A2 Coursework Evaluation
James Colgan
Question 1:
In what way does your media product
use, develop or challenge forms and
conventions of real media products?
In what way does your media product use, develop or challenge forms and conventions of real media products?

Documentary
R...
In what way does your media product use, develop or challenge forms and conventions of real media products?

Documentary
V...
In what way does your media product use, develop or challenge forms and conventions of real media products?

Documentary
A...
In what way does your media product use, develop or challenge forms and conventions of real media products?

Documentary
A...
In what way does your media product use, develop or challenge forms and conventions of real media products?

Documentary
V...
In what way does your media product use, develop or challenge forms and conventions of real media products?

Documentary
M...
In what way does your media product use, develop or challenge forms and conventions of real media products?

Radio Trailer...
In what way does your media product use, develop or challenge forms and conventions of real media products?

Radio Trailer...
In what way does your media product use, develop or challenge forms and conventions of real media products?

Radio Trailer...
In what way does your media product use, develop or challenge forms and conventions of real media products?

Radio Trailer...
In what way does your media product use, develop or challenge forms and conventions of real media products?

Magazine
Pull...
In what way does your media product use, develop or challenge forms and conventions of real media products?

Magazine
Docu...
In what way does your media product use, develop or challenge forms and conventions of real media products?

Magazine
Head...
In what way does your media product use, develop or challenge forms and conventions of real media products?

Magazine
Watc...
In what way does your media product use, develop or challenge forms and conventions of real media products?

Summary
Overa...
Question 2:
How effective is the combination of
your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?

Audience
The target audience is heavily promot...
How effective is the combination of your main product and ancillary texts?

Brand Identity
There are some links between th...
How effective is the combination of your main product and ancillary texts?

Promotion of the documentary
The magazine does...
Question 3:
What have you learned from your
audience feedback?
What have you learned from your audience feedback?
Sound
From our audience feedback we learnt that on the documentary the ...
What have you learned from your audience feedback?
Visuals
When it came to the visuals the feedback told us that the camer...
What have you learned from your audience feedback?
Overall
There was not much to link the 3 pieces together the person on ...
Question 4:
How did you use media technologies
in the construction and research,
planning and evaluation stages?
How did you use media technologies in the construction and research, planning and evaluation stages?

Blog
The blog was a ...
How did you use media technologies in the construction and research, planning and evaluation stages?

Internet
The interne...
How did you use media technologies in the construction and research, planning and evaluation stages?

Final Cut Express
We...
How did you use media technologies in the construction and research, planning and evaluation stages?

Garage Band
We used ...
How did you use media technologies in the construction and research, planning and evaluation stages?

InDesign
InDesign wa...
How did you use media technologies in the construction and research, planning and evaluation stages?

Photoshop
Photoshop ...
How did you use media technologies in the construction and research, planning and evaluation stages?

PowerPoint/Word
Powe...
How did you use media technologies in the construction and research, planning and evaluation stages?

SlideShare
SlideShar...
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A2 coursework evaluation

