This was a mutually beneficial partnership I establ more
This was a mutually beneficial partnership I established with the local cable TV company. For a cost of $1,760.00, the cable company produced the signs placed on the sanitation truck. In exchange for the promotional courtesy (inclusion of the company logo), the cable company provided airtime for 100 thirty second duration television public service announcements (PSA’s) per month, to be aired across their various cable channels, at a value of $27,600. for the year. This was used to promote information on Public Works Department projects, at no cost to the taxpayers. At the same time, the signs still served to promote the city website and TV channel. less
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