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Presentation given at BFI's seminar on social movie marketing on 20 Jan 2012. Given by Tattersall Smith, Social Media Manager at ITV. …

Presentation given at BFI's seminar on social movie marketing on 20 Jan 2012. Given by Tattersall Smith, Social Media Manager at ITV.

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Transcript

  • 1. ITV and Facebook
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7. Frequency of interactions
    • Consider Facebook Edgerank
    • Timeliness of posting around key interaction times
  • 8. Consistent Look and Feel
  • 9.
    • [email_address]
    • @bits500