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A2 coursework evaluation

  1. 1. A2 Coursework Evaluation James Colgan
  2. 2. Question 1: In what way does your media product use, develop or challenge forms and conventions of real media products?
  3. 3. In what way does your media product use, develop or challenge forms and conventions of real media products? Documentary Realism: Our documentary follows the basic conventions that are found in professional documentaries. Our documentary is a non-fiction piece of work based on a real life topic that effect people or that people know about and have opinions on. We chose to topic of stereotyping because it is something that everyone is effected by everyday whether they realise it or not and that gives people an opinion on it which would make it more appealing to the audience. Our documentary also doesn’t have any staged parts which is a convention in documentaries to make them more real as they are meant to be fully factual and not fake so there are no forced or staged bits to it unless there are re-enactments ,which ours does not.
  4. 4. In what way does your media product use, develop or challenge forms and conventions of real media products? Documentary Voiceover: Another convention our documentary follows is the voiceover. Conventionally in a documentary the voiceover is the authoritative voice in the documentary, they make the audience think that they have specialist knowledge on the subject or that they have the ‘right opinion’ that the audience should believe by the end of it. In our documentary the voiceover gives you the information and the statistics, this makes the people watching feel like the narrator had a specialist knowledge of the topic and what they say is backed up by the things you see on the screen, for example when the documentary tells you about a website or article you can see it on the screen to back it up, this also gives the documentary more legitimacy as the audience can see that what the person is saying is true and is based on facts rather than their opinion alone. However the documentary doesn’t use the voiceover to give people the ‘right opinion’ it is used to give people the facts and then lets them decide on their opinion although it does slightly follow the convention as the facts lean more to one side of the argument although it does give both sides. Although convention was challenged in that with some statistics we chose not to use graphics to back up what we were trying to say because we felt it was unnecessary for the fact.
  5. 5. In what way does your media product use, develop or challenge forms and conventions of real media products? Documentary Audience connections: To include the audience in the documentary more the people making them conventionally use different techniques to engage with the people watching. Something most documentaries do is to shoot things on location rather than using a set and they use natural lighting, this is heavily shown in ‘Supersize Me’ as they follow him around the streets and go to McDonalds with him and it is all natural and that is something the people watching can associate with. We took inspiration from this and got footage in places people know like parks and shopping centres. Another thing documentaries try to do is make them less professional in the way they look because if they looked like other TV shows people wouldn’t relate to them as much and they look fake, which is the opposite of what you want from a documentary. We found this in all of the documentaries that we watched in the research for the documentary but we were most inspired by ‘Young Nazi and proud’ which followed a member of the BNP that looked like it could have been made by anyone with a camera https://www.youtube.com/watch?v=N7hYxYZbqtQ because people find themselves more interested in documentaries like that.
  6. 6. In what way does your media product use, develop or challenge forms and conventions of real media products? Documentary Archive Footage: Archive footage is used to aid authenticity in places where the film maker cannot obtain the footage themselves so they use things they have found. We did this with an interview in our documentary, this was taken from a TV show entitled “What Would You Do?” on an episode specifically about stereotyping and how what we see of a person changes how we react to the situation they are in, the interview was with a Yale professor of psychology. This is used in documentaries to help legitimise the work as it backs up what is said in the main documentary being made. We also did this for ‘The Stereotype Song’ which helps us demonstrate that the topic of stereotyping. https://www.youtube.com/watch?v=8ABRlWybBqM
  7. 7. In what way does your media product use, develop or challenge forms and conventions of real media products? Documentary Vox Pops: Documentaries use vox pops to get the thoughts of random people, people who the audience would connect with, and non professional opinions. This is used to keep the audience watching or to show the contrast between what is generally thought on the subject over what the professionals would ell you about the subject which would make them think about their thoughts and make them think about their own view on the matter. We were inspired by the vox pops in ‘Supersize Me’ because while watching them the people were giving opposing views and seeing the different views from a range of people makes you think about your own views and you connect more to the documentary. We got vox pops from a range of people from different Genders and ethnicities. However we mainly got the views of white males so our representation of the teenage public was not as varied or accurate as we would have liked it, if we could we would have liked more females or people of ethnic minorities to balance out the representation of the documentary and make it more even.
