Google Adwords for Video with TrueView - Marketing your video on YouTube - eBusiness Media

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This short presentation produced by Google for Google Engage/Partners shows the benefits of using Google AdWords for Video with Trueview on YouTube to market your online video.

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Google Adwords for Video with TrueView - Marketing your video on YouTube - eBusiness Media

  1. 1. Reach a larger audience online. Google online.Google AdWords for Video Google AdWords for Video with TrueView.Pay for the people you want.
  2. 2. Reach a larger audience online. Google online.Google AdWords for Video YouTube Size and Scope. • #1 Online video site • #2 Largest search engine (behind Google) • #3 Largest site • 4 Billion + Video streams per day • 60 Hours of video uploaded every minute • 70% of YouTube’s traffic comes from outside the US • 72%* of US online population watch a YouTube video at least once per week • 52%** of people took action as result of watching a video online What? Why? How it works Benefits Conclusion *Source: Internal Google Data. Last updated: July 2012. **Sources: Trendstream and research firm Lightspeed, 2009; SNL Kagan, "Economics of Internet Media, ” provided to eMarketer, May 21, 2009; Nielsen, 2009; "Online Video Advertisers, Content and Consumer Behavior," Online Publishers.
  3. 3. Reach a larger audience online. Google online.Google AdWords for Video What is AdWords for Video with TrueView? • TrueView allows the viewer to click on the ads they want to see or skip ads that they don’t want to see on YouTube don’ • This gives the viewer a choice and the advertisers control - so you can show your ad online, but you only pay for the ads watched What? Why? How it works Benefits Conclusion
  4. 4. Reach a larger audience online. Google online.Google AdWords for Video Why use AdWords for Video with TrueView? • You can reach people on YouTube and the Google Display Network • YouTube is the largest video site on the web • Visual and audio ads online are more engaging than print or radio • It’s pay-per-view advertising with various options for placements • You can use analytics to track campaign performance What? Why? How it works Benefits Conclusion
  5. 5. Reach a larger audience online. Google online.Google AdWords for Video How it works. Ad selection is linked to your company’s YouTube account You bid for video views just like you bid for keywords on AdWords What? Why? How it works Benefits Conclusion
  6. 6. Reach a larger audience online. Google online.Google AdWords for Video How it works.With TrueView you get 4 options for ad placement: In Stream In Slate In Search In Display User can choose to view or skip your Pre Roll ad User can choose to view your ad out of three ads shown User can choose to click through to view your video User can choose to view your video while on relevant websites What? Why? How it works Benefits Conclusion
  7. 7. Reach a larger audience online. Google online.Google AdWords for Video How it works.Effectiveness of placements: In Stream (skippables) In Slate In Search Search(promoted videos) In Display Display(click to play) Good for all campaign objectives Customer retention Storytelling Repositioning brands Demonstration Storytelling Generate response Customer retention Generate response Integration Changing behaviour Customer retention What? Why? How it works Benefits Conclusion
  8. 8. Reach a larger audience online. Google online.Google AdWords for Video What ads are working best for you? Metrics available with TrueView: •Number of views •View rate – how are people interacting with the ad •Quartile viewing – what % of your video have people watched •Average cost-per-view •Free website clicks What? Why? How it works Benefits Conclusion
  9. 9. Reach a larger audience online. Google online.Google AdWords for Video Benefits of AdWords for video. • Reach a highly engaged audience with online video • People who choose to watch your ads are more engaged • Nearly half of video ads are abandoned – this won’t cost you anything • Control your budget with pay-per-view ads – you only pay when someone views your ad • Grow your corporate YouTube account’s views when users watch your ads • Use remarketing to follow up on people’s interest What? Why? How it works Benefits Conclusion
  10. 10. Reach a larger audience online. Google online.Google AdWords for Video Conclusion. AdWords for video is a great extension to your online campaigns •Reach one of the largest audiences on the web •Reach potential customers when they are most engaged •Control costs with pay-per-view bidding What? Why? How it works Benefits Conclusion
  11. 11. Reach a larger audience online. Google online.Google AdWords for Video Thank you. If you have any queries or would like help setting up Google AdWords for video with TrueView please contact: James Williams james@ebusinessmedia.tv

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