launched, it only addressed the issue of low quality content. Now with Google Penguin filter, things are slightly different - Penguin targets sites that violate Google content quality guidelines, by using unfair means to gain higher ranks in Google search results. More info on: http://streamshare.com.au/seo/search-engine-optimisation/
  • 4. Unlike Panda, Penguin is broader in nature and can detect unfair techniques used by site owners to cheat their way up the rankings. If foul play is detected, some sites may experience a huge traffic dip after passing through Penguin filter, even if their site has high quality content. More info on: http://streamshare.com.au/seo/search-engine-optimisation/
  • 5. In some extreme cases, it could be difficult for your site to recover from a dip after it has been flagged by Penguins filter, even if you have done a lot of low quality link building. On the other hand, you were able to recover from Pandas grip by removing or improving all of your low quality content on your site. More info on: http://streamshare.com.au/seo/search-engine-optimisation/
  • 6. So if you would like to know whether your site has been affected or not by Google Penguin update, you might want to check your site analytics program. If you notice a big organic traffic dip from Google since the 24th of April 2012, then your site has been hit by Google Penguin filter unfortunately. More info on: http://streamshare.com.au/seo/search-engine-optimisation/
  • 7. What type of links does the Penguin filter specifically focus on? Over Optimised anchor text or keyword rich sites. Irrelevant links to your business or your industry. Paid links on websites, no matter if they were on relevant websites or not. More info on: http://streamshare.com.au/seo/search-engine-optimisation/
  • 8. Is Google About To Launch Penguin 3.0? Penguin is still relatively new and it is still not integrated to run automatically, so we expect the next update to Penguin soon. Some sources predict that we can expect the next Penguin update for May 23, 2014. More info on: http://streamshare.com.au/seo/search-engine-optimisation/