  8. 8. In what way does your media product use, develop or challenge forms and conventions of real media products? Documentary Music: A further convention that we followed was the use of music in the background of the documentary, this is used to keep the audience interested and to make them feel how you want them to feel. We used music that we made in garage band so we could make sure it fit what we wanted to put forward in the documentary; we chose to make the documentary serious but also more positive showing a more positive side to teenagers rather than how they are perceived by the general older population and so we made music to fit the positive look of the documentary. We decided to have no part of the documentary that has no music because in the documentaries we researched in the research and planning stage all used music the entire way through varying it from loud to just in the background in every film, we tried to emulate this so you can hear the music and the main part on the documentary without on distracting you from the other.
  9. 9. In what way does your media product use, develop or challenge forms and conventions of real media products? Radio Trailer Length Radio trailers are conventionally short, however we challenged this by making ours a bit longer than a regular trailer. Our trailer lasts for 1 minute 10 seconds, we did this so we could give people a better idea of the sort of things they can expect to see in the documentary as shorter trailers are often more difficult to judge whether you would watch them or not as a larger portion of it is telling you when it is on.
  10. 10. In what way does your media product use, develop or challenge forms and conventions of real media products? Radio Trailer Simple, basic information clear A convention of a radio trailer is making sure that all the information is there is a clear and easy to understand way. With this in mind we made our trailer simple so it is not over complicated or difficult to remember but even though it was simple we conveyed the information necessary for them to make up their mind about whether they want to watch it or not. We also made sure that in the trailer we made it clear when you can watch the documentary with the day, channel and time it is on
  11. 11. In what way does your media product use, develop or challenge forms and conventions of real media products? Radio Trailer Clips from the documentary We followed the convention that in radio advertisements for something on the TV of using audio files from the from the show in the advert. We did this because every trailer we looked at used this to give the audience an idea of what they will see. Describing the show would have worked to advertise it but having clips from the show in the trailer gives the listeners a more accurate and impartial take on the documentary. It also keeps people interested in the trailer because it gives you more than just one person talking at you it has the advantage of changing what you hear and it allows you to put interesting parts of your documentary in or parts that show off what your documentary is all about.
  12. 12. In what way does your media product use, develop or challenge forms and conventions of real media products? Radio Trailer Audience connection As our target audience is the younger generation, we used social media to get them more interested in the documentary by making it more than just watching a documentary. We created a twitter hashtag that they can use to connect to people and follow the documentary using that hashtag, which makes teenagers and young adults more interested because social media has become a big part of the youth culture of today. This has become a growing convention with documentaries to incorporate social media as it has grown in popularity because it is a way to reach a wider audience as websites like twitter attract millions of people to the site and gets people talking to possibly thousands of people at a time.
  13. 13. In what way does your media product use, develop or challenge forms and conventions of real media products? Magazine Pull Quotes Pull quotes are a convention used in magazine articles to give away some information or give context to the pictures used in the magazine or even just make you interested in the documentary because what they said is fitting and interesting/attention grabbing. Our was used to highlight the topic of the documentary and give them an idea of what the expect in the documentary and make them more interesting by using quotes that stand out and grab peoples interest through curiosity. We also highlighted phrases or words to emphasise the quote and make it stand out to anyone who is just flicking through the magazine to make them stop and look at the article even just for a little bit because then they are interested and will remember what they saw.
  14. 14. In what way does your media product use, develop or challenge forms and conventions of real media products? Magazine Documentary Images The Images from the magazine are all from the documentary. We decided to follow this convention because it gives the audience a more true representation of what to expect from the documentary. This convention was in all of the different magazines we looked through and analysed in order to get ideas on how to make them, usually this reason advertisers do this is because people recognise the people in the documentary and that makes them want to watch it, although our documentary includes no one who would be generally recognised we used images because, on their own or combined with the pull quotes, they give you an idea of what might happen but they are not obvious so people will want to check out the documentary to find out what the pictures were about.
