ONLINE USER BEHAVIOR – DIFFERENT BEHAVIOR IN DIFFERENT CHANNELS: www.TheDigitalProspect.comTraffic Generation And Conversion Rate Optimization Using Content Marketing
The growth in online traffic is astronomical and online user behavior has changed a lot. Web user behavior is not what it used to be a few years ago. If you’ve been living in a cave you might have missed the changes that are happening that are causing this.
Consumers today spend a lot of time online (a lot more than they used to a few years ago) either through their desktop or handheld devices.
The “digitally connected” consumer’s behavior today is very different than most people realize. Marketers, managers or companies that have not been involved in online marketing just assume that consumers are still the same and don’t behave different when online or when compared to consumers who are not digitally active or when compared to consumers 5-10 years ago.
Things are different now and the first step before you start a campaign is to acknowledge and understand this difference. It is important to understand a few statistics on online user behaviour so that you can analyse this change better: 16 Web User Behavior Statistics You Should Know – Online User Behaviour Analysis
Most people who want to get started in marketing online just don’t realize how dramatically things have changed and how rapidly it is changing. This lack of understanding is a huge handicap when starting off any campaign or project.
They don’t understand the marketplace, the consumers, their behavior and modern strategies, tools and techniques that are effective in today’s rapidly changing marketplace.
The marketing campaigns today are extremely dynamic change to suit the rapidly changing marketplace. Understand user behaviour and structure your campaigns accordingly.
Don’t make any assumptions. It is always best to do adequate research and testing for any marketing campaign you carry out.
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