  15. 15. In what way does your media product use, develop or challenge forms and conventions of real media products? Magazine Headings Headings and sub-headings are used to grab the attention of the people and makes them want to read on The heading of the article is the title of the show, this was done so right from the start people see the name of the show it is to ingrain it into their minds because they see it big and it is different from anything else on the page so it is memorable. The convention for headings is to either use the title of the show or to use something about the topic that is a play on words for the topic it is about, we chose to use the title so people didn’t think that the heading was the documentary’s name and not be able to find our documentary. The sub-heading usually is there to tell you more about the article so even if you don’t read the rest of the article you have the basic information on the topic of the article, we decided to challenge this because the simple and open ended sub-heading on ours leaves them wanting to know what is in the article which means the person is more likely to read the rest of the article.
  16. 16. In what way does your media product use, develop or challenge forms and conventions of real media products? Magazine Watching information One of the first things you see on the page is when and where you can watch the documentary, then it is mentioned in the middle and at the end of the article, this is to make it very clear to the people when they should tune in for the documentary. As it is mentioned multiple times people are more likely to remember it and which means even if they have no intention of watching it when they see it they will remember it and if they have nothing else to do they are more likely to think about the documentary and watch it.
  17. 17. In what way does your media product use, develop or challenge forms and conventions of real media products? Summary Overall we tried to stick to the main codes and conventions of a TV documentary because they work well and make a good documentary. When we did challenge the codes and conventions in the products they were not very big changes to what you would normally get in a documentary, radio trailer or magazine advertisement but they mostly worked with the graphics, sub-heading or length in/of our products and the changes overall made our products slightly different but conventional in the places where it is important for making a good product.
  18. 18. Question 2: How effective is the combination of your main product and ancillary texts?
  19. 19. How effective is the combination of your main product and ancillary texts? Audience The target audience is heavily promoted in all of the products we made. In the documentary the majority of the people on it are students, young people in the early stages of adulthood, this was our target audience because these are the people we are talking to and trying to connect with in the documentary. They article also mentions them because the main text is talking about the documentary and how we were trying to get the views of young people on the topic, this means that the youth reading the article are connecting more to it and are more likely to watch it because it is a topic everyone know about and has an opinion on and it connects to them because it is about them, it also uses informal language because young people associate things that are really formal and serious more to things adults would watch rather than something they would find interesting. Finally the radio trailer has a young person doing the voiceover, reminds people that it is a documentary about young people and is based in a college so everything is familiar to the youth of today. It also uses Twitter which is the most used social networking site because it is simple and easy to use this also shows that we are targeting the youth because they are the ones who use it the most and they are more likely to do something or watch something if it can incorporate something they are used to and use on a regular basis. In these ways I think the products work well together in grabbing the attention and targeting the audience we hope would watch the documentary.
  20. 20. How effective is the combination of your main product and ancillary texts? Brand Identity There are some links between the 3 products, for example the person in the magazine article is used in all of the media products, he is the main picture in the magazine and he is also used multiple times in both the trailer and the actual documentary. Another link is in the documentary and the trailer we used the same voiceover so when people hear it in the documentary they link it to the trailer which gives them a feeling of being in a group and togetherness. However there are not many links between the 3 products if we were to do it again for the magazine and documentary we could god for a specific house style so colour scheme or font type something that links them and gives it a feeling of being a brand because at the moment they are more like 3 different products.
  21. 21. How effective is the combination of your main product and ancillary texts? Promotion of the documentary The magazine does a good job of advertising the documentary, it uses quotes and images from the documentary so the people know what they are going to get from the documentary. It also promotes that it is about the youth and stereotyping which focuses it to being advertised for the youth mainly which is what we wanted from it. However after the first mention of the date it only mentions the day of the documentary which could confuse the date of the documentary as when the magazine was released the documentary would not be on the Sunday of that week. The radio trailer also hit home about the students and focused mainly on them which is the intention of the trailer as they are the target audience of the documentary, the only problem is that it doesn’t mention the date that the documentary is on and just says the day, which makes it a little more difficult to know when it is on. Although we did chose a good station for our audience because we were aiming for young people we chose Capital FM which reaches just under 2’000’000 people over 15 and as it is a pop station the majority of listeners will be younger so it means that near 2’000’000 people will be around our target audience.
  22. 22. Question 3: What have you learned from your audience feedback?
  23. 23. What have you learned from your audience feedback? Sound From our audience feedback we learnt that on the documentary the sound was generally good the level was generally consistent throughout the whole thing, and it was clear and understandable. However there were times where the volume was not the same as the rest, for example in main interviews the volume was quieter than the rest of the footage and there was a lot of background noise in a couple of the vox pops. These comments were expected, for the main interviews one of them had too much background noise for you to focus on the talking as much and in trying to fix the problem the volume was greatly reduced and although massively reduced the background noise was still slightly audible, so we made the decision to use the footage that fit the best even though we couldn’t get it how we wanted. For the other interview we had slight technical problems with the microphone which we didn’t realise to start with, this was our own fault and if we could do it again we would make sure we check the equipment multiple times so we can be 100% sure there is nothing that would mess up. The vox pops were filmed in a noisy environment and although we did want a little bit of background noise in a couple of them we misjudged the volume of the person compared to the background noise With the radio trailer we found that the music was a little too loud which meant that they found it difficult to hear what was under it and the volume varied in different parts but the majority of it was clear and they knew what was being put across in the trailer. Also the music in both were appropriate and are good for the youth as it is interesting. The trailer lasted a bit too long though.
  24. 24. What have you learned from your audience feedback? Visuals When it came to the visuals the feedback told us that the camera angle and framing in the documentary was good it worked well and didn’t look amateurish, it was in focus at the appropriate times and overall looked carefully done. The environments were generally good but some there was not much variety they would have liked to see more variety and the background of Nicks interview was very plain although Julie's looked more like a professional office and was better for the interview. The lighting in it was good the screen was always clear and you could always see what is on there properly. Also the timing was generally okay but some of the clips lasted a bit too long, for example the shots of the websites. The visuals in the magazine were good, the pictures were interesting and the highlighting of key parts of the pull quotes was good and made it more aesthetically pleasing. It was good at advertising the show to the youth, who were the intended target audience, and was clear on when and where they could watch the documentary as it was mentioned multiple times. However it may have been a bit over simple altogether and could do with some more colour or another picture somewhere. The editing in the left page picture is good looks like it would in a real magazine.
  25. 25. What have you learned from your audience feedback? Overall There was not much to link the 3 pieces together the person on the left of the magazine is in everything and in the trailer/documentary multiple times but it didn’t feel like it was a group of 3 things it was closer to 3 separate items on the same topic. They suggested that in the documentary and the magazine they could have used similar colours or fonts in it to make them link more. The documentary and the trailer went together well because of the use of the clips from the documentary in the radio trailer and having the same voiceover person doing both of them and music that would work well together as they were a similar style and tempo. Needed better representation most of the people were white males and there were only 2 women and 3 ethnic minorities out of all the people in the documentary. Summary We got a lot of useful feedback from the audience, and if we were to do it again we would take what they said into account when we were making them again. We would test the equipment multiple times to be certain we have done all we can to avoid mistakes. We would add more colour into the documentary and the magazine and have similar colours and fonts in both. We would edit the sound levels in it better to make sure everything is clear and understandable in everything. We would also try and vary the people we interviewed more to have a better representation of the general public that we aim to connect to.
  26. 26. Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?
  27. 27. How did you use media technologies in the construction and research, planning and evaluation stages? Blog The blog was a very important part in the all stages of the process from research & planning to the evaluation. For the research and planning stage the blog was a good way to communicate to the other team members, it allowed us to see what the other people had done and what was still to be done. It also allowed us to access the work we needed at anytime we needed it because you can access it from anywhere you can get the internet. It then gave us a place to present all the work that we had done in a place where we knew it wouldn’t get lost or be deleted. During the creation process it allowed us to see what we had done in the previous stage, for example, we had saved the script for the voiceover for both the documentary and the trailer, otherwise it would have been in a book or someone’s save files and could be difficult to find but because we saved it on blogger it was ready to go whenever we needed it. For the evaluation it was the very helpful because we saved all the screen shots that we needed on there and it allowed us to access the pictures from college and home so we could do it anywhere which was a big advantage. Then it gave us a place to put the evaluation where they are clear and safe and easy for anyone to access.
  28. 28. How did you use media technologies in the construction and research, planning and evaluation stages? Internet The internet was the most helpful during the research and planning stage of the course. The internet gave us things that otherwise would have taken a long time and been a lot more difficult. We got all of our statistics, facts and the project website from the internet, without the internet it would have been much more difficult and possibly less accurate because although books have people who look out for mistakes and inaccuracies in it things do get missed and books take a long time to be published and distributed which means they are starting to be outdated as soon as they become available whereas although the internet can be edited by anyone we checked our sources with other reputable websites and because it is instant to upload and update the information is up to date most of the time. It also allowed us to access newspaper articles from the past which would manually have been impossible because the newspapers are no longer available and would have taken too much time to look through at every article to hopefully find one on our topic. We could also access other documentaries online, we found general documentaries for the codes and conventions on YouTube and Netflix, the ones that we used the most, the ones on our topics or aimed at our target audience were all found on YouTube and would have otherwise been unavailable to us. We also used Facebook and Twitter to keep in contact with each other it allowed us to discuss the work and plan on what we still had to do and who would do those things rather than having to wait until we saw each other in person which only happened during the media lessons.
  29. 29. How did you use media technologies in the construction and research, planning and evaluation stages? Final Cut Express We used final cut express for all of the editing of both the documentary and the trailer. In final cut we were able to change the sound levels throughout both products (done via the pen tool on the tool bar) and synch the sound to the video so that everything was clear and understandable for the audience and listeners and make the voice and visuals match (done by sliding the audio to the correct place on the timeline). Another thing we used final cut for was to add the text into the video so we could give information or the name/job title of the people we interviewed. It was also used to transition through the documentary this makes it flow better and make it easier for people to watch the video because it is not all straight cuts from one shot to the other. Final cut was the best way to edit the documentary and the radio trailer because it is easy to get the clips on to the programme and it was easy to use and simple to work with. One other thing we used it for was to remove background noise from some of the clips if we thought that it was too distracting for the audience to pay attention to what is being said in the main footage, but it also allowed us to cut away from the main footage to background footage that we thought fit in with what was being said. Finally we used it because it was easy to export the finished products when we needed to.
  30. 30. How did you use media technologies in the construction and research, planning and evaluation stages? Garage Band We used garage band to make the music it was a useful tool to make music because of all of the variety of different things you can get on there so you can make music for anything, we chose to make it because we had an idea about the music that we wanted and the other options available to us were not as good as the idea of making the music we thought would work the best. When the music was done it was easy to export it from the programme and put it into the documentary.
  31. 31. How did you use media technologies in the construction and research, planning and evaluation stages? InDesign InDesign was the main tool used for the magazine. We used to create the final piece. It was used to put in and move the pictures to exactly where we wanted them, change the title of the article to make it more interesting and more aesthetically pleasing and we highlighted the key parts of the pull quotes to emphasise the point and catch the audiences eyes. The main text was originally done in a word document for the spell and grammar check before we put it into InDesign and the photograph of the left page was edited in Photoshop then transferred over.
  32. 32. How did you use media technologies in the construction and research, planning and evaluation stages? Photoshop Photoshop was used for the editing of the picture on the left hand page. To make it fit better on the page and to make it fit in more so it looks like it belongs on the page, we edited out the background so we just had the person. This was done with the lasso tool to go around the outline of the picture and delete what we didn’t want on the picture.
  33. 33. How did you use media technologies in the construction and research, planning and evaluation stages? PowerPoint/Word PowerPoint was used for the evaluation because it makes everything compact and easy to get through and takes you through step by step unlike if it was done on a word document where it will be more like a block of big information. Word documents were used in the planning stage and the creative stage. In the planning stage we used it for the scripts of both the documentary and the trailer because it was the easiest way to write the scripts out properly and make sure the grammar of it was correct because of the inbuilt spelling and grammar check function. We also used it in the creative stage for the magazine to write the main article for similar reasons to why we used it for the script, it was a quick and easy way to check the spelling and grammar of the text before we put it into the final magazine article
  34. 34. How did you use media technologies in the construction and research, planning and evaluation stages? SlideShare SlideShare was used just for the uploading of the evaluation on to the blog because it is easy to use and fast and allows you to embed the slideshow into the blog to make it easier for all involved and it is in a safe and easy to find place.
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